After the difficult phase, Groupe SEB resumes growth by 5% in 2024, drawing satisfaction from the sales of Tefal, Moulinex, Krups, Rowenta, Lagostina, Emsa and Wmf also in Western Europe. Little satisfaction from the professional segment, which increases by only 1.4% and does not exceed one billion euros despite the investments of the management.The Professional area in which the group had invested by acquiring the brands La San Marco, Pacojet, Forge Adour and Sofilace and which had driven sales and profits in the difficult years perhaps disappointed with an increase of only 1.4% just under one billion euros (but the operating margin increased by 10%).
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WMF 840L : Mastery of flavour by WMF
The WMF 840L is a coffee machine that seamlessly combines innovation and functionality.
Equipped with a high-resolution touch screen display, the WMF 840L machine offers a user-friendly interface that simplifies the brewing process. The intuitive controls allow you to customise your coffee exactly the way you like it, catering to individual preferences with ease.
Unleashing flavourful delights: Unparalleled extraction and milk frothing capabilities
The machine utilises a powerful brewing system that guarantees a consistently aromatic and full-bodied cup of coffee. Whether you prefer an intense espresso or a silky smooth cappuccino, the WMF 840L’s precise extraction process ensures that the flavours are extracted to their fullest potential. Additionally, the machine’s integrated milk system produces velvety foam for your favourite milk-based coffee creations.
Versatility and customisation From classic espresso and americano to lattes and macchiatos, this machine can prepare an array of coffee drinks with the touch of a button.
Moreover, the machine allows you to customise various parametres such as coffee strength, temperature, and milk foam consistency, giving you complete control over your brew.
Efficiency and convenience
The WMF 840L takes these factors into account, making it a practical choice for both homes and businesses.
The machine features a dual boiler system that ensures optimal performance and quick heat-up times, enabling you to enjoy your coffee in no time.
Additionally, the integrated cleaning and maintenance functions streamline the upkeep of the machine, making it hassle-free to maintain its longevity and performance
SEB 165 anniversary
From 1857 to the present day, visitors can discover the entire history of the Seb group on Seb Discovery. A saga divided into 6 historical periods, to better understand how the small French family business has become a historical player in Appliance market
For its 165th anniversary, Groupe Seb launches the Seb Discovery website
December 14, 2022, by Sandra Nicoletti
From 1857 to the present day, visitors can discover the entire history of the Seb group on Seb Discovery. A saga divided into 6 historical periods, to better understand how the small French family business has become a historical player in the PEM and professional coffee.
For its 165th anniversary, Groupe Seb launches the Seb Discovery website
This is an extraordinary gift that Groupe Seb gave itself for its 165th anniversary. A website dedicated to the history of the group, which traces the entire saga of the French family business born in 1857. From tinsmithing to the group’s latest innovations, through its various acquisitions, Seb Discovery offers a journey through time and eras. Divided into 6 major periods and animated by two guides, the site plunges the Internet user into period decorations and invites him to discover the evolution of products, from the oldest to the most innovative. A family history that has made Seb a key player in the market for small household appliances for the general public, but also in the field of professional coffee
The Seb saga in 6 major periods
The invitation to travel began in 1857 in Burgundy, with the birth of the company then specializing in tinsmithing (making tinplate objects) and continued until 1951.
The 2nd part extends from 1952 to 1972, with the beginning of equipped kitchens and the rise of household equipment in homes, including the Super Cocotte Seb which was a hit at the time.
Then, from 1973 to 1990, Internet users discovered a new era for Seb, which became Groupe Seb, thanks to the acquisition of Tefal in 1968 and Calor in 1972.
From 1991 to 2000, the group opened up to emerging countries and developed several subsidiaries around the world with positions as local leaders in small household appliances, particularly in South America.
Then, a new era began in 2001 with the acquisition of Moulinex and continued until 2010, during which the group became the world leader in small household appliances.
The journey ends with the period 2010 to the present day, marked by the acquisition of WMF , a specialist in professional coffee, and by the opening of a new world headquarters in Ecully, the Campus Seb , which also hosts a world center of innovation.
WMF Perfection
WMF, Germany company and a brand of Groupe SEB, has recently launched WMF Perfection, its new fully automatic coffee machine. This innovation, combines sophisticated design, French manufacturing, ultra-customized options and a very high coffee quality.
Made in France in the Mayenne factory, with quality and durable materials (Cromargan surface®, stainless steel 18/10 marketed by WMF since 1930), the device has an elegant and sober design. WMF Perfection not only makes a name for itself with its functionality but also with its elegance. Its LED mood lighting puts it in the spotlight. In addition, WMF Perfection is designed to be easily disassembled and reassembled and carries the commitment “15 years repairable at the right price“.
Moreover, thanks to the large touch screen and the front access, its use is very intuitive. There is no need to move the machine to fill the water tank or to remove the coffee grounds container, everything is accessible from the front of the machine. It has alerts to facilitate handling and the self-cleaning circuits have received the “Hygiene” label from TUV Rheinland, an internationally recognized German organization.
WMF compact range
New elegant compact device series
New from WMF
“Elegant, timeless and without compromising on functionality” – this is how WMF describes the new three-part compact appliance series WMF KITCHENminis DEEP BLACK, which is particularly suitable for single people and smaller households. “Elegant, timeless and without compromising on functionality” – this is how WMF describes the new three-part compact appliance series WMF KITCHENminis DEEP BLACK, which is particularly suitable for single people and smaller households.
The WMF KITCHENminis series is well known. It is primarily designed for single people and smaller households and has so far been presented in Cromargan, which is typical of WMF. WMF is now launching the three-part compact appliance series KÜCHENminis DEEP BLACK on the market.
For single or small households, due to the usually limited space available, compact products are required, which in the best case also look good. This is where the new WMF KITCHENminis breakfast set , consisting of a toaster, smoothie-to-go and kettle , comes into play. The three “minis” are presented in a matt black design and a timeless look and, despite their smaller dimensions, combine all the requirements for quality and function , as WMF describes. The robust, durable matt black stainless steel housing is combined with elegant, black high-gloss elements.
The new edition of the KÜCHENminis DEEP BLACK will be available in stores from November 2022 . WMF describes the three models as follows:
WMF KÜCHENminis long slot toaster
Up to 7 browning levels
Versatile functions: toasting, reheating, defrosting frozen bread slices, bagel toast setting
Integrated attachment for rolls and croissants
Removable crumb tray
RRP: 109.99 euros
WMF KITCHENminis Smoothie-to-go
300 watts of power and 23,000 revolutions per minute
Leak-proof screw cap
Ice cubes are crushed effortlessly for chilled, refreshing smoothies and other mixed drinks
Exclusive WMF Perfect Cut technology and high-quality 2-blade stainless steel knife for excellent chopping and mixing results
Two odorless, tasteless and BPA-free TRITAN mixer/drinking bottles
Convenient, intuitive operation and optimal ergonomics
RRP: 99.99 euros
WMF KITCHENminis kettle
1,800 watts of power
Internal water level indicator
Wireless 360° socket
Easy opening at the touch of a button
Removable, washable filter traps limescale and other deposits so they don’t spill and allows for easy cleaning
Capacity 0.8 liters
RRP: 109.99 euros
WMF new coffee machine
With the “Perfection 800” series, WMF re-entered the segment of fully automatic coffee machines for the private sector at the beginning of this year, and the portfolio will now be expanded in autumn: the two models “WMF Perfection 740” and “WMF Perfection 760” will be released “. As with their predecessors, the two new machines should combine perfect customization options, outstanding coffee quality and exceptional design.
WMF “Perfection 700” series
The new 700 series includes two models that differ in terms of their front optics, the user profiles that can be saved and the customization options that can be set. The 760 model also has preset tea specialties and a premium glass milk container.
The “WMF double thermal block” technology is designed to ensure the highest coffee quality: With this technology, the second thermal block is optimized for heating milk and tea, which is intended to ensure high temperature accuracy, optimal distribution of the heated water and perfect milk froth. The milk system is automatically self-cleaning and thus reliably ensures hygiene. The coffee brewing process starts with the heated water without heat loss – made possible by the “WMF Aroma Perfection” system, which combines a thermoblock and brewing unit: In a patented process, the optimal amount of ground coffee is ground and placed under high pressure in the brewing chamber pressed. In a first step, the ground coffee is pre-brewed with a little water. This is followed by the brewing process with hot water,
The all-encompassing coffee enjoyment experience is rounded off by intuitive operation via a high-resolution TFT touchscreen and a pleasant sound: the “WMF Perfection 700” series has additional damper technology on the pump for this purpose. The solid honeycomb structure of the internal construction also ensures less vibration.
As usual from WMF, the design of the two new machines also catches the eye: both versions impress with the elegant WMF design in matt black made of high-quality plastic with additional Cromargan® elements in silver or black. The front optics of the “WMF Perfection 760” is designed in premium silver, that of the 740 version in black.
WMF German pro coffee experts coffee machine for the consumer business.
Since 1927, WMF has been producing premium coffee machines for the hotel and restaurant industry, and now, in a major announcement, the company has declared it is launching a fully automatic coffee machine for the consumer business.
“The World of Coffee” includes a whole range of products relating to coffee enjoyment. An outstanding component is the first WMF Perfection 800 coffee machine series. With almost 100 years background in the industry, the high-end German manufacturer is aware that brewing and enjoying a cup of coffee is one of the most sensual things a person can experience. The new fully automatic coffee machines therefore provide a coffee pleasure for all the senses – touch, taste, sight, smell and sound – appeal to all coffee lovers who are seeking this “sensorial” enjoyment at the highest level.The WMF Perfection 800 offers perfect customisation when it comes to “feeling”: Through up to 18 pre-set beverage options, up to 16 customisable user profiles and other variable adjustment options can be adjusted to the individual coffee feeling in the most comprehensive way.
Depending on the machine, users can choose from espresso, ristretto, lungo, cafe cream, double espresso, Americano, breakfast coffee, cappuccino, latte macchiato, cafe latte, flat white, milk coffee, espresso macchiato, recipes for ground coffee, frothed milk, hot milk, hot water and tea (black tea, white tea and green tea).
The new WMF Perfection 800 meets every user’s personal taste with its extensive customisation options in terms of aroma strength, grinding degree (5 levels), and water quantity. The coffee enjoyment experience is rounded off by intuitive operation via a high-resolution TFT touchscreen.
Innovation you can taste…
With its innovative technology, the WMF Perfection 800 delivers an outstanding taste experience: the unique WMF double thermoblock technology enables an outstanding coffee quality – in this technology, the second thermoblock is optimised for heating milk and tea. This ensures excellent temperature accuracy, an optimal distribution of the heated water and perfect milk foam. The milk system is automatically self-cleaning and thus ensures reliable hygiene – cup by cup, day by day.
The outstanding result of the new fully automatic coffee machine can not only be tasted -the impressive aroma can also be smelt: The WMF Aroma Perfection System provides an olfactory experience that makes one want to enjoy coffee. In this system, the thermoblock and the brewing unit are combined, which ensures that the brewing process starts directly with heated water without heat loss.
a patented process, the optimum amount of coffee is ground and pressed into the brewing chamber under high pressure. In the first stage, the ground coffee is pre-cooked with a little water. Then the brewing process is carried out with hot water, in which the coffee flows – wonderfully fragrant – into the cup.
Pleasure begins for WMF even before the first sip – pleasure that one can see: The extraordinary design of the new WMF Perfection 800 is immediately eye-catching: The coffee machine impresses with its high-quality WMF design in Cromargan with anti-fingerprint, which is perfectly staged through a modern illumination by the LED ambient light.
Quality you can hear…
To create a holistic coffee experience, the ears are also pampered with harmonious sound engineering. The WMF Perfection coffee machine has additional damper technology on the pump. The solid honeycomb structure of the inner construction ensures less vibration. The double-layer sandwich housing made of plastic frames inside and Cromargan cladding on the outside, which is connected to a damping material, completes the optimal sound – not too loud, not too quiet, but simply perfect.
Three machines for a world of sensations…
The launch of the new WMF fully automatic coffee machines takes place as a series with three devices: The WMF Perfection 800 is available in the following versions: WMF Perfection 840L, WMF Perfection 860L and WMF Perfection 890L.
The machines differ in terms of the user profiles that can be stored and the customisation options that can be set. The tea
specialities and the premium glass milk container are only available from the 860 versions. The top model 890L is also delivered exclusively with a matt black stainless steel housing.
Key Selling Points:Superior coffee quality thanks to unique WMF double thermoblock technology;Impressive aroma thanks to WMF Aroma Perfection System;Perfect customisation with up to 18 pre-set beverage options & up to 16 customisable user profiles for up to 8 beverage favourites.
The WMF Perfection 800 fully automatic coffee machine series will be available from April 2022.
RRP:
WMF Perfection 840L: €1,599;WMF Perfection 860L: €1,799;WMF Perfection 890L: €1,999.
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