Tag Archives: Diego Perrone

Diego Perrone Joins Electrolux Group as Chief Strategy Officer

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Electrolux Group has strengthened its top leadership team with the appointment of Diego Perrone as Chief Strategy Officer, where he will also lead the company’s Business Development division.

Perrone steps into the role previously held by Vincent Rotger, who now heads Electrolux’s Wellbeing and Small Domestic Appliances division. Operating from the group’s Stockholm headquarters, Perrone will oversee global strategic development and guide Electrolux’s M&A strategy, reporting directly to CEO Yannick Fierling.

Perrone brings extensive experience from across the home appliance sector. At Haier Smart Home, he led operations in the UK and Ireland and previously served as European Head of the Cooling Business Unit. His earlier career includes senior roles at Whirlpool EMEA and consultancy work with AT Kearney, giving him a broad strategic and operational background across multiple markets.

His appointment signals Electrolux’s continued focus on long‑term growth, portfolio evolution, and competitive positioning in a rapidly shifting global appliance landscape.

Diego Perrone new cooling product line leader for Haier Europe

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Diego Perrone has been named new cooling product line leader of Haier Europe. He joins Haier Europe’s senior leadership team and will report directly to CEO Yannick Fierling. Diego Perrone will be responsible for all business decisions related to the cooling product line, executing Haier Europe’s long-term strategy focused on zero distance to customer, IoT & ecosystem and premiumness.

He will also manage the product leadership roadmap to reach all market segments and customers, in line with Haier Europe’s vision to be the first consumer choice in smart home solutions. «In his new role – the company explains – Perrone will coordinate the product line teams to provide the best consumer solutions for food management, thanks to efficient preservation technologies, disruptive design and full IoT integration and take the cooling category to leadership in Europe in the coming five years».

«I am extremely excited to join Haier Europe – Perrone commented -, an ambitious company focused on putting technology near to consumers to create the most attractive IoT ecosystems. I will put my knowledge of the industry at the service of the company to support its growth and to contribute to its ambition of becoming the first consumer choice for smart home solutions».

Perrone achieved a master’s degree in Mechanical Engineering at Tor Vergata University of Rome and a Master of Business Administration at the IE Business School of Madrid. He has an extensive expertise in Corporate Strategy & Marketing, acquired by working across multiple industries and markets, such as Kearney and Whirlpool EMEA.