Just launched the Air Flex 6” Portable Oscillating USB Fan in White & Grey!
This is a brand new category for Morphy Richards UK , and we’re just getting started. More cool stuff (literally) on the way soon!
Morphy Richard cool launch
Category Archives: Domestic appliance news,
Samsung Expands Reach for the Bespoke AI Combo Dryer: Smart Living Redefined”
Samsung Electronics is extending its market reach with an expanded retail footprint for the 2025 Bespoke AI Combo laundry dryer.
Following its successful launch last month, the company announced on April 20th a significant increase in sales locations, growing from approximately 500 outlets—including Samsung Dotcom, Samsung Store, and Hi Mart—to a total of 1,000 stores. The expansion incorporates 120 Samsung stores, 110 Homeplus locations, 130 E-Mart outlets, and 78 E-Land venues.
This initiative underscores Samsung’s commitment to maintaining its leadership in the domestic laundry dryer market while establishing the strong association of “AI Home Appliance = Samsung” in consumers’ minds.
The 2025 Bespoke AI Combo features a maximum washing capacity of 25kg and a drying capacity of 18kg for the Korean market, without altering its external dimensions. Enhancements to the heat exchanger enable faster drying, reducing the “speed course” time for a 3kg load by 20 minutes, allowing users to complete washing and drying in just 79 minutes.
Equipped with the advanced “AI Home” display, the dryer offers seamless visibility into the washing and drying process. Additionally, its smarter Bixby integration enhances the overall smart home experience. The product incorporates cutting-edge features such as ‘AI Customization+’ for tailored settings, ‘Auto-Open Door+’ for automatic door opening post-cycle, and ‘AI Detergent Automatic Input’ for precise detergent dispensing based on laundry needs.
Customers can also access the Bespoke AI Combo through the ‘AI Subscription Club.’ This program provides annual inspections, comprehensive maintenance, and free repair services for up to five years when purchased under the AI all-in-one pricing plan.
With the Bespoke AI Combo, Samsung continues to redefine modern living, delivering innovative solutions for a smarter and more connected home
Gazprom shifts gears: From gas exports to home appliances
Gazprom, the Russian gas giant, is planning to produce washing machines and refrigerators at the former Bosch plant near St. Petersburg. This move comes as a response to the decline in gas exports to Europe and the absence of a new contract with China. Production is expected to commence later this year
Bora is building a new factory
Bora has embarked on a new chapter by bringing part of its production operations in-house. To achieve this, the company is constructing an innovative ‘vertical factory’ right next to its headquarters in Niederndorf, Tyrol. The project is slated for completion in the latter half of 2026.
Despite the compact plot size of just 6,000 square meters, the three-story facility will maximize its space, offering a total area of 20,000 square meters. Bora founder and CEO, Willi Bruckbauer, shared that the building’s larch façade has been thoughtfully designed to blend seamlessly into the surrounding landscape and panoramic views, ensuring harmony with its natural environment.
Introducing the Shark TurboBlade
Traditional fans can be noisy, bulky, and limited in reach, often requiring multiple units to cool a space. TurboBlade changes everything, offering greater coverage, customization, and a sleek, modern design with the most powerful bladeless fan at its core.
With no trade-offs or compromises, Shark TurboBlade delivers:
– 360° multi-zone coverage through a blade of air you can pivot, twist, and oscillate to cool every corner
– AirBlanket Mode for horizontal, widespread airflow while you rest and recharge
– Unmatched versatility with 10 speeds and noise levels, plus Sleep Mode and BreezeBoost for customized cooling
SharkNinja is committed to solving consumer problems and delivering best-in-class solutions that combine next-level design and innovation. Shark TurboBlade is just the latest step in that journey.
Elba Italy: Celebrating 75 Years of Excellence in Kitchen Innovation
Elba Italy, a renowned name in kitchen appliances and a true emblem of “Made in Italy,” is celebrating its remarkable 75th anniversary. Since its inception in 1950, the brand has continually evolved while steadfastly preserving the values that have earned it global recognition. This milestone is more than just a celebration of Elba Italy’s success story—it’s a stepping stone to new opportunities, markets, and challenges. With unwavering passion and dedication, Elba Italy continues to inspire excellence on the world stage and build upon its legacy of innovation and quality.The production site, located in the Veneto region, covers an area of over 54,000 m² and employs more than 400 people , maintaining a strong local connection and a production process entirely Made in Italy. Thanks to 47 different production platforms and a supply chain that involves hundreds of certified suppliers, the company guarantees the production of over 300,000 household appliances per year.
Beko reliability campaign
Beko UK their Reliability campaign, spotlighting the outstanding quality and long-term performance of Beko appliances.
Running from April 14 to June 30, this fully integrated campaign spans TV, BVOD, social, eCRM, retail media, and activation—reaching over 35 million UK adults.
At its core, the campaign highlights Beko’s rigorous stress-testing—from 300,000 fridge door openings to 100,000 dishwasher cycles with a 16kg load—demonstrating our commitment to durability and reliability.
📺 Catch us in-store, online, and on primetime TV.
👉 Watch the ad here: beko.co.uk/reliability
Currys boss warns of Chinese ‘dumping’ following Trump tariffs
Currys plc boss Alex Baldock has raised concerns about Chinese products flooding the UK and European markets via platforms such as Amazon, Temu and Shein following higher tariffs imposed by US President Donald Trump.
Brand Creations Group Partners with Beast Health
Brand Creations Group, a leader in multichannel marketing, has proudly become the exclusive UK partner for the innovative US wellness brand, Beast Health®. This exciting collaboration is spearheaded through their direct-to-consumer division, Spree TV Ltd.
Beast Health®, a cutting-edge blender system designed by Colin Sapire—the visionary behind NutriBullet® and a pioneer in personal blending—has captured the hearts of health-conscious individuals since its US debut in 2021.
Now, with exclusive UK distribution and marketing rights, Brand Creations is poised to bring the Beast Health® phenomenon to British audiences. Three premium Beast Health® products, available in a stunning range of colours, have already hit the UK market in March 2025.
Combining sleek, sophisticated design with advanced blending technology, Beast Health® sets a new standard in personal nutrition and hydration, offering a game-changing solution for those looking to elevate their wellness journey.
Miele Guard – a brand-new generation of bagged cylinder vacuum cleaners
Miele Guard – a brand-new generation of bagged cylinder vacuum cleaners, engineered for exceptional cleaning performance, convenience, and long-lasting quality.
There are three models to suit every home:
Guard S1 – Lightweight and compact, without sacrificing performance
Guard M1 – High capacity with powerful performance and versatile cleaning options
Guard L1 – Our top-of-the-range model, featuring WiFi connectivity, automatic floor detection, and a premium fabric edge design*Key features of Miele Guard:
– Models to suit every household (including our renowned Cat & Dog and Allergy variants)
– New stylish designs
– Powerful cleaning performance
– HEPA filtration options for allergy sufferers
– Intuitive controls & ergonomic design
– Rigorous testing for 20 years of reliable use+
– Cutting-edge WiFi integration on the Comfort XL model, allowing you to monitor bag fill levels & filter status via the Miele app
Miele Guard is a vacuum that’s as stylish as it is powerful – with premium finishes, on-trend colourways such as Terra Red, Nordic Blue, Sunset Yellow through to Obsidian Black, Lotus White and Titanium Pearl along with intelligent features to make cleaning effortless.
