Haier’s Smart Dishwashing Revolution: I-Pro Shine & Xynergy Series Redefine Clean”

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Haier is transforming the way we approach dish care—blending state-of-the-art technology with eco-conscious design to deliver cleaner dishes and a greener home.

✨ I-Pro Shine Collection 
Say goodbye to bacteria and lingering odors. The I-Pro Shine range features exclusive BIOVITAE LED light technology, eliminating up to 99.99% of bacteria—all at low temperatures and without any UV exposure. Plus, its Odor Safe mode keeps your kitchen smelling fresh by neutralizing unpleasant smells from dishes left inside.

✨ Xynergy Series 
Efficiency meets intelligence. The Xynergy Series boasts ultra-low energy consumption with cutting-edge heat pump technology, reaching an impressive A-50% energy class. Integrated smart sensors and AI-powered customization via the #hOn app adapt each cycle to your specific needs—delivering sparkling results with minimal waste.

With Haier, dishwashing isn’t just a chore—it’s a smarter, cleaner, and more sustainable experience.

Groupe SEB Launches €200M Savings Plan Amid Margin Pressure

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Despite steady sales across key European markets—including Italy, Spain, and France—Groupe SEB is facing a sharp 40% drop in operating margins. The downturn comes even as new product innovations, such as floor scrubbers, continue to perform well regionally.

In response, CEO Stanislas de Gramont has unveiled a strategic €200 million cost-saving initiative aimed at restoring profitability. The plan, set to roll out through 2027, reflects the group’s commitment to operational efficiency and long-term resilience in a challenging economic climate.

As the home appliance sector navigates inflationary pressures and shifting consumer demand, Groupe SEB’s move signals a broader trend toward leaner, smarter growth strategies.

SharkNinja Is Redefining Clean—Smarter, Stronger, and Seamlessly Effortless

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SharkNinja,believe a truly clean home shouldn’t feel like a chore. That’s why we’re transforming everyday cleaning with intelligent design, powerful performance, and real-world innovation that makes life easier—every single time.

Meet the Shark® PowerDetect™ ThermaCharged™ 2-in-1 Robot Vacuum & Mop 
This isn’t just another robot—it’s a revolution in home care. Engineered with breakthrough ThermaCharged™ technology and PowerDetect™ smart sensors, it delivers a deep, hygienic clean that’s completely hands-free.

The magic lies in the details:
– ThermaCharged™ Heated Mop Wash & Dry: Harnesses thermal power to sanitize the mop after every use—no more spreading yesterday’s mess.
– NeverTouch™ Pro Base: Automatically washes and dries the mop pad using heat, so it’s always fresh and ready for the next clean.
– PowerDetect™ Sensors: Intelligently adapt to your home’s layout and mess levels for optimized cleaning performance.
– Edge-to-Edge Precision: With enhanced suction and edge-targeting, every corner gets the attention it deserves.

The result? A smarter, more hygienic clean that helps you maintain a healthier home—without lifting a finger.

Fulgor Milano Renews Partnership with MasterChef Winner Antonio Lorenzo

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Fulgor Milano is proud to continue its collaboration with MasterChef Italia winner Antonio Lorenzo, a symbol of modern culinary style. Born from a friendship with Gianni Meneghetti and the Fulgor Milano family, this partnership celebrates a shared vision: bringing beauty, functionality, and creativity to everyday cooking.

“This is more than an image choice—it’s a shared project,” says Gianni Meneghetti. Antonio played an active role in customizing Fulgor Milano products, working alongside designer Ugo Marinello to rethink induction technology.

Together, they’re redefining Italian design and culinary excellence—one innovation at a time

Miele Celebrates International Repair Day with a Digital Twist

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In honor of International Repair Day, organized by the Open Repair Alliance, Miele is spotlighting its commitment to long-lasting appliances through smart digital service solutions.

Rather than focusing solely on physical repairs, Miele is empowering users with tools that prevent them. From regular software updates to easy-to-follow video guides, the brand is helping customers extend the life of their appliances and reduce unnecessary service calls.

One standout initiative: networked Miele appliances registered in the company’s app receive essential software updates for a minimum of ten years. It’s all part of Miele’s mission to keep appliances running smoothly, sustainably, and smarter for longer.

𝗧𝗵𝗶𝘀 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗥𝗲𝗽𝗮𝗶𝗿 𝗗𝗮𝘆, 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗿𝗲𝗽𝗮𝗶𝗿, #𝗗𝗼𝗻𝘁𝗗𝗲𝘀𝗽𝗮𝗶𝗿 🔧

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Data from APPLiA members indicate a very high success rate (95%) in completed repairs, reflecting the industry’s commitment to sustainability and circularity.

By choosing repair over replacement, we are extending the life of products, reducing e-waste, and supporting the EU’s growing repair sector. ♻️

More on how Europe’s home appliance industry is making repair a cornerstone of circularity in  APPLiAAPPLiA Report https://statreport2024.applia-europe.eu/pillar/1/repair-of-home-appliances

Haier Europe Hits 10 Million Connected Users

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Haier Europe Hits 10 Million Connected Users, Cementing hOn as the Hub of the Smart Home

Haier Europe has officially surpassed 10 million users across its proprietary digital platforms, marking a major milestone in its smart home journey. At the center of this success is the hOn app, which has seen a remarkable 40% year-over-year growth in users. Designed to seamlessly manage up to 35 product lines from Haier, Candy, and Hoover, hOn is redefining how consumers interact with their appliances.

More than just a remote control, hOn integrates a full ecosystem—including large and small appliances, air and water treatment systems, and even energy management tools like photovoltaic systems—into a single, intuitive platform.

🔌 Top Connected Categories 
User engagement is strongest in:
– Washing appliances (60%) 
– Refrigeration (13%) 
– Air conditioning (12%) 
– Cooking (10%) 
Seasonal peaks in usage are especially notable for washing machines, dryers, and air conditioners, reflecting real-life rhythms and needs.

Smeg x Porsche: A High-Octane Collaboration Hits the Kitchen

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Two design powerhouses, Smeg and Porsche, have partnered to launch a limited-edition collection of kitchen appliances that fuse Italian craftsmanship with German engineering. The collaboration features a curated selection of Smeg’s most iconic products, reimagined in three signature Porsche finishes: Carrara White Metallic, Shade Green Metallic, and 917 Salzburg Red.

Available exclusively at Smeg’s flagship London store and online, the collection includes the beloved FAB28 fridge, TSF01 toaster, KLF03 kettle, BLF03 blender, and the BCC12 Bean to Cup coffee machine. Each appliance reflects Porsche’s legendary colourways, offering a bold new take on luxury home design.

This launch marks a new chapter in cross-industry innovation, where automotive prestige meets culinary performance. With limited availability, the collection is expected to attract design enthusiasts, collectors, and fans of both brands.

Whirlpool Corporation Announces $300 Million Investment

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The Michigan-based manufacturer, which started in the U.S. in 1911 and has stayed in the U.S. throughout its history, is preparing to ramp up production at two Ohio facilities.
Whirlpool Corporation today announced a planned $300 million investment in its U.S. laundry manufacturing facilities, one in a series of strategic commitments to grow its American manufacturing footprint. This investment is expected to create between 400 and 600 new jobs across the company’s operations in Clyde and Marion, Ohio, positioning Whirlpool Corp. for increased production of its next generation of washers and dryers, while also supporting approximately 5,000 additional jobs outside the company.

Homa Global Breaks Ground on First Overseas Factory in Thailand

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Homa Global has officially begun construction on its first overseas manufacturing base in Chonburi, Thailand. The groundbreaking ceremony on 28 September welcomed top executives and partners, marking a major step in the company’s global expansion.

With an initial investment of RMB 680 million and a total planned investment over RMB 1 billion, the 200,000-square-metre facility will include production lines for refrigerators and freezers, a components centre, offices, and a showroom. Operations are set to begin in 2026, boosting output by 3 million units annually and creating over 3,300 jobs.

CEO Michael Yao stated, “From Zhongshan to Chonburi, from local to global — we have forged our own path.” The smart, digital factory will be fully integrated with Homa’s China headquarters, strengthening supply chains and supporting global growth.

As the world’s largest refrigerator exporter and fourth in global production, Homa continues to lead in cooling innovation, now serving over 130 countrie