Midea has just wrapped up an extraordinary third quarter, marking a pivotal moment in its global journey—and nowhere is that momentum more tangible than in Europe.
🚀 Q3 Highlights:
– Revenue: RMB 363 billion
– Profit: RMB 37.8 billion
– B2B Growth: Now accounts for over 30% of total revenue
– Overseas OBM Business: Up 45% year-over-year
These figures reflect more than just strong financials—they signal a strategic shift. Midea’s transformation from “Made in China” to “Created by Midea” is accelerating, powered by a robust global brand strategy and a surge in overseas demand.
Europe: A Frontline for Innovation
In Europe, Midea’s evolution is unfolding in real time. The region is witnessing:
– Deeper customer partnerships that foster trust and long-term collaboration
– Localized innovation tailored to European lifestyles and sustainability goals
– A stronger brand presence across key markets, from appliances to smart home solutions
This isn’t just growth—it’s a redefinition of what smart living looks like. Midea is not only delivering cutting-edge products but also shaping the future of home technology through meaningful engagement and regional relevance.
As Q4 begins, all eyes are on Europe as Midea continues to push boundaries and set new standards in the white goods industry.,
Electrolux Unveils Global Restructure
Electrolux CEO Yannick Fierling has announced a sweeping global reorganisation aimed at sharpening the company’s customer focus—particularly in the Asia-Pacific (APAC) region. The restructure, effective 1 January 2026, marks Fierling’s one-year anniversary at the helm.
Under the new framework, Electrolux will replace its existing ‘Business Areas’ with newly defined ‘Regions.’ The former Europe, Asia-Pacific, Middle East and Africa (BA EA) division will be split into two distinct entities:
- Region Europe, Middle East & Africa (EMEA)
- Region Asia-Pacific (APAC)
Fierling explained that APAC will concentrate on commercial functions such as marketing, sales, and product lines, while other regions will also oversee operations like manufacturing. “These changes are designed to enhance customer responsiveness in APAC,” he said, noting that the new regional head will be announced soon.
Electrolux ANZ Managing Director Kurt Hegvold welcomed the restructure, calling it a win for the local market. “It brings our voice closer to senior leadership and strengthens ties with key partners and consumers. A flatter, leaner structure will help us move faster and serve customers more effectively,” he told Appliance Retailer.
Alongside the geographic overhaul, Electrolux has confirmed several leadership appointments:
- Eduardo Mello becomes Head of Region Latin America, succeeding Leandro Jasiocha. Mello previously led Global Food Preservation and served as Commercial VP for Latin America for a decade.
- Leandro Jasiocha steps into the role of Head of Region EMEA, replacing Anna Ohlsson-Leijon, who is departing to pursue external opportunities. Fierling praised Ohlsson-Leijon’s strategic leadership and lasting impact on the Group.
- Patrick Minogue has been named Head of Region North America, following the retirement of Ricardo Cons.
Electrolux Sees Profits Surge as North American Comeback Powers Q3 Growth
Electrolux has posted a strong third-quarter performance, with operating profits more than doubling year-over-year—thanks largely to a revitalized North American business. The Swedish appliance giant, whose portfolio includes household names like Frigidaire and AEG, reported operating earnings of 890 million kronor ($94.5 million), up from 349 million kronor in the same period last year.
This impressive leap was fueled by a 5% organic sales increase, driven primarily by double-digit growth in North America. After years of grappling with high production costs, plant inefficiencies, and intense competition, Electrolux’s U.S. operations have turned a corner—gaining market share and helping to offset rising customs duties.
“Despite a pressured price environment, we were able to offset most of the cost increases related to US customs duties in the third quarter,” said CEO Yannick Fierling, highlighting the company’s resilience and strategic progress.
Haier and Cevital Partner to Advance Smart Living in Algeria
Haier has entered a strategic alliance with Cevital, Algeria’s leading industrial group, to co-develop and market smart home appliances. By combining Haier’s global tech expertise with Cevital’s local manufacturing and distribution power, the partnership aims to deliver innovative products and intelligent living solutions
Philips Unveils Baristina Plus: Style Meets Speed in Your Morning Brew
Philips introduces the Baristina Plus, a sleek espresso machine with stainless steel and ash wood accents. It brews espresso, lungo, or iced coffee in under a minute, using “hot brew over ice” tech for rich, café-style iced drinks.
Compact yet powerful, it features a ceramic grinder and 16-bar pressure for full flavor extraction. Easy to clean and designed to elevate any kitchen, it’s both a high-performance brewer and a stylish centerpiece.
Explore recipes and tips via the HomeID app and Philips Home socials.
DJI Launches ROMO: Smart Robot Vacuums with Drone-Level Precision
DJI, known for its cutting-edge drone tech, introduces ROMO—a new line of robot vacuums featuring millimeter-level obstacle sensing, powerful suction, and intelligent self-cleaning for effortless floor care. Designed for both hard surfaces and carpets, ROMO adapts to your home with precision and ease.
Key Features:
– ROMO P Model: Transparent panels showcase its precision-engineered components.
– Smart Carpet Detection: Maps carpet size and location for targeted cleaning.
– Threshold Recognition: Cleans edges without unnecessary crossing.
– Kitchen & Bathroom Mode: Applies cleaning solution and auto-washes mop pads to prevent cross-contamination.
– Pet Area Optimization: Slows movement to avoid mess, boosts suction to remove fur.
ROMO blends advanced sensors and smart algorithms for a truly hands-off clean
Arçelik Narrows Losses in Q3 2025, Eyes Global Gains
In the third quarter of 2025, Arçelik—majority owner of Beko Europe—reported a net loss of 2 billion Turkish lira (€41 million), falling short of analyst expectations, which had forecast a more modest 1.1 billion lira (€22 million) deficit. Despite the miss, the result marks a notable improvement over the same period in 2024, when losses ballooned to 5.6 billion lira (€114 million).
Revenue for the quarter declined 11% year-over-year, landing at 124 billion lira (€2.53 billion). The drop reflects a slowdown in domestic appliance demand, as many Turkish households had already front-loaded purchases in recent years to hedge against inflation.
Looking ahead, Arçelik aims to preserve EBITDA margins between 6% and 6.5% for the full year by trimming capital expenditures—from a projected €300 million down to €250 million.
On the global front, the company expects a 5–10% boost in foreign currency earnings by year-end, driven by performance across Beko Europe, Egypt, and Asia.
All-in-one water station—Dreame S1.
Meet your all-in-one water station—Dreame S1. ❄️ 3°C ice water on demand. 🔥 3-second hot water up to 100°C. 🧊 Pure, crystal-clear ice cubes. All in a footprint of two iPads.
Whirlpool Tops Q3 Expectations with Solid Earnings
Whirlpool Corporation (NYSE: WHR), maker of Maytag and KitchenAid appliances, beat Wall Street forecasts in its third-quarter report released Monday.
The company posted net income of $73 million, or $1.29 per share. Adjusted earnings came in at $2.09 per share, well above the $1.41 estimate from analysts surveyed by Zacks Investment Research.
Revenue also impressed, reaching $4.03 billion, surpassing the expected $3.92 billion.
Looking ahead, Whirlpool reaffirmed its full-year earnings guidance of $7 per share, signaling continued confidence in its performance.
Samsung Named “Most Loved Home Appliance Brand” in Australia
Samsung Electronics has earned top honors as the “Most Loved Home Appliance Brand” at the 2025 Customer Satisfaction Awards, hosted by Finder—one of Australia’s leading consumer review platforms.
Renowned for its rigorous evaluations, Finder empowers Australian consumers by assessing brands across key categories like home appliances, helping shoppers make confident, informed decisions. Samsung’s recognition reflects its commitment to innovation, reliability, and customer satisfaction in the everyday lives of Australians.
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