AO World has reported its strongest financial performance to date for the year ending 31 March 2026, with adjusted pre‑tax profits up 16.1% to £50.5m. Group revenue climbed 11.4% to £1.267bn, driven by continued market share gains and the first full‑year contribution from the musicMagpie acquisition.

Founder and chief executive John Roberts confirmed a £20m capital return programme, split evenly between a £10m special dividend and a £10m share buyback, reflecting the group’s strengthened balance sheet and confidence in future growth.

AO’s core B2C electricals retail division delivered 9.5% growth to £911m, underlining the brand’s resilience in a competitive market. The group also passed a global milestone, becoming the first retailer to surpass one million Trustpilot reviews, reinforcing its position as one of the UK’s most trusted online electricals specialists.

Looking ahead, AO expects FY27 performance to land in line with market expectations, supported by the rollout of its new Switch24 subscription model and the expansion of the AO Mobile membership platform.