Category Archives: SDA

SMEG launch new blender

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Introducing the new SMEG BLC02 high performance blender.
SMEG most advanced blender takes food preparation to professional levels for longer-lasting smoothies, frozen desserts, nut butters and milks. The blender comes with a vacuum pump to prevent oxidation and preserve the nutritional quality of your creations. With increasingly vibrant colours, enhanced flavours and smoother textures too.

The 9-speed, 1400-watt blender operates at a max RPM of 2200 to cope with any recipe and all ingredients. A special Pulse function can also precisely control the duration and frequency of your blending.

Featuring five dedicated programs for superior results, the beautifully designed BLC02 can combine different consistencies and textures with the convenience of an automatic cleaning function after each use.
The high-performance blender also features a durable Tritan Renew jug, made from 50% certified recycled content.

Severin change at the top

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SEVERIN, the internationally known German quality brand for electrical household appliances with a history of more than 130 years, is starting the year 2024 with new momentum and a clear goal to initiate the next phase of growth. Dr. Joyce Gesing and Gerhard Sturm, who are new to the company, will lead the company as co-CEOs from January 2, 2024. Gerhard Sturm is also appointed spokesman for the management. With Gerhard Sturm as Co-CEO, SEVERIN has gained an international sales and marketing expert with many years of experience in the world’s leading brand companies L’Oréal, Sony and Grohe.From January 2, 2024, Gerhard Sturm will be appointed Co-CEO and Managing Director of the international quality brand for household appliances SEVERIN, based in Sundern, Germany.

The previous sole managing director Dr. Despite a difficult market environment, Joyce Gesing has created the conditions for a new phase of growth and profitability over the last two years. In order to build on this development and strengthen it sustainably, Dr. Gesing and Mr. Sturm will divide the management tasks as co-CEOs from January 2, 2024 as followsGerhard Sturm is responsible for sales, marketing, product development, quality and customer service, with the mandate to further strengthen the SEVERIN brand and product portfolio and to further expand the company’s international presence. In addition, Mr. Sturm takes on the role of spokesman for the management.

Dr. Joyce Gesing is responsible for global purchasing, supply chain and logistics as well as IT, finance, human resources and transformation with the aim of further accelerating the structural alignment of the organization, processes and systems towards global growth and operational excellence.

The appointment of Gerhard Sturm as Co-CEO marks another milestone in the development of SEVERIN. The personnel is the next logical step to further strengthen SEVERIN as an internationally recognized consumer brand.

Hamilton Beach

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Hamilton Beach, has announced a change in its business strategy i. The plan involves a shift from selling identical products to those sold in the US in China. Instead, the company plans to develop customised products adapted to the Chinese market, produce them locally and sell them in the future. A spokesperson for Hamilton Beach’s Chinese marketing department said they will use a Chinese team and suppliers to develop new products to meet the needs of local customers. Household appliances must be awarded a CCC certificate so that the products can be exported to China or manufactured locally.Although Hamilton Beach’s sales figures in China still lag behind those in America, the company is optimistic about winning Chinese customers with its new strategy. The home appliance manufacturer sees China as an important market with great potential. “The US market is the present, while China will be the future,” said a company spokesperson.

Groupe SEB Results

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Groupe SEB maintains its momentum for a return to historical profitability levels. Consumer business delivered solid organic growth in sales, on par with that of the second quarter, driven by innovation initiatives across all our regions. The Professional business posts very good results thanks to record sales in coffee. The Group enjoyed a number of commercial successes in 2023 with, in particular, the roll-out of major contracts, as well as a solid core business. Hence, they confirm the Group objectives for the full year, respectively mid-single digit organic revenue growth and an increase in Operating Result from Activity of at least 10%.” Stanislas de Gramont , Chief Executive Officer of Groupe

Clatronic ice cream/yoghurt maker ICM 3799 white

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Clatronic are you launch a new ice cream/yoghurt maker

2-in-1 ice cream and yoghurt maker: With this practical ice cream maker you can not only conjure up delicious ice cream, but also refreshing (frozen) yoghurt – all with just one machine
Enjoy quickly in 20-25 minutes: With the Clatronic self-cooling ice cream maker, you no longer have to wait hours for delicious ice cream or yoghurt. After just a short time, your fresh ingredients will be transformed into icy delicacies and ready to be enjoyed
Professional compressor for effortless cooling: No more worrying about complicated freezing or cumbersome cooling. The Ice Maker’s built-in professional compressor ensures that your ice cream and yogurt are perfectly chilled without you having to do anything

Ufesa @IFA 2023

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Ufesa presents its new products at IFA, The company shares the spotlight with Zelmer, another of the group’s brands,
B&B Trends has chosen IFA 2023 to give visibility to its most recent additions, among which are the super-automatic coffee makers and air fryers from Ufesa, as well as the vacuum cleaners, kettles and meat grinders from Zelmer.

At this fair, the firm presents one of the most successful product categories, air fryers. At Ufesa they continue working to facilitate and promote a healthy lifestyle, and they already have more than twenty references of different capacities, powers, features, colours, designs and finishes.

One of its latest additions is the Eagle fryer, which is distinguished by allowing constant control of the cooking process through its bucket with window and interior light, as well as by its large capacity of 6.5 l and 1,700 W of power. Digital touch time and temperature control, along with a timer of up to 60 minutes and an adjustable temperature of up to 200°C, provide precise control for every dish.

Within this same range, Elektra White is also present , with a 5 l capacity and with 8 preset programs and digital touch control. It has a design with a cool touch body and handle as well as a non-slip base which allows you to cook and handle the fryer safely.

On the occasion of its 60th anniversary, the company has launched the Sensazione super-automatic coffee machine that promises to take the coffee experience to a higher level. It is a product 100% made in Spain, which stands out for the Safe and Grind stainless steel grinder, its 5 adjustment positions and the tank for lovers of ground coffee. It has cutting-edge technology such as Friendly Clean that simplifies cleaning and maintenance. Thanks to One Touch, you can select the type of coffee, quantity and choose 3 intensity levels according to the consumer’s preferences.

Haier launch SDA

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Haier has already established itself as a fast-growing major domestic appliances brand, but now it has its sights set on a different sector – small kitchen appliances.There were seven new products announced in total including a tabletop blender, a hand blender, a mini food processor, an air fryer, kettle, toaster and a multi functional hot drink maker.Haier’s two-slot toaster, deep enough to toast baguettes and with an extra-high lift for smaller items. Most ingenious though is that this toaster comes with its very own lid to protect the top and insides of the toaster from dust and debris around your home. It’s a small addition that not only keeps the toaster clean but makes it look much smarter and neater on the countertop