BSH Home Appliances Group, one of the world’s leading home appliances companies announced the launch of its new range of refrigerators – Bosch Max Flex. Developed to suit the requirements of Indian households, this new range of indigenous refrigerators will address a key requirement of storage flexibility. In line with BSH’s ‘Make in India’ commitment, this refrigerator range is manufactured at the company-owned manufacturing plant in Chennai.
Speaking about the company’s consumer-centric approach and launch of new products, Dr. Carla Kriwet, CEO of BSH Home Appliances Group, says:
“India is an important market for us. I am delighted that we achieved record-breaking results in this growing region. We are deeply invested in building a powerful business in India. India-first products like the Bosch Max Flex showcases our commitment to the country. Consumer centricity is key, so our teams here have built a solid product pipeline, which is sure to enable market share growth across categories. We will continue to focus on product innovation, smart home ecosystems, and greater manufacturing abilities.”
Globally, BSH’s strongest turnover driver in 2021 fiscal year was the Cooling (refrigeration) category with 20.2% growth. In India, turnover for Cooling grew by 55%.
The Bosch Max Flex freezer is India’s 1st flexible refrigerator which comes with a unique third door compartment that can be used as a fridge or freezer depending on the requirement of the user. In tropical countries, the seasonal change tend to alter refrigerator requirements and Bosch Max Flex addresses it well. Made-in-India product that is all set to revolutionize the concept of ‘space’ in refrigerators. The initial market response for this range has been overwhelming and we are confident of a strong consumer demand for this product, this summer.”
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Stop the sale of dangerous electricals on online marketplaces
In the UK, online marketplaces such as Amazon, eBay and Wish are not bound to the same laws as traditional retailers.
This means that fake and other dangerous electrical products are being sold to unknowing customers. Containing sub-standard or counterfeit parts, they present a serious risk of fire or electric shock.
Sign our petition and demand action against the unlawful sale of dangerous electricals
LG Electronics Introduces A New Lineup Of Home Appliances For Indian Consumers In 2022
The new lineup consists of Smart Appliances with AI TechnologyNew range with stylish design & smart features aims to make consumer lives comfortable & convenientLaunches 270+ models across categories Stunningly Stylish Refrigerators – InstaView Door-in-Door™ and Frost Free Refrigerators, AI Direct Drive Washing Machines, Puricare™ Wearable Air Purifier, VIRAAT Air Conditioners, UV+UF Water Purifiers and a new range of Charcoal Microwaves new products have inbuilt features like hygiene fresh in Refrigerator, inbuilt heater in washing machines for allergen care which cater to healthy living. 2022 LG Home Appliances’ latest product range including Insta View Refrigerator, new product categories like Wearable Air Purifier, AI DD Washing Machine and Dual Inverter Air Conditioner are the perfect example of great technology and stylish design. We are confident our consumers will appreciate the better and healthier lifestyle these products will offer. We aim to further strengthen our market leadership with this product portfolio.”
LG has revolutionized the design of the 2022 range of LG Side-by-Side and Frost Free Refrigerators to elevate the user experience and add elegance to the kitchen. With a new flat design and loaded with metallic decorations, the new refrigerators are minimal yet sophisticated.
The new range of Frost Free Refrigerators is equipped with E-micom, users can conveniently control the temperature settings without opening the door, significantly reducing the cold air loss. With the LG ThinQ, users can control key features and access the appliance remotely from anywhere. The latest LG refrigerators also come with Smart Learner powered by AI, which analyses the usage pattern of the refrigerator and optimizes cooling accordingly. With the help of various algorithms, the latest range of LG refrigerators monitors the hourly, daily and weekly data to deliver higher energy efficiency and long-lasting freshness for fruits and vegetables.The new InstaView Side-By-Side Refrigerator now has a 23% Bigger InstaView Window for a wider view of what’s inside. Simply knock twice on the tinted glass and it will illuminate the inside of the refrigerator – letting the users quickly access your favourite foods & beverages. The New Dispenser with UVnanoTM keeps the nozzle of the dispenser clean regularly. It automatically reduces 99.99#% of bacteria from the water nozzle with UV Light so that users can get clean, fresh water every time.
The Frost Free Refrigerators also come equipped with an all-new powerful Hygiene Fresh air filter. As confirmed by TUV Rheinland, this latest technology not just eliminates up to 99.99#% of bacteria but also deodorizes and purifies the air inside.
Further, the new refrigerators are packed with features such as DoorCooling+™ to ensure quicker cooling than a conventional system and prolonged freshness of the stored food items. LG’s exclusive DoorCooling+™ technology significantly reduces the temperature gap between the inner part and the door side of the compartment with dedicated vents at the door side that allows effective cooling of the beverages kept on the door shelves.
LG has launched Air Conditioners Powered by AI Technology. The latest range of air conditioners will come with multiple in-built sensors and a superior varied speed dual rotary compressor giving optimal cooling by automatically analyzing the inputs from the sensors.To provide consumers with a comfortable yet hygienic experience, LG has introduced PuriCare Wearable Air Purifiers, which are equipped with a set of HEPA Filters, Dual Fans, Voice ON, IPX4 technology, and much more. The Wearable Air Purifier is an innovative solution for breathing clean and pure air without any hassles. LG urges consumers to go wearable, go digital and go in style with the seamless and ergonomic design of the LG PuriCare Wearable air purifier. These sustainable Wearable Air Purifiers are the perfect easy-to-use solution for pure and clean air throughout the day.
LG AI Direct Drive Series in Front Load & Top Load Washing Machine is equipped with AI Direct Drive Technology and LG ThinQ which gives better wash performance and makes washing convenient for customers. The AI feature in washing machines can recognize fabric type, weight and chooses optimal wash patterns for better wash performance and fabric care. The Front Load has Direct Drive Motor with 6 Unique motions that enhances the overall wash performance and leads to less vibration and noise along with a bigger Drum capacity for heavy loads like curtains, sofa cover & bed sheets etc.
The New Top Load Washing Machine range uses the best-in-class TurboWash feature with the TurboDrum™ to help save time, energy, and water while protecting their clothes and lowering their carbon footprint. It also comes with an In-Built Heater to reduce the allergens and bacteria from the clothes, improving the overall hygiene
LG Healthy Microwave Oven boast as India’s only Microwave oven with Charcoal Lighting Heater and Healthy Heart™ Autocook Menu which offers a healthier and versatile cooking experience for the customers while retaining natural flavours and nutrition. LG Microwave Oven NeoChefTM series allows powerful & precise control up to (1200W), which ensures faster and more even cooking performance, unlike other Microwave Ovens. LG Microwave Oven comes with 401 Auto Cook Menu feature in the largest range, the DietFry™ feature lets up to 88^^% less usage of oil is a perfect treat for the health-conscious.
LG’s complete Range of Water Purifier are equipped with stainless steel storage tank, and customer also gets an Assured Maintenance Package under which the cleaning of the water purifier is done digitally with a Digital Sterilization Kit. The water purifier comes with an Enhanced water recovery feature, recovering More than 60**% water. Expanding the health and hygiene portfolio, LG recently launched its first UF+UV Water Purifier. LG’s UF+UV Water Purifier comes with a heavy metal removal filter that removes 7 Heavy Metals and Virus Clean + Filter.
LG Matt Black dishwasher is the latest addition to its dishwasher range. Equipped with True Steam ® and Quad Wash feature, the latest model ensures sparkling clean dishes from every angle. Inverter Direct Drive gives quiet, efficient yet reliable performance. Easy RackTM Plus adds convenience by cleaning various kinds of utensils at one go also it is LG ThinQTM enabled.
Haier Japan launches new life-themed scene livestreaming
In March, relying on the online website of local channel B, Haier Japan launched 10 livestreams centering around coffee series, with new-life scenarios, reaching over 10,000 people in real time and achieving a sales target completion rate of over 150%.
Revolving around the new-life scenarios of single people and young families, Haier Japan’s coffee series packages include refrigerator, washing machine, vacuum cleaner, microwave, rice cooker, etc. The appearance is also designed according to young people’s aesthetics and home decoration and can perfectly fit into their life scenarios. To help local young people create a better life, channel B sent a notification about the livestreaming to online website users and also set up a special home page for Haier Japan to display a variety of new-life packages, making it convenient for users to buy the products with one click.
In addition to scenario livestreaming, Haier Japan also implemented a two-week terminal promotion activity in Ikebukuro store of channel B, where scenarios were set up and Haier Japan’s cartoon image “Big White Bear” and online salespeople answered users’ questions. Local entrepreneurs also participated in the activity. According to statistics, in this activity, the sales target completion rate exceeded 132% and Haier Japan’s sales in channel B increased by 207% year-on-year.
The new life-themed online scenario livestreaming and offline terminal promotion activity represent Haier Japan’s efforts to continuously innovate the interaction modes and provide users with solutions for a better life based on their life scenarios.
Haier Japan launches live broadcast of new life-themed scenes
In March, Haier Japan launched ten live broadcasts of the scene through the online website of the local mainstream B channel, focusing on the popular new life scene – the coffee series.
Haier Japanese coffee series packages are launched for the new life scenarios of single aristocrats and young families, including refrigerators, washing machines, vacuum cleaners, microwave ovens, rice cookers, etc. The appearance is also based on the aesthetics and home decoration of young people, and is perfectly integrated into the life scene experience. In order to create a better life with local young people, the B channel sends a live broadcast notification to users of the online website. At the same time, it also set up a special homepage for Haier Japan, displaying various styles of new life packages, which is convenient for users to purchase with one click.In addition to the live broadcast of the scene, Haier Japan simultaneously implemented a 2-week terminal promotion in the Ikebukuro store on the B channel, setting up new life scenes. participate. According to statistics, the sales target completion rate of this event exceeded 132%, and Haier Japan’s sales in the B channel increased by 207%.
Beko CornerIntense Dishwasher
Beko presents some imoportant innovations in the dishwasher sector. The most relevant is the CornerIntense technology® that, instead of a spray arm rotating on a fixed axis, introduces a spray arm rotates on a movable axis. In this way jets of water continually move in more than just one fixed pattern, to completely cover every part of the dishwasher. Thanks to the CornerIntense technology® half the water and two-thirds the energy are used.
CornerIntense® isn’t the only way Beko has improved dishwashing. The company also equipped its machines with the new EverClean™ Filter. This solution automatically rinses the filter with pressurized water to remove food residue and debris, keeping the filter clean up to four times longer. No need to manually clean the filter as often, for continued dishwashing performance.
Moreover, the Beko new DeepWash™ technology brings three water-adjustable jets that deliver increased water pressure to a dedicated wash zone. It easily handles several tall bottles or jars with narrow openings, or a larger item. Extra-dirty, meet extra-powerful.
Finally, the SelfDryTM is an auto door-opening system that unseals and opens the door of the dishwasher after the program has finished, letting ambient air in and drying dishes naturally without the use of additional energy. And thanks to the Beko NSF-certified Sanitize feature, the company machines wash dishes to be a safe and healthy 99.9% bacteria-free.
Monogram
Introducing a new series from Monogram Luxury Appliances brand: #MyMark, an intimate look at professional chefs’ home lives and kitchens. In the three-part series, we join Chef Marcus Samuelsson in his new Monogram kitchen studio to see how inspiration informs his creative execution. Watch it exclusively on Bon Appetit.https://www.bonappetit.com/video/watch/my-mark-with-marcus-samuelsson-part-1?q=Marcus+Samuelsson
Miele clear up Red Dot Awards
No fewer than 7 Miele products are to be awarded the coveted Red Dot Product Design Award this year: The Triflex HX2 Pro rechargeable handstick, the motorised Black Levantar downdraft extractor, the KM 7999 FL induction hob, the SmartLine Hong Kong cooking unit CS 7151/7152 with its gas burners and the Miele Professional washing machines and dryers from the PWM and PDR series. Each year, this sought-after design prize is awarded to products which excel in terms of the quality of their design. This year, around 50 experts sitting on an international jury evaluated more than 6,500 submissions from 60 countries.
Alongside the design quality of the products, the jury’s assessment also included such aspects as functionality, sustainability, and longevity as well as innovativeness and ergonomics. These criteria are met by the new Triflex HX2 Pro. The second generation of this compact allrounder from Miele’s Bielefeld plant brings together the unique flexibility of its predecessor with further increased suction power and improves user convenience. The jury was particularly taken in by the intuitive user interface, well-conceived design details and the mature functionality of the product. Whether regular vacuum cleaner or handstick for difficult-to-access places: Thanks to the patented 3-in-1 design, the PowerUnit, consisting of motor unit, rechargeable battery and the dustbox, can be reconfigured in a flash. If the PowerUnit is fitted at the top, the unit lends itself to vacuuming under furniture or along the ceiling. If fitted close to the floor, the centre of gravity shifts, providing the perfect balance for vacuuming large areas without experiencing fatigue. In this configuration, the Triflex can also stand upright – unsupported – which is practical for short breaks in work when, for example, the phone rings or food has to be removed from the hob. In solo mode, the PowerUnit is ideal for removing crumbs from the breakfast table or cleaning the car. The Triflex HX2 is available in four elegant colours, each combined with subdued colour elements in rosé gold and a crystal grey dustbox
Red Dot’ also went to the Black Levantar downdraft extractor, developed, and built at Miele’s competence plant for ventilation and filtration technology in Arnsberg. Discreetly concealed in the base unit, it only rises above the worktop when cooking is in progress. Thanks to a 17 cm deep fan unit, more space remains in the base unit for drawers. Thanks to Con@ctivity, suction power adapts to work on the hob in three settings and two booster stages. Manual operation involving reaching over the hob is no longer required. New, too, are the convenient controls using WiFi technology and the Miele app. Perfect illumination of the neighbouring hob unit is provided by dimmable three-stage LED lighting
Another award winner was the KM 7999 FL induction hob. The large-scale hob unit offers flexible space for up to 5 pots or pans and is operated via a multi-functional and multi-colour touch display. Centred in the front of the ceramic glass screen, the controls allow power settings, temperatures, and cooking times to be intuitively selected at the touch of a fingertip. Once a pan is placed on a ring, a colour indicator appears in the corresponding position in the touch display. A total of 8 TempControl sensors ensure perfect frying results. These infra-red sensors below the glass screen precisely regulate the temperature between 140°C and 230°C, dispensing with the need to keep adjusting power settings. This means burnt food is a thing of the past. Special-purpose accessories are not required; the pots and pans used simply need to be suitable for induction cooking. It goes without saying that the induction hob is connectivity-enabled via WiFi and can be integrated into the Miele app. To ensure a pleasant room climate at all times, the hob communicates with the tried-and-tested Con@ctivity functionTwo products specifically developed to cater for the cooking preferences and lifestyle in Hong Kong convinced the jury with respect to functional quality and precision craftmanship. The gas modules from the SmartLine series are particularly slim whilst featuring high-power brass burners. The special X-shape trivet design provides the maximum possible surface for large pots and pans, and above all for woks. With their glass ceramic screen, these elegant units can be fitted flush or on-set. The CS 7151 is equipped with a 6 kW wok burner. The CS 7152 features two burners: A max. 1.9 kW standard burner and a max. 3.2 kW high-speed burner – ideal for large woks which require strong heat.
In addition to this, the jury commended two products from Miele’s Professional sector: the high-end Performance Plus Little Giants with their stainless-steel front, offering an intuitive user interface and a design which exudes calmness and clarity.
This applies to over 90 wash programmes grouped into programme packages to serve the needs of specific channels. These includes special-purpose programmes for workwear, domestic-type clothing such as shirts or WetCare programmes, Miele’s aqueous wash system for garments labelled ‘non-washable’. Features also include two programmes for the RKI-compliant disinfection of laundry from retirement homes. The heart and soul of the new machines are new controls which allow programme customisation. Depending on the application, M Touch Pro Plus controls with their full touch colour display for instance can be set to offer a full complement of programmes and parameters or to be incredibly simple – in more than 30 languages. All machines are connectivity-capable. Programme cycles are short and at the same time environmentally friendly. The shortest cycle on Performance Plus washing machines uses a mere 5.9 l of water per kilogramme of laundry and is finished in only 42 minutes. Residual moisture is as low as 44%, saving valuable energy in the subsequent drying stage
BSH, record turnover in 2021
BSH achieved its highest turnover ever for the second consecutive year. In fiscal year 2021, it generated sales of € 15.6 billion, which is a 12% year-over-year increase (net of adjustment for exchange rate effects: 14%).BSH has significantly increased its turnover in all regions during 2021.
BSH remains the undisputed market leader in the European region . Last year its turnover grew by 9%. In particular, it recorded good growth in the main Western European markets, such as Germany, the United Kingdom, France, Spain and Italy, as well as in Northern Europe and Turkey. It increased its turnover in the American region (USA and Canada) by 23%.
It recorded an 18% year-over-year revenue increase in Asia Pacific / Africa . D 17% yoy in the Chinese market, the largest in the region. BSH remains the leading non-Chinese home appliance manufacturer in China.
The strongest revenue driver in fiscal year 2021 was the Refrigeration product category , which recorded year-over-year growth of 20%, followed by the Cooking product category (ovens + 14%, hobs and ventilation + 13% ). Small appliances , such as automatic coffee machines, food processors and vacuum cleaners, were also positive , growing by 9%.
BSH’s customer service , which has won numerous awards, also increased its revenue by 4% year-over-year. The approximately 15,000 employees and their service partners continued to support consumers in approximately 50 countries without interruption in the second year of the coronavirus pandemic.
More employees in BSH production
BSH employed 62,400 people worldwide at the end of 2021, about 4% more than the previous year. This increase is due, in particular, to new hires in production in response to the increase in demand.
AEG appliances gain hygiene certification from Swissatest
AEG has gained certification for selected programmes across several of its appliances from leading test competence centre, Swissatest Testmaterialien AG.
The certification from Swissatest means consumers can have confidence that these programmes show an outstanding efficiency to remove bacteria and viruses. This certification applies to the following cycles on a number of AEG products including washing machines, tumble dryers and dishwashers, all of which will show the Swissatest logo:
For washing machines/washer dryers: The Anti Allergy/Anti Allergy Vapour programme removes more than 99.99% of bacteria and viruses including Staphylococcus aureus, Enterococcus faecium;
For tumble-dryers: The Hygiene/Duvet cycle removes more than 99.9% of bacteria and viruses including Candida albicans and Escherichia coli; and
For dishwashers: The ExtraHygiene function removes more than 99.9999% of bacteria and viruses including Micrococcus luteus and MS2 bacteriophage.
Luke Harding, general manager at Electrolux, said: “We know there are a great number of people who are concerned about bacteria and virus spread, particularly in light of the past 18 months.
“We are therefore delighted to be able to offer certified programmes which can remove up to 99.9999% of certain bacteria and viruses. This collaboration with Swissatest supports our company goal of helping to shape living for the better. It should also hopefully give some peace of mind to our consumers.”
recent research undertaken by AEG, tackling germs was very much front of mind with consumers. The research found that one in five of all Europeans polled had increased the number of times they were doing the laundry due to COVID-19 – 14% of all Europeans cited ‘getting rid of germs’ as the main reason for washing clothes.
Iain Wareham, Electrolux’s head of product line care, said: “This is an incredibly important piece of work with absolute relevance in the times we are now living in. In order to achieve it, we involved people across the business including from R&D, product, marketing, fabric care and dish care.
“We are proud to have met the challenging test requirements set by Swissatest and delighted to be able to share the news with consumers.”
Christian Portmann, chief executive of Swissatest, said: “While it is not uncommon for programmes to target the removal of bacteria, the high performance against virus removal within AEG products is remarkable.
“This is the very first time, that we, as a scientific test institute and test material producer, are able to share our comprehensive view on washing processes with the end user, taking cleaning performance, sustainability and hygiene aspects into account
Arcelik- Arctic sets up regional spare parts warehouse in Romania
Romanian home appliances producer Arctic, part of the Arçelik group, announced the opening of a regional spare parts hub in Arges County that will supply 23 countries as part of the development strategy of the Turkish group in Romania and the region. Thus, Romania will play a key role as a logistics centre for the entire European continent.
Located in Căteasca, Argeș County, near the Pitești-Bucharest highway, the new warehouse has an area of 10,000 square meters and a storage capacity of 11,500 cubic meters. It became fully operational at the end of March and includes offices and functional areas for new employees.
In the first phase, the hub will serve 15 countries in the European Union and 8 outside the Union. The network will expand to include other European countries.
“Romania has a strategic role at the intersection of three major markets, which makes it ideal both as a production hub and an important centre for coordinating logistics activities. At the same time, the opening of this warehouse is in line with our sustainability strategy, which focuses on reliable products with a high degree of repairability and a reduction in carbon footprint,” said Murat Büyükerk, Arctic Chief Executive Officer.
Murat Büyükerk, Arctic CEO: Romania is an excellent place to live and do business
The centre will provide spare parts for all products sold by Arctic and Arçelik, mainly for the categories of refrigerators, washing machines, dishwashers and air conditioners. The parts come from the two Arctic factories in Romania, Găești and Ulmi, and the five Arçelik factories in Turkey and China.
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