Rowenta’s new AeroSteam vertical iron tackles wrinkles in one smooth pass using a powerful combo of steam and suction. Ready in just 30 seconds, it’s perfect for quick touch-ups—no ironing board needed.
💨 OPTIFLOW Technology presses fabric against the heated plate for flawless results, while the Monotemp plate and three suction modes adapt to all fabric types, even delicate ones.
Compact, fast, and easy to use, AeroSteam turns ironing into a hassle-free routine. Innovation meets practicality—your clothes, crease-free in minutes.
Remarkable performance over the first 3 months of the year, according to an independent panel listing all traditional distribution in France: #1 vacuum cleaner in France (22.9% market share in value) #1 in the stick vacuum cleaner segment, a first in our history (34.7% market share in value) The new X-Force Flex 13.60, made in France, is already in the Top 3 best-selling vacuum cleaners! With more than 28,000 units sold in three months of this model,
announce that three of our revolutionary products have been awarded “Product of the Year 2025” thanks to the choice of more than 12.000 consumers participating in a market research to elect the most innovative products:
🏆 Rowenta X-Clean, the washer that makes your home spotless in a single wipe. 🏆 Rowenta Nano, the hair dryer that combines high power with a compact, lightweight design. 🏆 Moulinex Dual Easy Fry XXL, the air fryer that allows you to prepare complete meals thanks to its XXL capacity and two baskets.
After the difficult phase, Groupe SEB resumes growth by 5% in 2024, drawing satisfaction from the sales of Tefal, Moulinex, Krups, Rowenta, Lagostina, Emsa and Wmf also in Western Europe. Little satisfaction from the professional segment, which increases by only 1.4% and does not exceed one billion euros despite the investments of the management.The Professional area in which the group had invested by acquiring the brands La San Marco, Pacojet, Forge Adour and Sofilace and which had driven sales and profits in the difficult years perhaps disappointed with an increase of only 1.4% just under one billion euros (but the operating margin increased by 10%).
Rowenta, the number one floor care brand in France, is taking a significant step by relocating the production of its stick vacuums. These products, previously made in China, will now be produced at their site in Vernon (Eure) to meet the growing demand in France and across Europe. This strategic relocation is part of our commitment to strengthen local roots while delivering products that are increasingly efficient and environmentally friendly. In 2024, the X-Force Flex 13.60 will become the first cordless vacuum cleaner made in France, followed by the launch of the X-Force Flex 14.80 in March 2025.To celebrate 140 years of innovation, Rowenta is hosting a unique event in Paris: an immersive pop-up store open to the public, where visitors can discover our latest products and test them in real-life scenarios inspired by post-party scenes. For 140 years, Rowenta has been innovating to improve the daily lives of consumers worldwide.
The small household appliances market is doing better than that of large household appliances and the figures published by Groupe Seb confirm this trend. The French leader announces sales of €1,893 million for the first quarter of 2024, an organic increase of 7.3the first quarter, Groupe Seb achieved sales of €1,893 million, an organic* increase of 7.3% and 3.9% based on published data. The currency effect remains penalizing over these first 3 months with a negative impact of €75 million, or -4% of sales, but this trend should ease over the months. The scope effect has a positive impact of 0.7% or €13 million. The latter includes the consolidation of La San Marco, Pacojet and Forge Adour.
Groupe Seb needed a spacious Parisian space to present its new 2024 products, as varied as they are surprising for their innovative and eco-responsible character. The main representatives, the product managers of each brand ( Krups , Moulinex , Tefal , Lagostina , Calor , Rowenta , etc.) and the chefs hosted this event highlighting flagship products such as the Cookeo , the Easyfry and the Companion of Moulinex which is celebrating its 10th anniversary. A real success, demonstrating the innovative strength of Groupe Seb.
This goes hand in hand with its good results for the 1st quarter , where sales reached €1,893 million (+7.3%). “The year 2024 is starting in line with our expectations, with robust organic sales growth, once again exceeding 5% this quarter ,” says Stanislas de Gramont , Managing Director. In a recovering consumer environment, the Small Household Equipment market remained resilient, with Consumer Sales outperforming (+5.8%).
Culinary preparation is on the rise
A segment in which strong growth is occurring, Air Fryers have not escaped the iconic Moulinex brand . Through different formats (4.2L; 6.5L; 8.3L), the Easy Fry offers many functions: synchronized cooking which allows you to make several recipes, Easy Fry & Grill technology acting as a fryer and grill and , for the largest format, double cooking. For pizza lovers, the brand presented a device similar to the others, but with a real difference: its pizza format, with wider cooking plates.
On the smart kitchen side, new versions of Cookeo are emerging. The Cookeo 9-in-1 and 10-in-1, with a more modern design and a more pleasant color interface, are equipped with new cooking modes: yogurt, slow cooking, and sous-vide. With, for the latest model, an additional program: “dough rising”. Finally, the Cookeo Mini Eco Design has been designed in a more compact format, with 50% recycled material. In addition, it can save up to 82% energy compared to conventional cooking. Another feat of the group on robots: Moulinex’s I-Coach Touch appears in 2nd position in the ranking established by UFC Que Choisir .
Finally, the 10th anniversary of the Campanion de Moulinex will be marked by a major promotional event. For one month, from May 14 to June 14, consumers will have access to the “buy one, get one free (€1)” offer.
Made in France and relaunch of the Calor brand, for floor maintenance and beauty
Rowenta , the group’s flagship floor care brand, highlighted Made in France and eco -design . Notably through its first X -Force Flex stick vacuum cleaner made in Normandy, which was previously made in China, and the Green Force Cyclonic Max canister vacuum cleaner made from recycled materials.
Finally, the beauty segment revalued the Calor brand, which is making a comeback with the new compact and lightweight Maestria Nano hairdryer , with three temperature levels, and Reverso , a 2-in-1 blow-drying brush.
Groupe Seb launches with Rowenta the new high-efficiency ironing center with ecological design Eco Steam Pro, DG9621F0, which offers highly efficient ironing in Eco mode and energy savings of up to 50%. With 7.8 bars of pressure, continuous steam output of up to 140 g/min and steam boost of 500 g/min, it eliminates the most difficult wrinkles. It has an eco-responsible design, as it is made with up to 42% recycled materials and is up to 85% recyclable, and with eco-responsible packaging, this ironing center limits its environmental impactIn addition, it integrates super-quiet technology with ironing that is up to 5 times quieter (compared to the Perfect Steam Pro range) and a very efficient anti-limescale system that keeps your product in optimal conditions for a long time. The patented Microsteam 400 HD Laser 3D soleplate with 400 active steam micro-holes offers the best steam distribution on the market (compared to the top ten sellers in Europe). Other features are its large removable water tank with 1.3 L capacity for less frequent refilling; control panel with 5 settings for greater ease of use and locking system for easy and safe transport and storage.
Groupe SEB maintains its momentum for a return to historical profitability levels. Consumer business delivered solid organic growth in sales, on par with that of the second quarter, driven by innovation initiatives across all our regions. The Professional business posts very good results thanks to record sales in coffee. The Group enjoyed a number of commercial successes in 2023 with, in particular, the roll-out of major contracts, as well as a solid core business. Hence, they confirm the Group objectives for the full year, respectively mid-single digit organic revenue growth and an increase in Operating Result from Activity of at least 10%.” Stanislas de Gramont , Chief Executive Officer of Groupe
Groupe SEB will open a new 100,000 m² logistics platform, within the Alouette business park in Bully-Les-Mines (France), investing 80 million euro. Operated by FM Logistic, long-standing partner of the Group, this platform will enable the creation of 350 jobs between 2023 and 2025, with the ambition of reaching a staff of 500 people by 2030.
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