2021 was an exceptional year for Haier Europe as we have recorded an outstanding financial performance yet again.
✅ RMB Sales Revenue of 19.74 billion in 2021
✅ 20% growth year-on-year
✅ Market share of 8.1% in Europe
✅ 4.5 connected users on the #hOn app
Extraordinary success reached in Haier’s factory in Eskişehir, Turkey: 6 million tumble dryers produced! 🎉
With the opening of the new washing factory announced last year, the production is expanded to a new tumble dryers’ platform, which features premium production processes, advanced R&D and manufacturing know-how.
Haier’s Series 5 Tumble Dryer promises “Professional results at home”, at the core of this range. Thanks to the power of Haier Connectivity and Artificial Intelligence enhanced by the hOn App, users will receive superior and customised performances never seen before.
The model can also be connected to the user’s smartphone for complete control. By downloading the hOn App, users can get full access to their tumble-dryer, from picking the right cycle and controlling its status, to receiving personalised notifications and suggestions for ad-hoc results.
Haier Connectivity and the advances of artificial intelligence are at one’s fingertips for every need, the company claims.
For example, the Synchro Wash + Dry allows users to connect the tumble-dryer to a Haier washing machine, and automatically suggest the perfect drying program for one’s laundry.
The Tumble Dryer can also activate the Artificial Intelligence cycle, that automatically adapts
Haier explains that Series 6 incapsulates premium technology that comes together in a range of ovens, hobs, hoods, refrigerators, and dishwashers that use connectivity, the hOn App and AI to offer tailor-made solutions for the modern home, thanks also to their elegant and minimalist design.
The Chef@Home oven, which, thanks to a presence sensor, turns on automatically, giving the user access to the 19-inch full touch control screen. The innovative “Cook with me” technology is designed to bring Artificial Intelligence into everyday life. Furthermore, the PreciTaste technology recognises the types of food placed inside the oven, so it automatically sets the cooking parameters, sending the user a notification when the food is ready
Haier’s cooking range embodies the brand’s continuous efforts to offer premium products and high-tech solutions, clearly also visible in the induction hob range: thanks to the innovative PreciProbe Bluetooth temperature probe, which is also included in the Chef@Home oven. The induction hob maintains the temperature of the food, automatically choosing the correct power at every stage of cooking notifying the user when it is ready.
Exclusive features of the Series 6 hob range also include Multi-zone technology, which – thanks to an advanced temperature detection system and optimised power management – can detect and manage the presence of different sized pots in the same area, ensuring maximum flexibility.
Meanwhile, VaryCook technology allows users to increase and decrease the temperature of their hob with ease without touching the controls, simply by sliding pots and pans up and down, thanks to three power levels (high, medium and low), giving the possibility to cook food at varying temperatures during the cooking phases.
The range is completed by gas hobs, in which Haier offers models with the most powerful set of burners on the market, (5 Kw of power), and with the use of the innovative and exclusive PreciFlame technology, which makes it possible to adjust the intensity of the flame to perfection by offering nine different power levels.
Grant Thornton, one of the world’s leading organizations of audit and consulting, released the list of the fastest-growing Chinese companies in the UK in 2021. Haier UK has made to the list for two years in a row.
It is reported that Grant Thornton released this list after research in cooperation with the China Chamber of Commerce and China Daily. Since 2013, the list has been issued on schedule every year. Grant Thornton surveyed 15,000 Chinese companies in the UK, among which it selected 845 companies to participate in this selection. Finally, 30 of them were shortlisted as the fastest-growing Chinese companies in the UK.According to the survey report, the technology, media, and telecommunications industries exhibited an obvious development trend in 2021. In addition, Chinese-funded enterprises have created nearly 61,000 jobs in the UK, contributing to the region’s economic growth. Of these, the diversified Haier UK is the fastest-growing company in the industry, and its IoT development plays an important role in promoting the local economy. Haier UK is the No. 1 Chinese home appliance company in the UK.Haier UK has accumulated abundant quality local resources covering service, marketing, public relations, logisticand legal affairs network, and channels through years’ development. In 2021, Haier UK insisted on creating a premium brand, achieving No. 1 in the market share of major appliances and winning the largest share in the multi-door refrigerator industry and the top spot in sales volume and revenue of wine coolers, built-in washing machines, and dryers. The Hoover brand under Haier UK has been awarded the title of Superbrands in UK for three consecutive years. Plus, Haier UK has launched a product suite equipped with IoT modules to meet the needs of British consumers for intelligent products.
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Haier announce the UK launch of their exciting brand new Built-in range of appliances. “From Cooking to Amazing” the HAIER Built -in connected cooking range will be unveiled for the first time at KBB, @ NEC between 6th – 9th March. Haier will host a live cooking event, including a special guest appearance from a well-known TV celebrity. As well as showcasing new range of connected ovens, hobs & hoods, there will also be an opportunity to see some hi-tech integrated and freestanding laundry and cooling appliances.
At the most recent CES2022, Haier joined fellow global manufacturers to launch the Home Connectivity Alliance, a manufacturer-driven organization dedicated to driving innovation and providing the safest, most feature-rich connected home experience for consumers.
For more information, visit: https://homeconnectivityalliance.org/news-events/
Haier has been ranked No. 1 Global Major Appliance Brand for the 13th Consecutive Year by Euromonitor International. Thank you for this honor.
DBS Hong Kong announced that Haier Group has signed its first ESG-linked term loan facility worth about USD 400 million, as part of both parties’ ongoing dedication to promoting sustainable development and a greener future. DBS Hong Kong will serve as Haier’s sole lender and sustainability advisor throughout the loan’s one-year tenor.
This transaction builds upon the strong business relationship that has been established between both companies over the years, as DBS continues to serve as Haier’s core offshore bank and its trusted advisor in its global business strategies. This agreement also positioned DBS Hong Kong as the first bank to pioneer Haier’s ESG-linked financing journey.
The ESG performance indicator for the loan contributes towards China’s pledge to become carbon neutral by 2060. Under the agreement, Haier will commit to reducing its energy consumption per business unit during the loan’s tenor.
Haier announce that their cooling factory in Ploiești, Romania 🇷🇴 started production! The Romanian plant is our first-ever cooling production facility in the EuropeanUnion, which will allow us to shorten our logistics and time to market, in line with our vision to be the first consumer choice for smart home solutions.
Best-in-class refrigerators for the 3 pan-European brands #Candy, #Hoover and #Haier
The biggest cooling export hub for Haier in Europe
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