Samsung  Named “Most Loved Home Appliance Brand” in Australia

Samsung Electronics has earned top honors as the “Most Loved Home Appliance Brand” at the 2025 Customer Satisfaction Awards, hosted by Finder—one of Australia’s leading consumer review platforms.

Renowned for its rigorous evaluations, Finder empowers Australian consumers by assessing brands across key categories like home appliances, helping shoppers make confident, informed decisions. Samsung’s recognition reflects its commitment to innovation, reliability, and customer satisfaction in the everyday lives of Australians.

Gorenje Earns Platinum EcoVadis Award, Cementing Hisense Europe’s Sustainability Leadership

In a landmark achievement for 2025, Hisense Europe—through its Gorenje brand—has secured the highest possible rating in the annual EcoVadis sustainability assessment, earning the prestigious Platinum award. This recognition places Gorenje in the top 1% of over 150,000 companies evaluated globally, underscoring its position as a trailblazer in responsible and sustainable business practices.

🏆 What the Platinum Rating Means

EcoVadis is one of the world’s most trusted platforms for rating corporate sustainability, assessing companies across four key pillars: 
– Environmental impact 
– Labor and human rights 
– Ethics 
– Sustainable procurement

Gorenje’s Platinum status signals exceptional performance across all categories, reflecting not just compliance but leadership in embedding sustainability into every layer of its operations.

🔧 Sustainability as Strategy, Not Slogan

This milestone isn’t just a badge—it’s a testament to Hisense Europe’s long-term commitment to sustainability as a strategic imperative. From energy-efficient appliance design to ethical supply chain management, Gorenje continues to push the boundaries of what responsible manufacturing looks like in the whitegoods sector.

🌱 Why It Matters for the Industry

As consumers and regulators demand greater transparency and accountability, recognitions like EcoVadis Platinum are more than accolades—they’re indicators of future readiness. Gorenje’s achievement sets a benchmark for appliance manufacturers worldwide, proving that innovation and sustainability can—and must—go hand in hand.

📣 Final Thoughts

At WhitegoodsNow, we celebrate brands that don’t just follow trends but lead with purpose. Gorenje’s Platinum rating is a powerful reminder that sustainability isn’t a checkbox—it’s a competitive advant

LG’s Design Dominance Extends to Smart Appliances in 2025

LG Electronics has racked up an impressive 100 design awards this year across the Red Dot, iF, and IDEA competitions, with a significant share recognizing its cutting-edge domestic appliances.

At the 2025 Red Dot Design Awards alone, LG earned 35 honors—including the coveted Best of the Best—for products that blend aesthetic excellence with smart functionality. Among the standout winners were:

– 🧊 LG SIGNATURE Refrigerator with Smart InstaView™ 
  A dual-award winner praised for its sleek design and intuitive interface. The InstaView panel lets users peek inside without opening the door, reducing energy waste while enhancing convenience.

– 🧺 LG Washing Machines and Dryers 
  Recognized for ergonomic design and AI-powered cycles that adapt to fabric type and load size, delivering both performance and sustainability.

– 🌬️ Air Conditioners and Air Purifiers 
  Honored for their minimalist design and seamless integration into modern interiors, these appliances also feature LG’s smart diagnostics and energy-saving modes.

– 🤖 Self-Driving AI Home Hub (Project Q9) 
  A futuristic addition to LG’s smart home lineup, this FURON-enabled hub navigates the home autonomously, interacts with users through animated expressions, and enhances daily routines with LG’s “Affectionate Intelligence”.

These wins reflect LG’s commitment to human-centered design—where form meets function, and technology feels intuitive. As Chung Wook-jun, Head of LG’s Corporate Design Center, put it: 
> “We will continue to push the boundaries of design innovation, leaning into our deep understanding of customers to deliver human-centered innovations in products, solutions and customer experiences.”

Miele W2 Nova Edition Named Product of the Year 2025 by DISQ

Miele has once again raised the bar in home appliance innovation. The Miele W2 Nova Edition has officially been crowned “Product of the Year 2025” in the Household & Living category by the prestigious German Institute for Service Quality (DISQ) — a recognition that celebrates excellence in quality, usability, and forward-thinking design.

🌟 Why the W2 Nova Edition Stands Out

This award-winning washing machine isn’t just another upgrade — it’s a leap forward in laundry care. The standout feature? Miele’s revolutionary InfinityCare honeycomb drum, the first drum designed without ribs. This breakthrough ensures:

– Ultra-gentle fabric care 
– Extended garment lifespan 
– Reduced wear and tear on delicate textiles

The jury at DISQ praised this innovation as a true milestone in laundry technology, setting new standards for what consumers can expect from premium appliances.

🔍 Innovation Meets Everyday Usability

Beyond the drum, the W2 Nova Edition is packed with smart features that make laundry effortless:

– SmartMatic® technology for automatic load detection 
– QuickPowerWash for full performance in under 49 minutes 
– SteamCare to freshen and smooth clothes without washing 
– ComfortOpen and MotionReact for intuitive, touch-free operation

These features combine to deliver a seamless, efficient, and eco-friendly laundry experience — all wrapped in Miele’s signature design and durability

Candy multi wash is a winner

The Candy Multi Wash has won the IFA 2025 Reviewed Award! 🎉 Candy Multi Wash is the most WOW machine you’ve ever seen — featuring three independent drums that let you wash different clothes at the same time, each with its own cycle, temperature, and duration. And with an A-20% energy rating, it’s as efficient as it is innovative.

🏆 Miele Crowned Best Brand at IFA 2026: A Legacy of Innovation and Trust

In a dazzling showcase of technological brilliance and consumer-centric design, Miele has once again proven why it stands at the pinnacle of home innovation. At IFA 2026, Europe’s premier tech exhibition, Miele was honored with the prestigious Best Brand Award, reaffirming its reputation as a global leader in premium appliances.

AEG Dryer top spot in tests by Stiftung Warentest

Premium brand AEG 🏆 — not one but two of AEG’s dryers have taken the top spot in tests by Stiftung Warentest , Germany’s most trusted independent consumer testing authority. This double win puts AEG at the top of Stiftung Warentest’s laundry care rankings for the seventh time in just two years, a record no other home appliance brand has ever achieved.

Both the  8000 AbsoluteCare® Dryer (TR8T75789) and the 9000 AbsoluteCare®Plus Dryer (TR9M7680) share first place.

The wins reflect AEG commitment to combining technological innovation with everyday usability, delivering appliances with outstanding performance, energy efficiency and fabric care.

Schulthess’ New Generation of Appliances Wins Red Dot Award

Schulthess’ New Generation of Appliances Wins the Prestigious Red Dot Award The Red Dot Award is a globally recognized seal of excellence in design. Only products that exhibit outstanding design quality are honored by the international jury. On July 8th, the new Vanity Fair washing machine received the coveted Red Dot in the category “Red Dot Award: Product Design 2025.” This is not the first time Schulthess has received this distinction: In the past, they have already won the Red Dot Award with products from both our Professional and Homecare ranges. Schulthess ambition is clear – world-class performance in every area, and of course, that includes product design.

Best Overall Built-In Refrigerator of 2025 by the experts at Good Housekeeping

Sub-Zero 36-Inch Designer Over-and-Under Refrigerator has been named Best Overall Built-In Refrigerator of 2025 by the experts at Good Housekeeping!

This recognition highlights what we strive for every day: exceptional design, unmatched performance, and long-lasting quality. With features like:
· A NASA-inspired air purification system
· Dual refrigeration for optimal food preservation
· Wi-Fi connectivity and intuitive touch controls
· Custom panel-ready design for seamless integration