Haier brand won the iF Design Award in the Kitchen Appliance category, standing out among over 11,000 nominations from 72 countries . These are two Haier ID Series ovens (the ID Ultimate S6 oven and ID Advanced Oven Series 4 ) unique in their design and technologies, both designed by the Milan Experience Design Center of Haier Europe, led by Federico Ferretti and formed by a group multidisciplinary and multicultural talents of different nationalities, divided into three specialized and synergistic disciplines: experience strategy, experience interaction and product experience .Haier ID Ultimate S6 oven is designed for consumers looking for a perfect blend with the home environment. Mimesis is achieved thanks to two main features: the “over the edge” handle (which acts as a bridge between internal and external design, enhancing the perception of craftsmanship without compromising practicality) and the “dead-front” display which, thanks to the Artificial Intelligence recognizes the dishes inserted, guaranteeing more streamlined procedures for programming the desired cooking. Plus not to forget the Partlight light bar , which increases the intensity depending on the feedback to be shared.

Haier ID Advanced Oven Series 4 integrates perfectly with the kitchen thanks to the carefully chosen traditional materials , which become a real experience: the glass is liquid, the metal welcoming. The design was conceived and created to last over the years, without ceasing to capture the senses. The oven uses the most advanced Haier technologies and unique details such as the camouflage handle and front glass : when it is turned off you can’t see anything in the cavity, the product blends in completely with the environment