Electrolux AEG brands have become the first in the industry to earn the new Woolmark Wool Care Green

The latest range of tumble dryers from our Electrolux and AEG brands have become the first in the industry to earn the new Woolmark Wool Care Green certification from global wool care experts The Woolmark Company. The new certification ensures the highest care for wool together with lower energy consumption.

Woolmark already certified Electrolux and AEG products for wool washing and wool drying cycles for hand washable and machine washable wool garments, and now certain tumble dryer models in our new ranges in Europe and upcoming ranges in Asia Pacific (spring 2025) have taken the top Wool Care Green honors.

Asko to launch new laundry appliance in 2025

Asko used the recent IFA show to offer a preview of its laundry care appliances, which offer a host of new features designed to streamline users’ routines.

Users can pair their appliances to the ConnectLife app, which allows them to see an overview of used energy, detergent and water. The app also gives users Eco stats, and provides tips on how to save energy and resources.

Asko says it plans to launch the new range in 2025

Whirlpool Smart Front Load Laundry Pair

The new Whirlpool® Smart Front Load Laundry Pair is a great example of innovation and upgrades born out of direct consumer feedback,” said Morgan LaLonde, Whirlpool Laundry Brand Manager. “We know laundry can feel like a never-ending task, and the last thing busy families want is to rewash a load because it sat for too long or took extra steps to get the clean results they expect. We developed a system that not only lets consumers close the washer door and help keep the machine fresh, but helps ensure clothes stay fresh and cared for as well.”Steam Capabilities: Steam-enhanced cycles and options help prevent wrinkles, refresh clothes and reduce static. So your clothes come out looking their best.
Steam Refresh Cycle: Release wrinkles using the Steam Refresh Cycle to get clothes ready to wear without rewashing.
AI Intelligent Dry: Uses three sensors to detect moisture and temperature to automatically adjust dry time.Achieve the ultimate time-saving duo by pairing the 25 minute Quick Wash cycle on the washer with a 30 minute timed dry* to finish laundry in under one hour. The washer and dryer also both come with Smart Capabilities so you can easily start, pause, track progress and receive cycle notifications right from your smartphone with the Whirlpool® App.Colour options include White, Radiant Silver and matte Volcano Black.

new Whirlpool® Smart Front Load Laundry Pair.

Maytag pet pro washing machine

Say hello to the new Maytag Smart Pet Pro Front Load Washer and Dryer! Pesky pet hair is no match for these powerful appliances that are equipped with smart features Conquer pet hair like a pro with the Maytag® Pet Pro System. This system delivers a clean you can see with a washer and dryer built to remove pet hair and tackle loads for years to come

Miele new products

Miele have just unveiled the world’s first washing machine drum without drum ribs, our “InfinityCare Honeycomb drum”, for even gentler fabric care and longer lifetimes for delicate fabrics! 👕 And a new generation of bagged vacuum cleaners called “Guard” sets standards in convenience, hygiene and design, for example with our completely new engineered dustbag concept ComfortFit.More info to follow.

Blomberg’s latest laundry technology, SpinSave, is now available

Following a successful launch at the Euronics UK (CIH Ltd) Showcase 2024, Blomberg’s latest laundry technology, SpinSave, is now available in selected freestanding washing machines.

Designed to enhance the efficiency of your washing routine, SpinSave uses innovative drum movements to dissolve detergent more effectively while optimising heat usage. This achieves up to 35% energy savings* across everyday wash cycles without compromising performance. While the Eco programme remains the most energy-efficient option, Blomberg’s SpinSave technology brings energy savings across the wash cycles consumers use most frequently, including cotton, wool, synthetics, delicates, and outdoor/sports, making it easier to achieve energy savings in the daily laundry routine.

LG Unveils AI-Powered Washer with Advanced Fabric Care

Set to debut at IFA next month, LG Electronics is gearing up to showcase its latest washing machine—a true marvel of technology. The star of the show? The AI Direct Drive 2.0 technology, which promises to revolutionize laundry care.

So, what’s the buzz about AI Direct Drive 2.0? Let’s dive in:

  1. Intelligent Fabric Care: LG’s Smart Washing Machines equipped with AI DD can automatically determine the best settings based on the weight and softness of your fabrics. No more guesswork—just optimal wash cycles tailored to your laundry.
  2. Quiet and Efficient: Unlike traditional washing machines that rely on belts and pulleys, LG’s Direct Drive motor is directly connected to the drum. This design minimizes noise, reduces vibration, and enhances durability. Plus, it’s energy-efficient!
  3. Adaptable to Various Loads: Thanks to deep learning algorithms, the AI DD system adapts to different fabric types and load sizes. Whether you’re washing delicate silks or heavy denim, it’s got you covered.
  4. Detects Load Details: When you start a cycle, sensors detect the weight and fabric type of the load. The AI algorithm then selects the perfect combination of drum movements, water levels, and washing time for optimal cleaning performance while being gentle on your clothes.

In a nutshell, LG’s AI Direct Drive 2.0 aims to reduce fabric damage by 10%, ensuring your favorite outfits last longer. Laundry day just got smarter!

New Electrolux Group study shows short wash and low temperature key to reducing environmental footprint of clothes

Extending clothing life presents the single largest opportunity to reduce the carbon, water and waste footprints of clothes. Published recently by Electrolux The Truth About Laundry Report are the findings of our seven-year, science-led research program focused on extended clothing life which shows that choosing lower temperatures and shorter cycles can length the lifespan of clothes by more than 50%.

For example, a cotton T-shirt washed at 30°C for 59 minutes will last over 50% longer than if it’s washed on a regular 40°C cycle which can last up to 120 minutes, if not longer.

To read all about this and to download The Truth About Laundry, Love Clothes For Longer Edition, read here:

https://www.electroluxgroup.com/en/new-electrolux-group-study-shows-short-wash-and-low-temperature-key-to-reducing-environmental-footprint-of-clothes-42380/

Haier has launched the connected X Series 11 Washing Machine and Tumble Dryer,

The new Haier X Series 11, featuring washing machines & tumble dryers with Ultra Fresh Air and Ultra Reverse Drum technology.

Has now been launched throughout Europe

♻️ A-40% Energy Rating: X Series 11 Washing Machine is the most sustainable and efficient machine ever, saving you over 40% on energy per year.

⚡️Remarkable Energy Efficiency: Thanks to the Twin Turbo Motor, X Series 11 Tumble Dryer delivers exceptional performance using 35% less energy than a standard 9kg A++ model. Connected to your needs: The hOn App allows you to personalise your washing cycles to suit you. Constantly updated, it provides best-in-class features

Electrolux launches smart laundry rang

Electrolux brand is launching its smartest range of laundry appliances in Europe.

Features include:

▪  The new SmartSelect function available on selected washing machines, washer dryers and tumble dryers which adjusts the washing/drying cycle and temperature based on needs, saving time and energy.
 
▪  The new SmartSave function in the 900 series tumble dryers gives consumers the choice between faster drying time or lower energy consumption.

▪  Low wash temperatures and short cycles are also in demand. Consumers can now run a 30 degree cycle, UltraQuick, in 39 minutes in selected washing machines in the 900 series.

“In 2020, textile consumption in Europe had on average the fourth highest impact on the environment,” comments sarah schaefer, Vice President Sustainability for Europe and APMEA at Electrolux Group. “Extending clothing life by just nine months delivers significant benefits but we want to help consumers go further. We have a goal to double the lifetime of clothes and our new range of smart and effortless appliances is a positive step towards that.”