Samsung has once again been named Italy’s favourite brand for refrigerators and washing machines, according to the 2025 Ipsos Brand Attitude survey. The study, conducted in 30 countries, measures brand strength through indicators such as the Most Preferred metric — a spontaneous, single‑answer question asking consumers which brand they favour above all others.
Samsung has held the top spot in both categories since 2018.
“We have been the reference brand in the Refrigerator and Washing Machine categories since 2018,” said Daniele Grassi, Vice President & Head of Home Appliances at Samsung Italy. “Such a long‑lasting result shows that consumers are more than satisfied and recommend us to others.”
Grassi added that Samsung’s leadership reflects a shift among Italian consumers who now view appliances — with lifespans of 7–10 years — as long‑term investments, prioritising performance and quality over price alone.
Category Archives: Awards
Electrolux Group Appoints Joaquín García Sanchis as Global Design Coordinator
Electrolux Group has named Spanish designer Joaquín García Sanchis as the new global design coordinator for its key brands: Electrolux, AEG, and Frigidaire.
Sanchis joins the company from Italdesign Giugiaro, where he served as Head of Design and collaborated with major automotive brands including Renault, Ford, Skoda, and Seat—both directly and through his own design studio.
In his new role, Sanchis will oversee the creative direction and design alignment across Electrolux Group’s global portfolio. He will report to Elena Breda, Vice President of Product Strategy, Innovation, and Sustainability.
Jiaxipera AWE COMPONENT Award,
During AWE 2026, Jiaxipera’s flagship VNW1113Y variable speed compressor received the prestigious AWE COMPONENT Award, widely regarded as one of the highest honors in the home appliance and consumer electronics industry and often referred to as the sector’s “Oscar.” The award recognizes products that represent the highest technological standards and key innovation trends of the year.In addition, the VTL1116YL and VND3168U compressors were honored with the GOLDEN NAIL Award, one of the most influential professional awards in China’s home appliance upstream industry. This recognition highlights outstanding technical strength and proven innovation capabilities across the supply chain.
Together, these honors reaffirm Jiaxipera’s leadership in advanced refrigeration technology and its commitment to delivering high-performance, energy-efficient solutions worldwide.
Miele Wins 19 iF Design Awards 2026, Including Two Gold Honors for Kitchen & Laundry Innovation
Miele has once again proven its dominance in premium appliance design, securing an impressive 19 awards at the 2026 iF Design Awards. Among these accolades, two standout products earned the coveted Gold Award: the Dreams outdoor kitchen and the KFFD 6867 refrigerator‑freezer. Out of more than 10,000 global submissions, only two products received Gold recognition from the 129‑member jury — a remarkable achievement that underscores Miele’s design leadership.
> “These awards demonstrate the close collaboration between our design and development departments,” said Janina Forberger, Vice President Design at Miele.
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A Strong Showing in Kitchen Innovation
Beyond the Gold Awards, Miele collected multiple honors across the kitchen category. The jury highlighted several products for their clarity, material quality, and cohesive design language, including:
– French Door refrigerators
– MattFinish and DiamondFinish hobs
– M Sense connected cooking system
Miele’s Pearl Beige color palette also received recognition for its thoughtful integration of materials, surfaces, and spatial impact — a design direction that continues to resonate with modern kitchen aesthetics.
The brand’s Gourmet Box set earned praise as well, celebrated for its multifunctional approach to cooking, storing, and organizing food with intelligence and style.
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Outdoor Living Elevated: The “Dreams” Product Family
Miele’s growing presence in the outdoor segment made a strong impression this year. Alongside the award‑winning Dreams outdoor kitchen, the Fire Pro IQ gas grill and its accessories also received accolades.
The jury highlighted:
– Durable, weather‑resistant materials
– Clean, architectural lines
– Smart, intuitive technology
Together, these elements showcase Miele’s ability to bring its signature indoor design excellence into the outdoor living space.
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Laundry Innovation: T2 Nova Edition Dryer Stands Out
In the laundry category, the T2 Nova Edition dryer captured attention with its minimalist aesthetic and advanced user‑centric features. Key highlights include:
– M Touch Pro: a refined, responsive control interface
– Proximity‑activated wake‑up: the dryer lights up as soon as someone approaches
– Enhanced lighting effects: guiding users intuitively through everyday tasks
This blend of design and functionality reflects Miele’s ongoing commitment to elevating the laundry experience.
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A Landmark Year for Miele Design
With 19 awards — including two of the most prestigious honors of the event — Miele’s performance at the 2026 iF Design Awards reinforces its position as a global leader in appliance innovation. From kitchen and outdoor living to laundry care, the brand continues to set the benchmark for thoughtful design, premium materials, and intelligent technology.
If this is the direction Miele is heading, consumers can expect even more standout products in the years ahead.
SKS 48″ Built‑In French Door Refrigerator Earns Consumer Reports Recommendation
The SKS 48″ Built‑In French Door Refrigerator has secured a Consumer Reports Recommended ranking — a major endorsement from one of the industry’s most trusted testing organizations.
Why It Stands Out
Consumer Reports evaluates appliances on temperature accuracy, food preservation, energy use, noise, and overall usability. SKS impressed across the board thanks to features designed for serious performance and modern luxury:
– Dual compressors for precise temperature control
– Convertible drawer with five temperature modes
– Dual ice makers, including Craft Ice™
– Seamless built‑in design with premium materials
A Win for the Luxury Kitchen Market
For designers, builders, dealers, and homeowners, this recognition reinforces what SKS is known for: innovation, craftsmanship, and a True to Food™ approach that elevates every kitchen.
BSH Sweeps Stiftung Warentest Oven Rankings: Siemens iQ700 Takes the Top Spot
Stiftung Warentest, the independent and non-profit consumer organization comparable to Altroconsumo, has released its latest evaluation of ovens on the German market—and BSH brands have swept the top positions.
Leading the results is the Siemens iQ700 (HB774G1B1) built‑in oven, which secured the highest overall score. Close behind, in second through fifth place, are the Bosch Serie 4 (HBA272BB3), the Constructa CF4M28063, the Neff N70 (B54CR71N0), and the Siemens iQ300 (HB572ABS3). Only one non‑BSH competitor managed to achieve a comparable overall rating.
The winning model, the Siemens iQ700, is manufactured at BSH’s Traunreut facility—an example of genuine “Made in Germany” craftsmanship.
BSH appliances performed especially well in the crucial “Pastry” category. The Siemens iQ700, along with the Neff and Constructa models, earned an impressive “good (1.8)” rating, while the remaining two BSH ovens followed closely with “good (1.9).”
Strong results continued across other test areas. All BSH ovens achieved top marks for “Temperature and Duration” as well as “Handling.” Their pyrolytic self‑cleaning systems were also rated “good,” and the appliances stood out with particularly high scores in safety.
Beko Climbs to 45th in Global Sustainability Rankings, Retains #1 Spot in Household Durables
Beko has once again proven its commitment to sustainability, earning a spot in the 2026 Corporate Knights Global 100 as the 45th most sustainable publicly listed company worldwide. Even more impressively, Beko maintained its position as the #1 brand globally in the household durables sector.
This marks a significant leap from 2025, when Beko ranked 68th overall. The 23-place jump underscores the company’s accelerating momentum in embedding sustainability at the heart of its business strategy, operations, and long-term growth.
Beko’s consistent top-tier performance reflects its unwavering focus on building a more sustainable future—one appliance at a time.
Which endorsed Euronics
For the third consecutive year, Euronics has been endorsed by Which? as a Recommended Provider of Home Appliances.
From flexible delivery and hand-picked products to a price-check promise and installation and set-up services, we’ve got everything all under one roof
Samsung Named “Most Loved Home Appliance Brand” in Australia
Samsung Electronics has earned top honors as the “Most Loved Home Appliance Brand” at the 2025 Customer Satisfaction Awards, hosted by Finder—one of Australia’s leading consumer review platforms.
Renowned for its rigorous evaluations, Finder empowers Australian consumers by assessing brands across key categories like home appliances, helping shoppers make confident, informed decisions. Samsung’s recognition reflects its commitment to innovation, reliability, and customer satisfaction in the everyday lives of Australians.
Gorenje Earns Platinum EcoVadis Award, Cementing Hisense Europe’s Sustainability Leadership
In a landmark achievement for 2025, Hisense Europe—through its Gorenje brand—has secured the highest possible rating in the annual EcoVadis sustainability assessment, earning the prestigious Platinum award. This recognition places Gorenje in the top 1% of over 150,000 companies evaluated globally, underscoring its position as a trailblazer in responsible and sustainable business practices.
🏆 What the Platinum Rating Means
EcoVadis is one of the world’s most trusted platforms for rating corporate sustainability, assessing companies across four key pillars:
– Environmental impact
– Labor and human rights
– Ethics
– Sustainable procurement
Gorenje’s Platinum status signals exceptional performance across all categories, reflecting not just compliance but leadership in embedding sustainability into every layer of its operations.
🔧 Sustainability as Strategy, Not Slogan
This milestone isn’t just a badge—it’s a testament to Hisense Europe’s long-term commitment to sustainability as a strategic imperative. From energy-efficient appliance design to ethical supply chain management, Gorenje continues to push the boundaries of what responsible manufacturing looks like in the whitegoods sector.
🌱 Why It Matters for the Industry
As consumers and regulators demand greater transparency and accountability, recognitions like EcoVadis Platinum are more than accolades—they’re indicators of future readiness. Gorenje’s achievement sets a benchmark for appliance manufacturers worldwide, proving that innovation and sustainability can—and must—go hand in hand.
📣 Final Thoughts
At WhitegoodsNow, we celebrate brands that don’t just follow trends but lead with purpose. Gorenje’s Platinum rating is a powerful reminder that sustainability isn’t a checkbox—it’s a competitive advant
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