Turkish Major Domestic Appliance Exports Show Resilient Value Growth in June 2026Turkey’s major domestic appliance (MDA) sector delivered a solid value performance in June 2026, with exports reaching $288 million, up 3% year‑on‑year despite ongoing volume pressures across several categories.📈 Value Up, Volume Down — But Unit Prices Strengthen export volume dipped 1%, yet manufacturers achieved stronger pricing, lifting the average unit value to $4.57/kg — a notable improvement that helped offset softer demand.
This aligns with the industry’s broader 2026 trend: lower volumes but higher value‑per‑unit, driven by premiumisation, energy‑efficient models, and selective price adjustments.🏆 Category Leaders refrigerators & Coolers — $82 million, maintaining their position as Turkey’s top export category.Ovens & Cookers — $74 million, supported by strong European demand for built‑in cooking appliances.These two categories alone accounted for more than 54% of June’s total export value.🌍 Top MarketsThe United Kingdom remains Turkey’s largest white goods export destination, reaching $238 million for January–June 2026.
Germany and Spain continue to hold strong positions, reflecting stable EU demand for mid‑range and premium MDAs.🚀 Fastest‑Growing Market: EgyptEgypt stood out as the fastest‑growing export market in H1 2026, posting a remarkable 57% increase in export value.
This surge reflects both rising household appliance demand and Turkey’s strengthened trade links with North Africa.🧭 Half‑Year Overview: Lower Totals, Higher Value SignalsTurkey’s cumulative MDA exports for H1 2026 reached $1.719 billion, down 8% year‑on‑year.
However, the sector shows clear resilience:Higher unit Price stronger performance in emerging Market continued leadership in refrigeration and cooking Categories manufacturers are increasingly focusing on value‑added production, energy‑efficient models, and export diversification — strategies that appear to be cushioning the impact of softer European demand.