Gifam, the French Association of home appliances manufacturers, reported the 2021 results of the market, according to the data recorded by GfK Market Intelligence. The sectore closed 2021 with a revenue of 9.9 billion euro and a value growth of +7.6%. Appliances have benefited from the refocusing of French consumers on their homes encouraging them to improve their equipment.

«The household appliance sector was once again at the rendezvous in 2021, with exceptional growth. It has confirmed its special place in the hearts of the French, symbolizing comfort and life quality – commented Véronique Denise, president of Gifam -. Throughout the year, we have seen the emerging trends of the health crisis of 2020, increase and become the new normal. The French have found refuge in their homes by creating real cocoons.»

With 16.6 million devices sold and 6 billion euro in revenue, large household appliances recorded a growth of +10.8% in value and +4.6% in volume. The market records a third year increase after +2.4% between 2019 and 2020. Cooking (33% of the market in value) is the most growing category (+13.2%), followed by Washing (38% of the market in value) that also had an excellent year (+10.3%) driven by good tumble dryer results (+14.9%). As regard the refrigeration market (24% of the market in value), it continues to grow (+8.7%) after a 2020 already very positive (+5.0%).

Also the small domestic appliances continue to attract the French: 57.3 million devices sold in 2021 for a turnover of 3.9 billion euro, according to data from GfK Market Intelligence. Small household appliances, which have been growing year on year for the past five years, posted an increase of +2.9% in value and +0.9% in volume

Samsung Electronics has announced the launch of its new 4, 5, 6 and 7 series cooking appliances, including multiple ovens which come with various steam features that promote healthy eating. 

Steaming food
Full Steam surrounds food such as vegetables or fresh fish with a vapour of hot steam, so they are cooked optimally and retain their natural flavour and vitamins; Add Steam fills the oven with steam, leaving food tender inside and crispy outside; Natural Steam gives succulent and crispy baking results without the need of specialist drawers or other equipment

Air Frying food
The Air Fry mode cooks food using a little oil and without a deep fryer, eliminating excess fat whilst keeping things succulent inside and crispy outside. One can simply place food on the tray with just a touch of oil and select the Air Fry mode.

Air Sous Vide
This technique provides even more tender and tasty cooking by accurately sensing the temperature and keeping it even over a long period. This means everything is cooked thoroughly, wherever it is placed in the oven, and tastes deliciously tender and succulent

Both oven series are also equipped with “SmartThings” Cooking which enables a grocery shopping experience and generates a weekly meal plan with personalised recipes with easy-to-follow instructions that suit the user’s dietary requirements, such as vegan, vegetarian or gluten-free. Although they don’t have to have any smart appliances to use the app, any SmartThings-connected refrigerators (such as Family Hub), ranges or ovens will sync up with it for even easier food management.

Dan Harvie, Vice President, Head of Home Appliances, Samsung Electronics, said: “A healthy diet is essential for good health and nutrition, which is why Samsung continues to innovate and provide features to encourage people to cook more healthily.

“Samsung has announced a new range of ovens and cooking appliances offering leading nutritional cooking benefits, including air frying and various settings for steam cooking even including Sous Vide all within one appliance. 

“Plus, with SmartThings Cooking, you can get personalised recipes and a weekly meal plan that promote healthy eating, ensuring you always stay on track. Many of the new ovens also perfectly steam vegetables and fish, so food is cooked optimally and retains its natural flavour and vitamins.” 

In addition, Samsung has announced the launch of new hobs and hoods following the highly anticipated relaunch of Samsung’s ‘Kitchen Circle’, a focused programme giving support, education and rewards to dedicated Samsung Kitchen Specialists who believe in the brand’s vision. 

Kitchen Circle offers support through a specialised technical team, as well as access to a full suite of online marketing and training materials and in-store video assets.