Located at Ecully, in the Rhône region (69), at the Groupe SEB world headquarters, the new global innovation center has just been opened. It comprises six centers of excellence, a multidisciplinary hub and an innovation strategy team.
The new facility is dedicated to the creation of disruptive innovation concepts and collaborates with Business Units to develop product offerings for all of the Group’s brands.
Committed to minimizing the environmental impact of its products throughout their life cycle, Groupe SEB has created its “ECOdesign” label, enabling consumers to quickly identify the most high-performance products in terms of eco-design. The label has been certified by an independent third party with ISO14020 and ISO14021 standards. A packaging charter has also been created to identify products that meet the eco-design criteria within Groupe SEB brands. To be included among the most eco-friendly products, the company’s appliances must comply to five eco-design criteria: materials with a lower environmental impact, more energy efficiency, products designed to last and be repaired, increasingly recyclable products, packaging with a lower environmental impact.
«The creation of this label embodies Groupe SEB’s long-standing commitment to eco-design said Diane Folletet, Sustainable Innovation Product Director at Groupe SEB -. With this certified label, we inform consumers about products with a lower environmental impact, without any loss in their performance or the services provided in everyday life. The ECOdesign label allows us to cover the entire product spectrum of the Group’s brands, from small domestic appliances to cookware, and to gain a global vision of our products’ environmental impact».
Among the new low impact products, this autumn, Groupe SEB is launching a complete range of Moulinex-Tefal food preparation appliances in Europe, entirely manufactured in Lourdes, one of the 11 Groupe SEB factories in France. The products have a fresh and intuitive design and are made of up to 65% recycled plastic. «Recycled plastic is an essential part of the circular economy – the company explains – and can also reduce the CO2 impact by up to 70% compared to new plastic. The products are also up to 95% recyclable. To take the concept even further, the packaging is made from recycled cardboard and the printing is done with plant-based inks. The paper leaflets have been replaced by “picto” leaflets printed inside the packaging, while the plastic bags and polystyrene have been phased out»
The heavy weight of the small household appliance launched a repair workshop with an insertion organization.
Porte de la Chapelle in Paris, the leader of small household appliances SEB has just inaugurated a place of a new kind, called RepareSeb. Open to the public, this 900 m 2 “workshop-boutique” is dedicated to repairing and reconditioning products, with a view to reselling or renting them (fondue or raclette set, heating robot, etc.). Launched in early 2021 with Groupe Ares – the leading player in integration through economic activity in Île-de-France – the site employs around ten people trained in the profession of repairer with a view to accessing stable employment after fifteen months.
The objective is to reach around thirty employees in professional integration each year. “RepareSeb is at the crossroads of the solidarity economy (with the resale of second-hand products), the social economy (by allowing professional reintegration) and the economy, because we want this social joint venture to be profitable ” , explains Thierry de La Tour d’Artaise, CEO of SEB. In France, SEB can count on 200 repairers, independents who have their own shop.Not enough. “There is a lack of repairers, admits the manager. Boulanger and Darty are interested in managing the second life of the products, with RepareSeb. ” SEB has invested less than 1 million euros in the project, where its own technicians work. The city of Paris has contributed 350,000 euros and the region for 121,000 euros. “The repair economy must be embodied in places serving Parisians ,” supports Florentin Letissier, city deputy, in charge of the circular economy. This is why the city got involved in the project. ” If this first test is successful, other RepareSebs should open in France
Groupe SEB announces an investment of more than 150 million euros in France this year.
With 11 industrial sites in the country, Groupe SEB is very committed to producing in France and invests an average of 60 million euros each year.
In addition to the investment mentioned above, Groupe SEB has this year two major projects:
On the Group’s world headquarters based in Ecully near Lyon, a new Research Center will open very soon and between 150 and 200 researchers will be working at a worldwide level. This 12 million euros investment will allow further Groupe SEB’s development with the creation of a Global Innovation Center for the Small Household Appliances business. The objective is to bring together, on the same site, the players in the Innovation process, enabling the Group to accelerate the development and the launch of its new products. In 2019, the expansion of the area by an additional 2,500 m2 has begun, 40% of which will be used for labs. The purpose of all these investments is, in particular, to study consumer behavior and needs in order to derive strong concepts for new products.
In Hauts-de-France, Groupe SEB has committed around 80 million euros to build a logistics platform at the Alouette business park in Bully-les-Mines. Covering an area of more than 26 hectares, the site will host the future distribution center of more than 100,000m² for European markets. The platform should be operational in the first half of 2023.
Ultimate Products has signed a license brand endorsement with WW – formerly Weight Watchers – for its kitchenware brand, Progress.
The endorsement will see Progress and WW collaborate to develop and promote “value-for-money products” that can help to prepare and cook nutritious and healthy foods.
A range of “Progress by WW” products will be launched across the Small Domestic Appliances and Cookware categories.
These will include air fryers, health grills, soup makers, nut milk makers, slow cookers, blenders, food processors, food steamers, chopping boards, knives, utensils, and kitchen gadgets.
“Progress by WW” products will be sold through Ultimate Products’ channels of retailers, supermarkets, online platforms and discounters, and will also be available to WW members through the WW website.
Brad Pitt stars in De’Longhi’s first international campaign
De’Longhi launches its first international campaign directed by Damien Chazelle and starring Brad Pitt.
“De’Longhi has had extraordinary growth in recent years and the production of coffee machines for home use has played a key role in this growth,” commented CEO Massimo Garavaglia. “We believe that Brad Pitt is the Perfetto ambassador to speak to the world about De’Longhi, reflecting some traits of the De’Longhi spirit: bold and international, yet sophisticated and elegant at the same time.”
Thanks to this campaign, the viewer can enter a “day in the life of Brad Pitt.” From buying your coffee bean mix in the morning to riding around Los Angeles on your motorcycle and stopping at a gas station, these scenes depict a moment we all look forward to: getting home and finally relaxing with a delicious espresso or cappuccino, a moment A perfetto that comes true thanks to the De’Longhi super-automatic coffee machine, as it grinds coffee beans instantly and thanks to its technology transforms it without losing its authenticity into the perfect expression of Italian espresso.
Choosing Brad Pitt for this international campaign involves more than working with a recognized global icon – Pitt is an acclaimed actor and producer, a committed environmental advocate, an art collector, passionate about architecture and design. Above all, it maintains its essence, despite its worldwide fame. A spirit of humility that reflects the De’Longhi brand itself, a company linked to its roots with a typically Italian passion for harmony and elegance that goes beyond simple stereotypes and is accessible to everyone.
“The Making of Ballerina”
A project between anartist and an industrial designer on creativity and inspiration. Maestro Marco Lodola and Dario Grasselli, De’Longhi Design Director,
Discover our new Ballerina collection at https://lnkd.in/dfUj86xK
AGA Rangemaster Ltd has launched the Classic Collection, the brand’s second SDA range since branching out into the category with the Breakfast Collection last The new premium range includes a traditional stove-top style kettle, as well as a two-slice and four-slice toaster. The products are available in Matt Black, Matt Cream and Matt Slate Grey to allow consumers to co-ordinate them with Rangemaster’s most popular range cookers.
The 3kW Classic kettle combines timeless design with ‘quick and quiet’ boil technology. For added convenience, it has a 1.7-litre capacity, sturdy cordless 360° swivel base, boil-dry protection and a non-drip, perfect pour spout. Plus, a removable and washable stainless steel filter ensures it is easy to clean.
The co-ordinating Classic two-slice and four-slice toasters have modes such as ‘Defrost’, which quickly thaws slices of bread straight from the freezer, and ‘Bagel’, that toasts one side while warming the other. In addition, a useful lift-and-look feature and cancel button gives consumers the ability to check midway through a toasting cycle.
Positive results for Groupe SEB, (includes brands Krups, Moulinex, Rowenta, Tefal)
which reported sales of 3,610 million euro, with a growth 23.9% compared with end-June 2020. The increase includes organic growth of 26.3% (768 million euro), a currency effect of -4.3% (-125 million), and a scope effect of +1.8%. Though the increase is to be compared with a first-half 2020 that was heavily impacted by the spread of the pandemic, it also reflects solid growth relative to first-half 2019, with sales up 8.2%. Drivers of the Groupe performance are both the Consumer business and a significant rebound in Professional sales in the second quarter.
The Consumer business recorded an organic growth of 29.6% in the first six months, against weak 2020 comparatives in all regions. After a brisk start to the year (+39.1% LFL), the Group maintained robust sales momentum in the second quarter (+20.6% LFL), still driven by strong demand for small domestic equipment around the world. In this environment, promotional pressure remained moderate, ensuring a firm price-mix. E-commerce continued to be a powerful growth engine, the reopening of stores having come late in numerous countries.
Thierry De La Tour d’Artaise, Chairman and CEO of Groupe SEB
Groupe SEB posted an excellent first half, – conmented Thierry De la Tour D’Artaise, chairman and CEO of Groupe SEB – with performance even outstripping pre-pandemic levels despite unprecedented external tensions in the supply chain relating to raw materials and components, delays and additional freight costs. These performances were driven by buoyant demand for small domestic equipment and continued strong momentum in e-commerce. In a context of a still unstable global health environment, but given the performance of the first half, we now anticipate for full-year 2021 a growth in reported sales exceeding 10%, along with an operating margin of close to 10
The new range features a polka dot stand mixer and a three-in-one blender and follows the brands’ polka dot breakfast collection which was launched in 2019.
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