Buy or Rent? – Those who prefer flexibility over ownership opt for the latter and can now find a suitable product for the kitchen at Miele under the name “Upgreat
https://m.miele.de/de/m/mit-upgreat-top-kuechengeraete-von-miele-flexibel-mieten-5523.htm#referrer=
Miele,will invest this year another EUR 4 million for production equipment at its factory of home appliance components in Brasov, central Romania.
“This equipment will help increase production capacity in the second half of the year,” said Florin Muresan, general manager of the Miele factory in Brasov,
Miele will also start the procedures for constructing a new production hall in Brasov, with related office space this year, continuing its medium and long-term development plans. The new premises will be ready at the end of 2023.
Miele started the construction of its production unit in Brasov at the end of 2008. So far, the total investment has reached over EUR 35-40 million. Production started there in the autumn of 2009
It’s the first time for Miele to participate in AWE (Appliances & Electronics World Expo), and they won 5 awards
Miele takes 75.1% stake in premium gas grill specialist Otto Wilde Grillers GmbH. The startup from Düsseldorf is one of the promising suppliers of innovative high-end grills and accessories. Their G32 Grill, for example, can be conveniently paired with your smartphone which allows you to adjust temperature or group the burners for the perfect steak while you are comfortably relaxing on the terrace. Thus, Miele enters the growing future market of outdoor cooking.
Bauknecht is streamlining its brand portfolio in Germany
The premium brand of the Whirlpool Group was unable to complete against Gaggenau, Miele or V-Zug in the highly competitive German market.
Homebase continues to strengthen its range of kitchen appliances as it announces a new partnership with Miele.
Miele ovens, hobs, extraction, refrigeration, dishwashers and laundry products will be available for customers to purchase online and in showrooms from 15 December 2020. The Miele range of appliances will be on display in 15 stores around the country,
German-based manufacturer of high-end household appliances Miele said on Friday it opened its seventh showroom in Romania following a 150,000 euro investment ($181,733).
Located in the centre of capital Bucharest, the showroom has an area of 80 sq m, Miele said in a press release.
“Calea Victoriei is traditionally an exclusive commercial destination, so the new Miele showroom naturally comes to enrich this offer of premium products,” Miele Romania general manager Loredana Butnaru said.
Miele now operates three showrooms located in Bucharest and one each in Constanta, Timisoara, Oradea and Iasi.
In addition, over 70 stores specializing in furniture and independent electro-IT networks are selling Miele’s household appliances across Romania.
Miele is a German manufacturer of high-end domestic appliances and commercial equipment, which employs 20,200 in Austria, Germany, Romania, Czech Republic and China.
Exclusive gourmet experiences and cooking events will be held in the Allianz Arena within the new FC Bayern Flagship Project. For this initiative Miele will be protagonist too, having established a three years partnership with the football club, according to which the German home appliances company will organize cooking events at FC Bayern Munich’s central locations.
In this and the two following seasons, Miele will equip FC Bayern Munich’s Säbener St. headquarters, the new FC Bayern Flagship Project in the centre of Munich and a lounge at the Allianz Arena with its cooking appliances.At selected home games, guests and partners of FC Bayern can enjoy the similarly unique gourmet service provided by Miele’s MChef subsidiary in the Lounge, with exclusive menus. On days without fixtures, the Miele Lounge provides the ideal setting for one of Germany’s most innovative cookery schools – headed by star-spangled chef Kevin von Holt from Hamburg. There, von Holt has already been highly successful in running a gourmet cooking school and in organising high-class cooking and lifestyle events where he, above all, places great store by the natural flavour of fresh, regional ingredients.
Miele will also be represented in the new FC Bayern Flagship Project, due to open soon. The seven-storey building in downtown Munich houses two restaurants and a boutique hotel, alongside the flagship store. The hotel also boasts an event location with a spectacular view of the Church of Our Lady – and an exclusive show kitchen kitted out by Miele.
«We are thrilled at our partnership with one of the most impressive football clubs in the world – says Dr. Axel Kniehl, Executive Director Marketing and Sales with the Miele Group. – Being ‘forever better’ and setting our sights on ever new inspiring goals instead of resting on our laurels is what characterises both of us. Through our collaboration, we wish, in particular, to sustainably offer the partners and fans of FC Bayern exquisite culinary highlights
Among the protagonists of IFA 2020 Special Edition has been Miele. During the press conference Dr. Axel Kniehl, Executive Director Marketing and Sales, and Dr. Reinhard Zinkann, Executive Director and Co-Proprietor, presented the new products and the other news about the company.
Miele innovations involve different sectors.
In the kitchen area, the brand presented an oven with a camera that identifies food and controls the cooking process. Thanks to the intelligent new Smart Food ID feature, the camera is even able to detect which dish the oven is dealing with and suggest an appropriate programme. Based on artificial intelligence, it is already able to digitally identify more than 20 dishes and the system is learning more as time progresses.
Smart Browning Control is another smart aid created by Miele: it produces a perfect pizza by using a camera to detect the level of browning, allowing it to tell when the pizza is done and stop the oven at the right point in time. Moreover, CookAssist for Miele induction hobs provides step-by-step guidance through the entire frying process via the Miele app.
A special guest at the press conference was Max Lössl, founder and CEO of the new Miele subsidiary Agrilution, which is bringing the pioneering concept of vertical farming to the home. Vertical farming provides an environmentally, space-saving way of producing food in multi-level fully automated greenhouse units, all as close to the place of consumption as possible. However, the fully automated greenhouse units (Plantcubes) from Agrilution, are no bigger than a standard refrigerator.
Important news are also present in Laundry sector, as explained at IFA by the Executive Director and Co-Proprietor Reinhard Zinkann: «exclusive Miele technology such as the highly efficient PowerWash and the TwinDos two-phase dispensing system make WT1 appliances the most convenient and intelligent washer-dryers on the market – he said. – The new appliances are able to wash up to 9 kg of laundry and dry up to 6 kg. And in situations where there’s only little time to spare, they are able to wash and dry as much as 4 kg in less than three hours with flawless results. Individual items can even be washed in a way that is fast and kind to the environment – in less than an hour, depending on the programme.»
Zinkann also reflected on the company’s current business situation. «I am delighted to tell you that the Miele Group has coped quite well with this year so far.»
Sales so far in the 2020 business year actually reached a level that was 2% higher than the same period in the previous year, despite the significant slumps experienced in March and April due to the Corona situation.
LG Electronics Inc. and Miele & Cie. KG have entered into a long-term patent license agreement covering robot vacuum cleaner technologies. The terms of the agreement will allow Miele to produce and sell robot vacuum cleaners using patented technologies developed by LG R&D.
The license agreement includes the use of LG’s patented induction signal guide and infrared-induced signals to enable robot cleaners to accurately and precisely return to their docking stations for charging. Other LG patents being licensed relate to dust unit detection and agitator attachment technologies.
“LG has long and storied history of investing in home appliances,” said Jeon Saeng-gyu, executive vice president of LG’s Intellectual Property Center. “Patent licensing agreements with major brands allow more consumers to benefit from the collective innovation of the industry.”
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