Zorlu Holding, a prominent Turkish conglomerate, is undertaking a significant restructuring effort, including the sale of assets and job cuts, as it grapples with a substantial $4.9 billion debt. Bloomberg reports that the İstanbul-based group will eliminate 2,000 positions, roughly 10% of the workforce at its electronics arm, Vestel Elektronik.
The move comes amidst a sharp decline in Vestel’s financial performance. In the first quarter of 2025, Vestel reported a net loss of 5.08 billion Turkish lira ($157 million),
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Beko UK award
Beko has been awarded the Which? Best Value Appliance Brand of the Year, for the second year running!
This outstanding achievement is a testament to the reliability, performance and exceptional value of Beko appliances, backed by strong results in Which? lab tests.
Beko, our committed to democratising technology – delivering innovative, dependable products that are accessible to all.
UK Retailer takeover
UK Retailer Comet has joined the OnBuy family -a partnership that marks the beginning of a bold new chapter for one of the UK’s most iconic names in home appliances and consumer electronics! With a legacy built on great-value tech and trusted service. Relaunching Comet later in 2025 as a standalone marketplace, powered by OnBuy’s advanced technology and customer-first approach
Miele Little Giant Dryer
Miele Professional launches a new version of the Little Giant Dryer—an even more sustainable solution for your drying needs.
With Miele innovative heat pump technology, our dryers now boast a 99.8% reduction in CO2 emissions, contributing to a greener planet.
What makes this new range even better? It’s made with a natural propane refrigerant, significantly reducing the Global Warming Potential (GWP), and making one step closer to a more sustainable future.

Dualit limited edition
Dualit celebrates 80 years of British manufacturing with Limited Edition Union Jack Toaster

Tough Being Beautiful: Electrolux Redefines Swedish Elegance with Bold New Campaign
Electrolux is unveiling a striking new brand identity, inspired by the core values of Swedish culture—togetherness, practicality, a deep love and respect for nature, and a refined simplicity. At the heart of this transformation is the launch of its latest campaign, Tough Being Beautiful, which embodies these Swedish ideals through the lens of the award-winning SaphirMatt Hob.
Rolling out this month, the campaign will make its mark across multiple platforms, including television, social media, print, digital spaces, retail environments, and e-commerce, reaching audiences in key European markets and Australia.
“Tough Being Beautiful is more than just a campaign—it’s a powerful reflection of our Swedish heritage,” says Nikos Bartzoulianos, Electrolux Group Chief Marketing Officer. “While this campaign centers around the award-winning SaphirMatt Hob, its bold and stylish interpretation of our roots resonates with everyone who has Electrolux in their home. With a fresh, dynamic approach, this initiative not only cuts through in an unexpected way but also sets the stage for an exciting brand journey ahead.”

Xiaomi Mijia Dual-Zone Washer Pro: Laundry Revolution with Dual Drums
Xiaomi throws down the laundry gauntlet with its new Mijia Dual-Zone Washer Pro, a clever 10kg washer-dryer boasting a stacked dual-drum design. This premium appliance features a primary 10kg drum for everyday loads and a separate, smaller drum ideal for delicates like lingerie or activewear.
Beyond its innovative design, the washer employs a Blue Oxygen Care Wash system, leveraging active oxygen to tackle yellowing, stains, and color bleeding in mixed washes. For hygiene, steam sterilization eliminates a remarkable 99.99% of bacteria, including H1N1 and HPV-16, alongside allergens, earning it medical-grade certifications for both drums.
Independent water and drainage systems ensure zero cross-contamination between the tubs. A direct-drive inverter motor, coupled with a sophisticated dual suspension system and eccentricity detection, promises minimal noise and vibration.
Convenience is key with features like a 12-minute quick wash, powerful pet hair removal, and a Smart Fresh Air mode that auto-refreshes forgotten laundry. The appliance also sports a bright, unified full-touch display for controlling both drums and integrates seamlessly with XiaoAI voice commands, over-the-air updates, and the AloT smart home ecosystem

LG’s Trom Wash Tower Hits 1 Million Sales: Smart, Space-Saving Laundry Innovation
LG Electronics’ Trom Wash Tower has surpassed 1 million sales in Korea since its 2020 launch. Designed for space efficiency, it integrates a washer and dryer in a compact tower.
Its AI DD motor adjusts settings based on fabric type, weight, and humidity, while a low-temperature heat pump protects fabrics. The True Steam function enhances cleaning and reduces wrinkles.
LG Electronics offers various sizes, including a compact model for small spaces. The latest AI Wash Tower features smart functions like “AI Time Guidance” and “AI My Course” for customized wash cycles. It also boasts a 25kg drying capacity—the largest in Korea—ideal for bulky items.

Africa domestic appliance market
The domestic appliances market in Africa is set for steady expansion, fueled by growing consumer demand. Forecasts indicate a compound annual growth rate (CAGR) of 1.6% in unit sales and 2.9% in market value from 2024 to 2035. By the end of this period, the industry is projected to reach 366 million units in sales, with a total market valuation of $25.5 billion. This upward trend reflects the region’s increasing appetite for modern appliances and economic development driving household investments.
LG’s Home Ice Solutions for Refrigerators: An Innovation Journey
1965, LG made history by introducing its very first refrigerator. Since then, the company has built a legacy of home appliance innovation and become a trusted global brand that has continuously redefined what a refrigerator can be and do. One standout example of this evolution? LG’s ongoing advancements in home ice solutions.
Early Innovations in Ice & Water: Breaking New Ground
In 2006, LG took refrigerator convenience to a whole new level with the launch of the world’s first French Door refrigerator featuring an in-door ice maker. By moving the ice maker to the door, LG entirely eliminated the need to open the freezer compartment, minimizing cold air loss and making it easier than ever to access freshly made ice. With this groundbreaking solution, LG established itself as a powerhouse in the home appliance market, and as an innovator determined to make everyday life better.
Then in 2010 came the Slim SpacePlus™ Ice System. Offering excellent ice-making capabilities and freeing up additional food storage space, it became one of LG’s signature technologies – one that elevated customer convenience while simultaneously raising the industry bar for refrigerator design.
Taking Ice Quality to the Next Level
Next up, LG started reimagining what ice could be. In 2019, the company unveiled Craft Ice™, an innovative built-in ice maker capable of producing large, slow-melting1 spheres of ice. Ideal for cocktails, iced coffee or any drink that deserves a stylish finish, Craft Ice brought a new level of sophistication and sensory appeal to the home beverage experience.
When the COVID-19 pandemic struck in 2020 and hygiene became a top priority for consumers worldwide, LG responded by releasing refrigerators equipped with UVnano™ technology. Leveraging the power of ultraviolet light, and operating automatically at regular intervals, UVnano reduces 99.99 percent of bacteria on the refrigerator’s water dispenser nozzle, helping ensure a clean and safe drinking experience.2 At the same time, LG’s use of NSF-certified water filters provided added assurance that the water used for both drinking and ice-making met the high standards for cleanliness. By addressing the importance of hygiene, LG helped further strengthen consumer trust in its market-leading refrigerators.
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Smaller, Smarter and Even More Thoughtful
In 2023, LG introduced Mini Cubed Ice in the U.S. market – a new feature that produces tiny ice cubes ideal for quickly chilling drinks like sodas or cocktails. As well as demonstrating LG’s technology and design prowess, Mini Cubed Ice illustrates the human-centeredness and attention to detail that the company brings to all of its lifestyle solutions.
For a smarter, more convenient ice-management experience, LG refrigerators equipped with the ThinQ™ platform allow users to monitor their ice inventory and activate the Ice Plus feature to speed up ice production whenever needed.3 It’s a seamless blend of smart tech and everyday utility.
Looking ahead, LG plans to unveil new concepts in ice solutions by the end of this year. These upcoming technologies promise to push existing boundaries and provide even greater precision, efficiency and ease; enriching customers’ daily lives as only LG innovations can.
The Innovation Journey Continues
From the world’s first in-door ice maker to the upcoming new ice solution, LG has continually evolved its home ice solutions to reflect changing lifestyles and rising expectations. What began as a simple way to make ice more accessible has grown into a portfolio of features that prioritize convenience, style, hygiene and customization.
Thanks to LG, ice isn’t just ice anymore – it’s personal, purposeful and refreshingly innovative. And this journey is far from over.




