Liverpool FC has teamed up with Haier, the world’s top home appliance brand, in a new global partnership that blends innovation with nostalgia. Haier, known for leading the industry in retail sales for 16 straight years, will use the club’s platforms to spotlight its cutting-edge technology and connect with fans worldwide.
The partnership also marks the return of Candy—Haier’s iconic brand that once graced Liverpool’s shirts from 1988 to 1992—bringing a beloved name back into the spotlig
Waterline Seeks Investment to Fuel Growth Amid Economic Headwinds
Waterline, the UK’s leading supplier of kitchen furniture and appliances to independent retailers, has announced plans to seek external investment to support its future growth.
Over the past year, Waterline has launched several strategic expansions:
– Entered the contracts and electrical retail markets
– Developed proprietary OEM product ranges
– Onboarded industry specialists to drive innovation
These efforts mark a shift toward building a more resilient, forward-looking business. Updates to follow as the investment process unfolds.
IFA 2025: Where Smart Living Meets Sustainable Innovation
Every year, IFA Berlin sets the stage for the future of home appliances—and 2025 was no exception. The show kicked off with a burst of creativity and innovation, spotlighting how manufacturers are pushing boundaries to redefine Smart Living in Smart Sustainable Homes.
🌍 A Showcase of Visionary Brands
During the IFA 2025 media days, industry leaders like Miele, BOSCH (BSH Home Appliances Group), and Electrolux Group unveiled cutting-edge solutions that reflect Europe’s unwavering commitment to both consumer wellbeing and planetary health. Their presentations were more than product launches—they were statements of purpose.
♻️ Sustainability Meets Sophistication
From decarbonisation strategies to energy-saving breakthroughs, manufacturers are investing heavily in technologies that prioritize sustainability without compromising performance. Today’s appliances are designed to deliver:
– Top-tier energy efficiency
– Exceptional safety and comfort
– Impeccable quality and reliability
🤖 AI-Powered Living: Smarter, Simpler, Better
Artificial Intelligence is no longer a futuristic concept—it’s a household reality. At IFA 2025, we saw how AI is transforming everyday routines with:
– Automatic programs that deliver perfect results with minimal effort
– Personalized experiences that adapt to user habits and preferences
– Quiet innovation that enhances lifestyle while maintaining a peaceful home environment
🏡 Compact, Flexible, and Multifunctional
Modern households demand versatility. The latest appliances offer compact, space-saving designs packed with multifunctional features that help consumers:
– Save energy and resources
– Reduce utility costs
– Maximize convenience without sacrificing style
✨ The Future Is Now
IFA 2025 proved that the home appliance industry isn’t just keeping up—it’s leading the way. With a fusion of smart tech, sustainable design, and user-centric innovation, manufacturers are shaping homes that are healthier, more efficient, and beautifully intelligent.
Stay tuned as we continue to explore the trends and technologies transforming the heart of the home.
Miele Unveils Modular Outdoor Kitchen at IFA Berlin 2025
IFA Berlin 2025 has once again delivered a wave of innovation, and one standout reveal came from Miele: the brand’s first-ever outdoor kitchen, designed to bring premium performance and sleek modularity to open-air cooking.
Dubbed Dreams, the system is more than just a grill—it’s a fully customizable outdoor culinary setup. With modules that cover everything from grilling and cooking to cooling and storage, Miele’s outdoor kitchen is built to adapt to any space. Whether you’re working with a compact city balcony or a sprawling garden terrace, the layout can be tailored to fit your lifestyle.
🔧 Key Highlights:
– Fire Pro gas grill for high-performance outdoor cooking
– Outdoor fridge—a first for Miele—designed to keep ingredients fresh in any climate
– Modular units that combine seamlessly for personalized configurations
This launch marks Miele’s entry into a new product category, and it’s clearly aimed at design-conscious consumers who want to extend their kitchen experience beyond the walls of their home.
Visitors at IFA can explore the setup in person, and Miele promises more details in the coming weeks. If outdoor entertaining is on your wishlist, this might be the inspiration you’ve been waiting for.
Klass is coming to IFA
Discover the future of kitchen innovation — smart, stylish, and built for tomorrow.
📍 Hall 9 | Stand 141
🗓 5–9 September
BSH Home Appliances Group and ECOVACS Group enter into strategic partnership in the field of robotic vacuum cleaners
The partnership with ECOVACS is an important step for us in expanding our range of cleaning robots,” says Hendrik Kretzer, EVP Division Consumer Products of BSH Home Appliances Group. He adds: “We are convinced that the combination of our many years of experience in developing high-quality home appliances, our understanding of consumer needs, our technology and marketing expertise in the field of kitchen and built-in appliances, and ECOVACS’ innovative strength and technological expertise in robotics will create real added value for consumers. We are very much looking forward to working together and shaping the future of floor cleaning robots.”
David Qian Cheng, CEO of ECOVACS ROBOTICS, added: “ECOVACS’ mission is: Robotics for All. We are delighted to partner with BSH to bring ECOVACS’ robotics and technologies into the kitchen, creating a pioneering new category for the service robotics industry. This strong alliance is built on our shared understanding of consumer needs and commitment to high-quality products. These are two strong brands coming together who are leaders in their respective fields. ECOVACS remains dedicated to driving pioneering innovation across multi-category service robotics to better serve consumers worldwide.”
The first product to emerge from this partnership is the world’s first built-in vacuum and mopping robot from the Bosch home appliance brand, co-developed with and powered by ECOVACS robotics technologies. It is unveiled at the IFA trade fair and will be available in stores in Europe from spring 2026. It is the first system of its kind to be fully integrated into kitchen furniture. The full-service station is connected directly to the fresh water, wastewater and electricity connections and cleans both the robot and itself. From charging the robot to cleaning the service station, all processes take place invisibly behind the kitchen front. All the necessary modules fit into the sink cabinet, leaving enough space to accommodate standard waste disposal systems.
Wilfa AS Prostick
Launching most advanced hand blender ever! 🤩 Prostick is not just any hand blender, it is the result of three years of development in close collaboration with the Norwegian National Cooking Team. Developed in Norway with a focus on power, control and precision, to give the home chef the same possibilities that the pros demand. From slow, precise blending to powerful performance – Prostick delivers on all levels. A hand blender that makes a difference 👇
Power you feel and precision you know – meet our Prostick hand blender
IFA 2025
IFA Berlin 2025 Opening Press Conference launched strong messages building on continuity and looking boldly into the future. The show has the powerful ambition to help all of us to “Imagine the future and shape it together”. Leif Lindner and Sara Warneke raised the curtain in anticipation of the exciting days.
IFA Berlin has always been about:
🔹 Innovation, transformation and people
🔸 Connecting people, ideas, and solutions
🔹 Bringing innovation to life and inspiring for a better life
🔸 Exploring what is in the future for all of us
🔹 Creating experiences beyond product presentations
➡️ This year’s focus on Artificial Intelligence (AI) is striking. AI is embedded everywhere, in all the products and solutions showcased at IFA Berlin.
Gaggia Milano G 700
The new Gaggia Milano G 700 is built for high-demand venues — from cafés to hotels and restaurants — delivering up to 300 cups a day with consistency and style. Its advanced Z4000 brewing system and high-efficiency pump ensure a rich, full-bodied aroma, while EvoMilk technology creates smooth hot or cold milk foam. Thanks to the Dual Milk system, it can also support plant-based options.
Tineco IFA2025
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