Haier’s collaboration at Milan Wine Week is renewed, with the connected wine cellars protagonists of various activities in the places of the event and prize of a competition
The collaboration between Haier and the Milan Wine Week , scheduled from 8 to 16 October, is also renewed this year . The brand is part of the Haier Smart Home Group , in first place in the world in large appliances, confirms the partnership with the event, which will feature the wide range of connected wine cellars available.

The Haier wine cellars will be present at Palazzo Bovara and Palazzo Castiglioni, which will host respectively the masterclasses and the wine shop area : here the participants will be able to test the multiple advanced features of the solutions proposed by Haier to bring the home experience to professional levels. Haier will also be present in every Wine District in Milan where all wine lovers will be able to receive information on the range of wineries available, obtain a special discount for the purchase of products on the Haier Shop website and participate in the Haier contest activated for the occasion.activating the Virtual Wine Cellar of the hOn app and scanning the bottle of wine supplied to the Haier Ambassadors, each participant will have the opportunity to win one of the five Wine Bank 50 Series 7 up for grabs , suitable for 42 bottles and worth € 999 l ‘a. The competition, designed to allow all consumers to know and discover the potential of the hOn app, the digital ecosystem where you can control and all the connected appliances of the Group’s brands and obtain premium features, will be open to all visitors of the Milanese event. .

“ In recent years, our offer for wine lovers has become the most complete on the market. For this reason we could not miss the fifth edition of the Milan Wine Week, the perfect setting to make our news known and spread the good culture of wine conservation – declares Gianpiero Morbello, head of Brand & IoT of Haier Europe -. Our wineries offer increasingly innovative services that become even more tailor made and professional when connected with the hOn app, a new way of experiencing the world of wine at home, with professional advice, perfect combinations and the best product conservation “.