Tag Archives: midea

Midea Unveils Miro U: A Next-Gen Humanoid Robot Set to Revolutionize Smart Manufacturing

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Midea is pushing the boundaries of industrial automation with the unveiling of Miro U, the third-generation model in its humanoid robot series. Confirmed by Wei Chang, Midea’s Vice President and CTO, Miro U represents a significant leap forward in robotics innovation—designed and developed entirely in-house by the company’s R&D team.

At the heart of Miro U’s capabilities are its six bionic mechanical arms, engineered for high-precision control and rapid end-effector switching. This modular design allows the robot to seamlessly adapt to a variety of tasks on the production line. It also boasts vertical lifting and 360-degree in-place rotation, giving it exceptional flexibility and range of motion in confined industrial environments.

Looking ahead, Midea plans to deploy Miro U at its high-end washing machine factory in Wuxi by the end of 2025. The robot is expected to deliver measurable gains in operational efficiency, including a 30% improvement in production line adjustment speed and enhanced takt time performance—a key metric in lean manufacturing.

With Miro U, Midea is not just automating tasks; it’s redefining the future of smart factories

Midea’s Q3 Surge Signals a New Era for Smart Living in Europe

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Midea has just wrapped up an extraordinary third quarter, marking a pivotal moment in its global journey—and nowhere is that momentum more tangible than in Europe.

🚀 Q3 Highlights:
– Revenue: RMB 363 billion 
– Profit: RMB 37.8 billion 
– B2B Growth: Now accounts for over 30% of total revenue 
– Overseas OBM Business: Up 45% year-over-year 

These figures reflect more than just strong financials—they signal a strategic shift. Midea’s transformation from “Made in China” to “Created by Midea” is accelerating, powered by a robust global brand strategy and a surge in overseas demand.

Europe: A Frontline for Innovation

In Europe, Midea’s evolution is unfolding in real time. The region is witnessing:
– Deeper customer partnerships that foster trust and long-term collaboration 
– Localized innovation tailored to European lifestyles and sustainability goals 
– A stronger brand presence across key markets, from appliances to smart home solutions 

This isn’t just growth—it’s a redefinition of what smart living looks like. Midea is not only delivering cutting-edge products but also shaping the future of home technology through meaningful engagement and regional relevance.

As Q4 begins, all eyes are on Europe as Midea continues to push boundaries and set new standards in the white goods industry.,

Whirlpool India: A Strategic Tug-of-War Amid Global Appliance Shifts

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Investor AB, the powerful Swedish holding company behind Electrolux and other industrial giants, is backing EQT in a potential takeover of Whirlpool India. While EQT remains the only serious bidder, Whirlpool CEO Marc Bitzer is asking $550–600 million for a 31% stake—an amount that led Bain Capital to walk away.

Despite interest, Whirlpool India faces stiff competition from Chinese and Japanese-Korean brands and lacks presence in premium segments. Tariff protections haven’t delivered results, adding pressure to the deal.

Electrolux may not be changing hands just yet—but the appliance sector is clearly heating up.

Midea Showcases AI-Driven, Energy-Efficient Future at IFA 2025

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At IFA 2025 in Berlin, Midea Group is making a bold statement: Europe is at the heart of its future. With a sprawling booth and a lineup tailored to regional tastes, the Chinese home appliance giant is spotlighting its shift toward European localization, powered by artificial intelligence and energy efficiency.

Under the theme “Master Your Home,” Midea unveiled five product suites — including SMART MASTER and ECOMASTER — designed to meet European needs for compact living, sustainability, and premium design. SMART MASTER uses machine learning to adapt appliances to user habits, while ECOMASTER promises up to 30% energy savings via cloud-based analytics and the Midea SmartHome app.

Newly integrated brands like Germany’s Küppersbusch and TEKA, and the U.S.-based Eureka, reinforce Midea’s strategy of blending global innovation with local trust. Flagship products include the SPACE MASTER Refrigerator, the multifunctional One Oven, and the Raynor Heater built for Nordic winters.

Beyond products, Midea is investing in R&D centers in Germany and Italy, expanding logistics hubs, and enhancing digital platforms like iBOS and Midea Club to boost efficiency across 18 European markets.

With 38 global R&D centers and over 90,000 patents, Midea’s “Global Breakthroughs Strategy” aims to build resilience and stay close to consumers. As Fu from Midea puts it, “Challenges are opportunities — and localization is our strength.”

Meet the Midea Chill Master: The Smart Fridge That’s Redefining Convenience

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Say goodbye to juggling cups and awkward angles—Midea’s latest innovation, the Chill Master smart refrigerator, introduces the industry’s first-ever hands-free ice-and-water dispenser. It’s not just smart—it’s refreshingly intuitive.

🚰 A 4-in-1 Dispenser That Does It All

At the heart of the Chill Master is its game-changing 4-in-1 dispenser, offering:
– Cubed ice 
– Crushed ice 
– Chilled water 
– A perfectly blended ice-and-water mix 

With dual taps and a hands-free base, you simply select your option, place your glass or pitcher on the platform, and press the button—no need to hold your container while it fills. The dispenser accommodates vessels up to 25.4 cm tall, which means even your oversized Starbucks Venti or a family-sized pitcher fits with ease.

🧊 Smart Storage That Adapts to You

Inside, the Chill Master is just as clever. It features the Infinite Shelf, a retractable, repositionable surface that adjusts with a single press—ideal for storing tall bottles, layered leftovers, or party platters. And thanks to SlimFoam insulation, the fridge maximizes internal space without bulky doors, giving you more room to chill without compromising on style.

Midea and FC Barcelona

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Midea and FC Barcelona are proud to announce that the world’s No. 1 smart home appliance brand will join the La Liga and Copa del Rey champions as an FC Barcelona Main Partner from the 2026/2027 season. The historic 5-season agreement will see Midea appear on the sleeve of all of FC Barcelona’s match jerseys and training wear as well as have extensive brand exposure during La Liga home matches.

Chinese Appliance Makers Turn Up the Heat in Brazil’s White Goods Market

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Chinese brands like Midea and Hisense are expanding in Brazil’s home appliance sector, targeting gaps in air conditioners and washer-dryer ownership. They’re also competing on value and innovation in mature categories like refrigerators.
Competitive Momentum
Electrolux faces growing pressure from Chinese rivals amid economic challenges. With most purchases driven by product failure or upgrades, affordable innovation is reshaping consumer choices.
Midea’s Investment

In 2024, Midea Carrier invested R$630 million in a new factory, boosting white goods to 35% of revenue. Kitchen appliances are set to match air conditioners in importance.
Local Edge
Domestic production offers Chinese brands cost efficiency and tax perks—especially in zones like Manaus—strengthening their market position.

Midea Group Shifts Production to Belarus Amid Changes in Russian Partnership

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Chinese home and climate appliance giant Midea Group has finalized the relocation of its manufacturing operations from Russia’s Tatarstan region to Belarus. The company’s new assembly facility is now up and running within the Brest Free Economic Zone, boasting a planned output capacity of up to 1 million refrigerators annually.

Midea initially launched its production presence in Russia with a plant in Alabuga, Tatarstan. However, recent developments have impacted its operations in the region, as its local partner, Continent Production Solutions PLC, is currently facing bankruptcy proceedings. The move to Belarus marks a strategic pivot for Midea, reinforcing its commitment to maintaining a strong manufacturing foothold in Eastern Europe.

China’s Home Appliance Giants: Global Expansion & Market Dominance

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Chinese home appliance giants like Midea, Haier, and Hisense have spent years acquiring international brands to expand globally. Previously, they kept their original brands domestic, but since the pandemic, they’ve embraced a more visible global presence—Hisense and Haier even sponsor major sporting events.

Many leading brands now belong to Chinese corporations, including Toshiba, Sanyo, Candy, and GE Appliances. This strategy has propelled them to industry dominance—Hisense and TCL rank among the top three global TV brands, and Haier leads in total revenue.

Younger consumers prioritize quality over brand reputation, boosting trust in Chinese products. However, managing multiple brands brings challenges—Hisense and Haier’s premium positioning may eventually lead to internal pricing competition.

Midea Recalls 1.7M Air Conditioners Over Rare Mold Issue

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Midea Group has voluntarily recalled 1.7 million U-shaped window air conditioners in North America after receiving reports of mold growth on fan blades. The company emphasized that the issue is rare—only 152 complaints out of 1.7 million units sold since 2020—and is linked to external environmental factors like extreme humidity.
Although the product meets all regulatory standards, Midea proactively issued the recall as a precautionary measure. Affected customers can receive refunds, self-repair accessory kits, or free inspections and repairs