Hisense UK is strengthening its position in the UK major domestic appliance market through a new partnership with home improvement giant B&Q, introducing dedicated Hisense product displays across the retailer’s estate.

B&Q first listed Hisense appliances online in late 2025, but this latest phase marks the brand’s move into physical retail. By the end of 2026, Hisense appliances will be available in 64 B&Q stores, giving shoppers hands-on access to the brand’s latest refrigeration, dishwashing, cooking, and laundry innovations.

The new branded displays have been designed to guide customers intuitively through Hisense’s MDA line-up, highlighting key technologies and value propositions at the point of decision. To support the rollout, Hisense has delivered comprehensive product training for B&Q’s design teams, combining webinars with in‑person sessions to ensure staff can confidently match customers with the right appliance for their needs.

For Hisense, the partnership represents a significant milestone in expanding its UK retail presence and bringing its class-leading appliances to a wider audience.