Midea, a global leader in home appliances and white goods, has appointed Jack Green as its new Head of Sales for the UK and Ireland, reinforcing its commitment to regional growth and market expansion.
Green brings over 10 years of senior commercial experience from Whirlpool, where he held leadership roles across sales, marketing, and finance—most recently serving as Commercial Director for Hotpoint and Indesit. His career also includes roles at Next and Nestlé, with a strong track record in both UK and Swiss markets.
🗣️ “Joining Midea in June has been an exciting step,” said Green. “I’ve spent the past few months diving into our product portfolio and identifying growth opportunities. The team here is talented, driven, and aligned in our ambition to expand Midea’s footprint across the UK and Ireland.”
With Green’s appointment, Midea is poised to accelerate its presence in the UK white goods sector, leveraging his expertise to drive sales strategy, retailer partnerships, and brand visibility
Tag Archives: Hotpoint
Grenfell Tower fire
The company behind the Hotpoint fridge-freezer linked to the devastating Grenfell Tower fire is facing legal action for allegedly failing to test the model’s materials against fire safety standards.
As reported by the *Financial Times*, Beko Europe—formerly known as Whirlpool—is among several businesses named in a High Court lawsuit exceeding £358 million. Investigations previously identified the Hotpoint FF175BP fridge-freezer as the likely initial source of the fire in June 2017, which tragically claimed over 70 lives.
Lawyers representing the Royal Borough of Kensington and Chelsea, as detailed in *The Guardian*, argue that Beko Europe neglected to test critical materials such as the plastic backing, foam, and polystyrene used in the fridge-freezer. They contend that such materials would have failed compliance under the Electrical Equipment (Safety) Regulations 1994 if properly tested.
In response, the company disputes these allegations and asserts it is “vigorously defending” the claims.
Meanwhile, Arçelik, the Turkish parent company of the Beko brand, completed a merger last year with U.S.-based Whirlpool, forming Beko Europe.
The issue of fire safety in household appliances has been a longstanding concern. A 2013 report by the London Fire Brigade highlighted fridges and freezers as among the “most dangerous household appliances during a fire,” citing the high amounts of plastic and flammable insulation as contributing to approximately 300 fridge-related fires annually across Great Britain.
Hotpoint Factory Contents Up for Auction
Production lines and machinery from Hotpoint UK’s recently closed factory in Bristol are now available for auction.
Established during World War I as an aircraft manufacturing and repair plant for Parnell, the Station Road facility in Yate, Bristol, boasts a century of industrial heritage. Over the decades, it has evolved and transitioned through various phases, ultimately becoming a tumble dryer factory for Hotpoint UK. However, the factory ceased operations at the end of 2024
Beko close UK factory
Beko Europe told staff last month that its Hotpoint UK factory in Yate, near Bristol, will close on December 31.
The decision means the end of more than a century of manufacturing at the site on Station Road.
A spokesperson from Beko Europe said all affected staff have been notified and that they are “grateful for their continued efforts”.
Hotpoint launches new dishwasher
Hotpoint’s latest introduction in the realm of built-in dishwashers is the Hydroforce range.
According to Hotpoint, the Hydroforce appliances bring a unique feature to the UK market: an additional loading rack equipped with water jets. Allegedly, this innovative configuration ensures a thorough cleaning of 100% in all baskets.
Among the notable attributes of the Hydroforce line are the 3D Zone Wash system, which increases water power by up to 80%, the ActiveDry system that automatically opens the door post-wash, and the super silence function, guaranteeing operation at an astonishingly low 39 decibels.
Whirlpool group iF Design awards
Seven Whirlpool Group products received top honors for excellence in product design at the 2023 iF Design Award . Evaluated and selected by a high-profile international jury , Whirlpool, Hotpoint and KitchenAid have been awarded the prestigious iF Labels , confirming their innovative power and elegant high quality for the following exceptional products_
Home White & Ped
Whirlpool, Hotpoint and KitchenAid win 7 IF Awards
Refrigerators and dishwashers of the three Whirlpool brands, including the only brand with which the group will be present in Europe win the prestigious awards
Web editorial by Web Editor June 16, 2023
Whirlpool, Hotpoint and KitchenAid win 7 IF Awards
The Whirlpool Space 400 Total no frost fridge awarded at the iF Award 2023
Seven Whirlpool Group products received top honors for excellence in product design at the 2023 iF Design Award . Evaluated and selected by a high-profile international jury , Whirlpool, Hotpoint and KitchenAid have been awarded the prestigious iF Labels , confirming their innovative power and elegant high quality for the following exceptional products:
Scroll through the photos in the Gallery!
To be precise, it is
Whirlpool Space400 Total No Frost combined refrigerator
Whirlpool W Collection Total No Frost combined refrigerator
Whirlpool Maxispace Dishwasher
Whirlpool air purifier
Hotpoint 3D Hydroforce dishwasher
KitchenAid Total No Frost combined refrigerator
KitchenAid Freeflex dishwasher
New whirlpool world website
Whirlpool UK the home of Hotpoint, has launched the new Whirlpool World website, providing a platform for UK consumers to stay informed of the ways in which Whirlpool is working to improve life at home also provides comprehensive details on the company’s long-term sustainability strategy. As part of this strategy, which includes a commitment to reach net zero emissions at its plants and in its operations by 2030, Whirlpool UK has a strong track record of investing heavily in the circular economy
Whirlpool UK’s Peterborough headquarters and manufacturing facility in Yate have achieved the ambitious goal of zero waste to landfill. Alongside this, the company is trialling biofuel in its on-site vehicles, as well as working towards its entire fleet becoming 50 per cent electric by 2025, including company cars, engineers’ vans and delivery vehicles https://whirlpoolworld.co.uk/
New supply chain director whirlpool UK
Whirlpool UK Appliances Limited, the home of Hotpoint, has announced the appointment of Alistair Dobson as Supply Chain Director, UK and Ireland. Having worked for Whirlpool UK in various roles of increasing responsibility for over two decades, Alistair brings a wealth of knowledge and experience of the domestic appliance industry to his new positionAlistair’s new position as Supply Chain Director will involve leading the company’s supply chain operations, including overseeing its commitment to creating a circular economy
New Whirlpool UK MD
Whirlpool UK Appliances Limited, the home of Hotpoint, has announced the appointment of Lena Henry as Managing Director, UK and Ireland.
Lena is a highly experienced Managing Director with expertise in leading complex business initiatives across a multitude of markets, both mature and emerging. Beginning her career at McKinsey & Company, a global management consultancy firm, Lena advised several leading and internationally recognised businesses on commercial and operational matters across a variety of product categories, with a focus on consumer and retail industries.
Lena then joined Essilor, the world leader in ophthalmic optics, where she worked her way through the ranks until taking on her most recent role with the company as Managing Director, Essilor France. During her time at Essilor, Lena oversaw corporate strategy, including the implementation of commercial initiatives, in addition to leading greenfield e-commerce launches on a global scale.
Combining a wealth of knowledge across a variety of markets, with experience across both consultancy and client-focused roles, Lena also brings a strong educational background to her new role at Whirlpool UK. In addition to receiving Bachelor’s and Master’s degrees in Engineering and Structural Engineering and Mechanics of Materials, Lena obtained an MBA in Business Administration from Harvard Business School.
Lena Henry, Managing Director, UK and Ireland, Whirlpool UK Appliances Limited says: “I’m incredibly proud to be embarking on and extending my career with Whirlpool UK, a company with an extremely strong heritage and an excellent portfolio of brands that are recognised across the world. My experience will enable me to build upon the tremendous work that the team is already undertaking, whilst furthering our commitment to consistently delivering outstanding customer care, as well as innovative new products that use resources sustainably. It’s a very exciting time ahead for Whirlpool UK and I look forward to leading the company’s plans for growth and continued success.”
Whirlpool UK Achieves 50 Per Cent Reduction in General Waste
Whirlpool UK Appliances Limited, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, has announced the appointment of Axil integrated Services in a multi-million-pound contract. This follows a highly successful previous partnership with the waste management firm that saw the manufacturer achieve a 50 per cent reduction in general waste and achieve its zero waste to landfill by 2022 pledge at Whirlpool sites in Peterborough and Yate.
The manufacturer’s re-appointment of Axil highlights Whirlpool UK’s ongoing commitment to its sustainability goals, including its Net Zero 2030 target for its Scope 1 and 2 emissions. To date, the waste management expert has already supported Whirlpool UK in reducing its plastic usage by 80 per cent, as well as an overall reduction in general waste by 50 per cent – approximately the weight of a double-decker bus each month. In addition, Axil has saved the company 1,800 in manual hours by introducing machinery for waste movements and processing.
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