Tag Archives: BEKO

Arçelik Named as One of the Real Leaders Top 150 Impact Companies of 2021

Posted on by

Arçelik, parent company to 12 leading home appliance brands including Beko and Grundig, with a footprint in almost 150 countries worldwide has been ranked 13th on The Real Leaders®️ Top 150 Impact Companies of 2021.

Arçelik Named as one of The Real Leaders Top 150 Impact Companies of 2021

The Real Leaders 150 Top Impact Companies Award recognises organisations that are making a positive social or environmental impact. The key is to seek those companies which can make the world a better place. Adopting sustainability as a business model with its “Respecting the World, Respected Worldwide” vision enable Arçelik to be listed among 150 companies.

Within the framework of its sustainability approach that complies with the UN Sustainable Development Goals (SDGs), Arçelik focuses on the future, the planet, and the needs of people and its business. The company believes that steps need to be taken to go beyond the current habits and behaviour models, the way people think now, and everything that is thought to be impossible today.

Arçelik CEO Hakan Bulgurlu said, “We are honoured to receive this award and be recognised for our mission to create a positive impact by designing technologies that improve the future. We are named the “Industry Leader” in the Household Durables category for the 2nd year in a row in Dow Jones Sustainability Index 2020 and became carbon-neutral in global production in 2019 and 2020 with our carbon credits. Our 2030 greenhouse gas emissions reduction targets are approved by the Science Based Targets Initiative (SBTi) as in line with the Paris Agreement’s goal. Being among the low-carbon transition corporate leaders, we’re proving our commitment to building a sustainable future by letting the science dictate our course of action. We will continue to contribute to the protection of our planet and encourage others to live a more sustainable lifestyle.”

A complete list of the “150 Top Impact Companies” can be found here. 

About Arçelik

With 32,000 employees throughout the world, 12 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance, Voltas Beko), sales and marketing offices in 34 countries, and 22 production facilities in 8 countries, Arçelik offers products and services in more than 145 countries. As Europe’s second largest white goods company by market share (based on volumes), Arçelik reached a consolidated turnover of 5 billion Euros in 2019. With almost 70% of its revenues coming from international markets, Arçelik is the R&D leader in Turkey – holding more than 3,000 international patent applications to date with the efforts of 1,600 researchers in 15 R&D and Design Centers in Turkey and R&D Offices across five countries. Arçelik is named the “Industry Leader” in Durable Home Appliances category for the 2nd year in a row in Dow Jones Sustainability Index 2020 and in accordance with PAS 2060 Carbon Neutrality Standard, became carbon-neutral in global production plants in 2019 and 2020 fiscal years with its own carbon credits.

Arcelik AS signed a deal to buy 60% of Hitachi Global Life Solutions

Posted on by

Turkey’s leading household appliances maker Arcelik AS signed a deal to buy 60% of Hitachi Global Life Solutions Inc.’s for $300 million to deliver on its strategy to expand in emerging markets.

Arcelik and Hitachi GLS will form a new company that Arcelik will control to run operations in the home appliances market, excluding Japan, the Turkish company said in a filing to the stock exchange on Wednesday. The total transaction value is calculated on a cash-free and debt-free basis for the business,

Arcelik’s shares rose as much as 1% at the start of trading in Istanbul but were down 0.4% at 31.20 liras as of 10:04 a.m. Bloomberg reported on Friday that Arcelik was in talks to buy Hitachi’s oversees home appliance business.

The transaction includes two subsidiaries of Hitachi GLS with manufacturing facilities in Thailand and China, and 10 sales companies in the region that mainly sell refrigerators, washing machines, vacuum cleaners, rice cooker, water pumps and air conditioners. The annual production capacity of Thai and Chinese manufacturing firms is 3 million units of refrigerators and washing machines in total, according to the filing.

The consolidated net revenue of the acquired business, excluding Japan, was around $1 billion. Its earnings before interest, taxes, depreciation and amortization, or Ebitda, was about $70 million for the fiscal year ending on March 31. After the transfer, the product range is expected to be expanded with dryers, dishwashers, ovens and other small household appliances.wth Push

Arcelik sells products under 12 brands including Beko, Flavel, Grundig and Altus, according to its website. It’s expanded through acquisitions over the years, purchasing companies including South Africa’s Defy Appliances Pty Ltd. and Pakistan’s Dawlance Group.

The Turkish company has singled out the Asia Pacific region as a key growth market and last year agreed to buy control of the company that operates the Singer brand in Bangladesh.

“Asia Pacific will be the accelerator of the growth in our sector in the next 10 years with its increasing medium-class population, household revenues and improving retail channels and life style,” Arcelik’s chief executive officer, Hakan Bulgurlu, said in an emailed statement.

Beko US has named Zach F. Elkin as president, to direct the expansion of the company’s home appliance brands in North America.

Posted on by

Beko US has named Zach F. Elkin as president, to direct the expansion of the company’s home appliance brands in North America. Hasan Ali Yardimci, who led the company since its 2016 entry into the US market, was appointed to oversee Arçelik’s Beko Electronics España operations in Spain, Portugal, and South America.
The new president comes from a long career in the top management of important home appliances companies: he was US general manager of Signature Kitchen Suite® at LG Electronics, Inc., reinvigorating the company’s luxury kitchen appliance category. Previously, he held leadership positions at Sears Holdings and Bosch Siemens Home Appliances Corporation, where he was credited with transforming the Thermador® and Gaggenau® brands in the US.  A leader in the industry for more than 25 years, Elkin is well known for using innovative marketing, product design, and positioning strategies to build global businesses and brands.
«I am honored to join Beko US at such an exciting time of opportunity and potential – he stated -As consumers and businesses alike adapt to current challenges, Beko has already shown impressive signs of growth—achieving record sales in Q3 and significantly expanding its US dealer and distribution network. I look forward to leading from a place of strength and strategy and continuing this upward trajectory.»
In handing over the management role to Elkin, Yardimci expressed confidence in the company’s continued progress. «With the support of our trade partners, the Beko US team has quickly and successfully built our US operations from the ground up and established the high quality, performance, and value of our products. Under Zach’s leadership, the company is well-positioned to accelerate that growth and take operations to the next level

KONKA Group Acquires Beko Changzhou Plant and Reaches a Strategic Cooperation with Arcelik

Posted on by

Jiangsu KONKA Smart Electrical Appliances Co., Ltd. acquired Beko Changzhou Plant and entered into a strategic cooperation agreement with Arcelik (the parent company of Beko).

By signing this agreement, both parties agree to share their developments related to systematic washing machine design. This will help make up for KONKA’s engineering capacity shortcoming for KONKA drum washing machine manufacturing, facilitate the export of KONKA washing machines to Europe, America and other regions, and further promote the globalization of KONKA white goods and the KONKA brand.

In 2021, the forecasted annual sales volume of KONKA drum washing machine is over 500,000 sets, reaching a level near first-tier brands. In the next 3 years, the planned annual total sales volume of KONKA washing machine will surpass 1 million sets. By then, KONKA will become one of the first-tier washing machine brands in China.

The strong alliance with Arcelik, as one of the major measures of KONKA’s Ten-billion-sales-volume Strategy for White Goods, marked the beginning of a new phase for KONKA drum washing machine: a shift from OEM to independent R&D, design, production and manufacturing. In the future, led by KONKA Group’s strategic transformation, KONKA white goods will continue to update its products targeting consumer pain points, such as intelligence and healthcare, and enhance its core competitivenes

Beko’s first-of-its kind household product line eliminates more than 99% of bacteria and viruses

Posted on by

Today saw Beko launch its new HygieneShield™ range at a global virtual press conference. A ground-breaking portfolio of household products created in response to emerging needs in the post-lockdown era.

The new portfolio includes seven appliances with in-built disinfection programmes and functions to disinfect packaged food and belongings to help people adjust to the ‘new normal’ at home. Developed as a result of in-depth global consumer research and with innovative new technology, the HygieneShield™ product line has the power to kill more than 99% of bacteria and viruses (including coronavirus), providing a level of reassurance unrivalled in the market place.

Beko research, across 31 countries revealed that one of the primary concerns is hygiene. Many of us are disinfecting supermarket purchases when we get home, worrying about handling mobile phones and keys, or not bringing coats into the house. People have increased the amount of cleaning and laundry in their homes, with some disinfecting bedding for the first time. 75% of people are cleaning the house more often, 64% are doing more laundry and 68% are paying more attention to the cleanliness of the packaging on purchased products.

The new HygieneShield™ range takes inspiration from nature and uses methods such as steam and heat to enable you to achieve excellent hygiene results at home. It will be available to buy from December 2020.

HARVESTfresh ™ combined refrigerators by Beko .

Posted on by

RCNA406E60LZXRN and RCNE560E61ZXN are in fact the innovative combined free-standing refrigerators (respectively 60 and 70 cm wide and the first 2 m and the second 192 cm high) proposed by the brand, expression of a snappy aesthetic and equipped with the best technologies for home storage.

In particular, the HARVESTfresh ™ technology , based on nature, imitates the solar day thus keeping vitamins A and C unchanged and for a long time: in fact, thanks to the presence of three efficient lights inside the vegetable bowl, the day-night cycle is followed. Through the three lights, which are activated according to the cycle of the day and turn off during the night (dark period), sunrise is imitated with blue, midday with green and sunset with red light, while the period darkness identifies the night. If the fridge door is opened during the dark period, one of the three lights will turn on, in order to allow greater visibility of the operation.

HARVESTfresh ™, after rigorous scientific tests conducted by independent laboratories and academic research, has received the INTERTEK certification, revealing the effectiveness of this solar cycle for the optimal preservation of vegetables, which thus keep intact the supply of vitamins .

The Beko combi refrigerators are also equipped with the Total No-Frost NeoFrost ™ Dual Cooling cooling system , a special technology that cools with two separate cooling systems, thus maintaining a high humidity level in the fridge and at the same time the dry freezer environment. , frozen and natural (no frost).

They are also characterized by the practical external Touch Display on the door, a device capable of displaying the temperatures set in the fresh food and freezer compartment, without having to open the door. In addition, versatility is at home in these combined units: thanks to the SmoothFit ™ flush-to-wall opening, the refrigerator can also be positioned near the walls or corners of the house, as the door remains conveniently open at 90 °.

Available in Dark Inox and Inox Look colors , the appliances are equipped with the ProSmart ™ Inverter compressor that allows you to cool faster, consume less and be four times quieter than normal refrigerator compressors. The interiors also ensure optimal space management and technologies to improve food storage, such as the freshness package which also includes the EverFresh + ® drawer in which temperature and humidity are controlled to reduce condensation and thus ensuring fresh fruit and vegetables up to 30 days. The compartment dedicated to meat, fish and dairy products is kept just above the freezing temperature to preserve their freshness.

Arcelik BEKO profit rise

Posted on by

Arcelik the white goods arm of Turkish industrial conglomerate Koc Holding said its consolidated net profit grew by 14.7% to 259.4 million lira ($36.5 million/33.6 million euro) in the first quarter of 2020.

Total revenue increased by 12.53% on the year to 7.77 billion lira in the January-March period, Arcelik said in an interim financial statement filed with the Istanbul bourse on Thursday.

The company’ gross profit from commercial operations rose by 10.3% year-on-year to 2.5 billion lira in the first quarter.

The cost of sales increased to 5.3 billion lira from 4.7 billion lira a year earlier.

Arcelik specialises in production, marketing, sales and after-sales customer service in the area of white goods, consumer electronics, small home appliances and kitchen accessories. The company has 21 production facilities in eight countries and 34 sales and marketing offices in 30 countries.

Arçelik, and its brands Beko and Grundig, received the TGC Awards for its sustainability policy

Posted on by

TCG Awards are given to the most innovative brands operating in the technical consumer goods sector, in the EMEA macro area. This year the Turkish multinational Arçelik, which also includes Beko and Grundig brands, was awarded with this recognition within the ‘Sustainability’ category. The winners are selected by a jury made up of top managers of the main EMEA technology dealers and a representative of GFK. The aim of the award is to search for brands in various sectors to be awarded as the brand of the year, the specialist with the most impactful category, the most relevant technological innovation, the brand that operates also thinking about sustainability.
“The power of nature concentrated in household appliances to make us live healthy”: «faithful to this mood – they comment from the company – Arçelik has always been careful to the environment and people’s health and is committed to contributing to the creation of a green future through products developed on the principles of sustainability and efficiency. This approach to production has been repeatedly recognized nationally and internationally, obtaining numerous prizes and awards in the field of sustainability. All activities and emissions deriving from production activities are carried out in accordance with international standards and verified by independent control bodies. ‘Respecting the World, Respected Worldwide’: this is the vision adopted by the Group that guides all production activities, aimed at saving energy and water and a responsible approach to production and consumption, from waste management to recycling.
Arçelik also interprets the sustainability theme for Beko and Grundig brands as a lifestyle and it is present in all the internal dynamics of the business models: a fundamental strategy for the Company to evolve and respond in a timely manner to the changing world and to always be different and in step with new economic needs, the environment and people.
For the same category, the company also won this year the gold medal and inclusion in the 2020 sustainability yearbook (2020samyearbook) which highlights the best performing companies in the various sectors in terms of attention to the environment, social responsibility and with significant financial governance (ESG).

LG V BEKO

Posted on by

LG Goes After Beko For Appliance IP Infringement
LG Goes After Beko For Appliance IP Infringement


LG Electronics, headquartered in South Korea, has filed another lawsuit against Beko for intellectual property infringement, this time for its unauthorised use of LG’s patented TrueSteam technology.

While the lawsuit was filed at the Mannheim District Court in German, Beko is a subsidiary of Turkey’s largest consumer electronics company Arçelik.

The LG TrueStream technology protects certain garments from damage and is featured across a number of the manufacturer’s washing machines, dryers, dishwashers and LG’s Styler. The Styler is a steam clothing care system that refreshes and deodorises clothing that is stored within it.


LG Styler

This follows another lawsuit LG lodged against Arçelik over its alleged unlicensed implementation of LG’s freezer door ice-making technology in September 2019.

“Protecting our intellectual property is a top priority because innovation should never be taken for granted, and this is what separates LG from the competition,” Jeon Saeng-gyu, the Executive Vice President of LG Electronics’ Intellectual Property Centre said. “We provide value to customers through our devotion and commitment to research and development.”