New product category from SMEG coming soon

SMEG LAUNCHES NEW PRODUCT CATEGORY

SMEG cookware?

NOW IT’S TIME TO EXPAND THE PRODUCT CATEGORIES – THIS AUTUMN A COMPLETELY NEW PRODUCT CATEGORY WILL BE LAUNCHED IN THE SMEG FAMILY.

For several decades, Smeg has been producing high-tech white goods and household products with a strong focus on design and style. Now it’s time to expand the product categories – this autumn a completely new product category will be launched in the Smeg family. More information coming soon.

About Smeg
Smeg was founded by Vittorio Bertazzoni from Guastalla, a town on Reggio Emilia in northern Italy, and is today one of the country’s leading manufacturers of household appliances. For more than 70 years, Smeg’s products have been regarded as tasteful and elegant solutions in modern households thanks to the company’s collaboration with world-renowned architects. Not only does Smeg have a unique profile in household appliances, they are also well known in professional business sectors. The Foodservice and Instruments divisions specialize in commercial kitchen / catering equipment and electromedical instruments, respectively. The Smeg Group is, thanks to a corporate culture that places maximum focus on product quality, technology and design, known worldwide as one of the most important representatives of Italian-produced quality.

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Smeg received the Good Design Award for excellence in design and innovation

Design and innovation of the Smeg Italian style have been recognized by the Chicago Athenaeum, that has celebrated its Good Design Awards 2019. Smeg and its products have been selected among over five hundred companies by an international jury composed of architects, designers and creative directors.

Smeg Gas hob of the Linea series
The company products that have received the prestigious award are: the SFP9395X1 oven with Classic aesthetics with 90x60cm dimension, the SFP6606WTPNR 60 cm oven with Dolce Stil Novo aesthetics and a new display, the PX175L hob with Linea aesthetics and the Portofino aesthetics FA490RRD refrigerator rewarded for aesthetic research and high technological innovation in the field of household appliances.
Among the small appliances, the awards were assigned to the MFF01 milk frother and the CGF01 coffee grinder with high performance and distinctive design.
In January 2019 the official awards ceremony will be held with the “Good Design Night” event in New York City and then all the winning products will become part of the museum’s permanent collection in Chicago.

Smeg’s dishwasher range has continued to evolve over recent months. New machines feature upgrades to usable dishwasher capacity, wash performance and even enhanced energy efficiency.

The Smeg dishwasher range has been completely renewed, so if you have never considered purchasing a Smeg dishwasher before, now is the time to give it some serious thought! Attention to detail and careful consideration has been taken in order to produce the best dishwasher range yet. Inside you can find a new visual aesthetic with many models featuring striking blue parts including handles and supports which highlight key changes within the machine.

Several improvements have been made throughout these new dishwashers, including the inner door. The new flatter inner door design has allowed for an increase in basket size by 2cm. In the centre of the inner door is a new improved detergent dispenser with a sliding lid for much easier access which can now house the largest sized tablets available on the market. The curve above the dispenser, allows water to be pushed through the dispenser much more effectively, ensuring total dispersion of the tablet, liquid or powder. The lower basket can also be pulled out with greater stability due to the improved shape of the grooves in the door.
The upper basket is now stronger, more linea in shape and its design has been improved to better accommodate a mixture of different sized cups, mugs and glasses for easier loading. Together with the Flexiduo basket above (on some models) this allows optimum use of the space.
Glasses are kept secure throughout the washing programme thanks to the new designed stem glass holders which have a minimum touch area, stopping any movement. These improvements also offer increased stability for tumblers, larger glasses and mugs.The best possible wash results can now be achieved thanks to revised jets. These can be found on the upper and lower part of the centralised spray arm and the inner ducts of the upper spray arm. These allows a 20% increase in pressure so water passing through it produces a greatly improved wash performance. The addition of an inverter motor (on some models) adds piece of mind, as it is extremely durable, reliable and long lasting. It also reduces noise levels creating an altogether quieter appliance. Other features found in many models in the new range include; total aquastop, A+++ energy ratings, dry assist, adjustable upper baskets, flexiduo 3rd cutlery basket and 27 minute rapid wash cycle.

Smeg dishwasher models are available in freestanding, integrated or semi integrated built in designs, full sized or slimline, in a choice of colours.

Smeg has acquired fellow Italian company La Pavoni,

Smeg has acquired fellow Italian company La Pavoni, a manufacturer known for its high-quality professional espresso coffee machines.

In a strategic move for both brands, the acquisition will see the two companies sharing industry know-how, while Smeg says that both firms will “continue to create beautifully-designed products whilst re-enforcing the strength of a ‘Made in Italy’ ethos.”

A statement about La Pavoni from Smeg said: “Competing in a high-end market, the company philosophy combines attention to product quality and care for refined aesthetic – not at all dissimilar to the approach Smeg has for the craftmanship of its own appliances.”

Smeg partners with South African producer and photographer

A striking collaboration between Smeg and award-winning South African photographer and film producer Filipa Domingues has resulted in a range of limited-edition fridges depicting imagery of four indigenous plants.

Leading up to her first solo exhibition, Filipa Domingues has transformed four Smeg fridges into functional works of art, entitled Kigelia Africana, Aloe HB Barbed Wire, Impala Lily and Proteas. The CheckMyPlants Smeg retro FAB28 fridges feature the four plants against a black background.

“Smeg has always had deep passion and appreciation for the arts and the opportunity to play a part in the creative expression of such a talented South African photographer is an absolute honour,” explains Steve Brookes, Managing Director of Smeg South Africa. “It goes without saying that Filipa’s enthusiasm in capturing all things rare and unusual in an effort to drive a greater appreciation for our environment is commendable.”

The CheckMyPlants Smeg retro fridges are currently available exclusively to the supporters of Filipa’s Indiegogo fundraising campaign, where all proceeds will go towards the funding of her CheckMyPlants solo exhibition.