announce that three of our revolutionary products have been awarded “Product of the Year 2025” thanks to the choice of more than 12.000 consumers participating in a market research to elect the most innovative products:
🏆 Rowenta X-Clean, the washer that makes your home spotless in a single wipe.
🏆 Rowenta Nano, the hair dryer that combines high power with a compact, lightweight design.
🏆 Moulinex Dual Easy Fry XXL, the air fryer that allows you to prepare complete meals thanks to its XXL capacity and two baskets.
Tag Archives: Moulinex
Groupe SEB: Consumer sales recover
After the difficult phase, Groupe SEB resumes growth by 5% in 2024, drawing satisfaction from the sales of Tefal, Moulinex, Krups, Rowenta, Lagostina, Emsa and Wmf also in Western Europe. Little satisfaction from the professional segment, which increases by only 1.4% and does not exceed one billion euros despite the investments of the management.The Professional area in which the group had invested by acquiring the brands La San Marco, Pacojet, Forge Adour and Sofilace and which had driven sales and profits in the difficult years perhaps disappointed with an increase of only 1.4% just under one billion euros (but the operating margin increased by 10%).
Groupe SEB shows new products
Groupe Seb needed a spacious Parisian space to present its new 2024 products, as varied as they are surprising for their innovative and eco-responsible character. The main representatives, the product managers of each brand ( Krups , Moulinex , Tefal , Lagostina , Calor , Rowenta , etc.) and the chefs hosted this event highlighting flagship products such as the Cookeo , the Easyfry and the Companion of Moulinex which is celebrating its 10th anniversary. A real success, demonstrating the innovative strength of Groupe Seb.
This goes hand in hand with its good results for the 1st quarter , where sales reached €1,893 million (+7.3%). “The year 2024 is starting in line with our expectations, with robust organic sales growth, once again exceeding 5% this quarter ,” says Stanislas de Gramont , Managing Director. In a recovering consumer environment, the Small Household Equipment market remained resilient, with Consumer Sales outperforming (+5.8%).
Culinary preparation is on the rise
A segment in which strong growth is occurring, Air Fryers have not escaped the iconic Moulinex brand . Through different formats (4.2L; 6.5L; 8.3L), the Easy Fry offers many functions: synchronized cooking which allows you to make several recipes, Easy Fry & Grill technology acting as a fryer and grill and , for the largest format, double cooking. For pizza lovers, the brand presented a device similar to the others, but with a real difference: its pizza format, with wider cooking plates.
On the smart kitchen side, new versions of Cookeo are emerging. The Cookeo 9-in-1 and 10-in-1, with a more modern design and a more pleasant color interface, are equipped with new cooking modes: yogurt, slow cooking, and sous-vide. With, for the latest model, an additional program: “dough rising”. Finally, the Cookeo Mini Eco Design has been designed in a more compact format, with 50% recycled material. In addition, it can save up to 82% energy compared to conventional cooking. Another feat of the group on robots: Moulinex’s I-Coach Touch appears in 2nd position in the ranking established by UFC Que Choisir .
Finally, the 10th anniversary of the Campanion de Moulinex will be marked by a major promotional event. For one month, from May 14 to June 14, consumers will have access to the “buy one, get one free (€1)” offer.
Made in France and relaunch of the Calor brand, for floor maintenance and beauty
Rowenta , the group’s flagship floor care brand, highlighted Made in France and eco -design . Notably through its first X -Force Flex stick vacuum cleaner made in Normandy, which was previously made in China, and the Green Force Cyclonic Max canister vacuum cleaner made from recycled materials.
Finally, the beauty segment revalued the Calor brand, which is making a comeback with the new compact and lightweight Maestria Nano hairdryer , with three temperature levels, and Reverso , a 2-in-1 blow-drying brush.
Moulinex Dual Easy Fry & Grill, the air fryer
The new Moulinex air fryer in XXL format. It is equipped with two baskets (5.2 and 3.1 liters respectively) and 8 pre-set programs (French fries, Chicken, Vegetables, Fish, Dessert, Dehydration, Manual mode and Grill). In particular, the Grill function allows user to cook meat, fish and vegetables while keeping the food juicy. Besides, thanks to the Extra-Crisp air frying technology, crispy results are achieved with little or no oil. Further advantages of the product are the possibility of finding recipes and tips on the Moulinex app and the 15-year repairability guarantee. Finally, as regards to the cleaning, the baskets and grill are dishwasher safe.
Moulinex easy Fry
Moulinex Easy Fry Grill & Steam allows user to cook in three different modes. In addition to air frying with Extra Crisp technology for crispy results with little (or no) oil, it is also possible to use the grill for roasting and the steam cooking for a healthier diet. Furthermore, the Easy Fry Grill & Steam has a big capacity of 6.5 liters and presents 7 automatic program
SEB ECOdesign
Committed to minimizing the environmental impact of its products throughout their life cycle, Groupe SEB has created its “ECOdesign” label, enabling consumers to quickly identify the most high-performance products in terms of eco-design. The label has been certified by an independent third party with ISO14020 and ISO14021 standards. A packaging charter has also been created to identify products that meet the eco-design criteria within Groupe SEB brands. To be included among the most eco-friendly products, the company’s appliances must comply to five eco-design criteria: materials with a lower environmental impact, more energy efficiency, products designed to last and be repaired, increasingly recyclable products, packaging with a lower environmental impact.
«The creation of this label embodies Groupe SEB’s long-standing commitment to eco-design said Diane Folletet, Sustainable Innovation Product Director at Groupe SEB -. With this certified label, we inform consumers about products with a lower environmental impact, without any loss in their performance or the services provided in everyday life. The ECOdesign label allows us to cover the entire product spectrum of the Group’s brands, from small domestic appliances to cookware, and to gain a global vision of our products’ environmental impact».
Among the new low impact products, this autumn, Groupe SEB is launching a complete range of Moulinex-Tefal food preparation appliances in Europe, entirely manufactured in Lourdes, one of the 11 Groupe SEB factories in France. The products have a fresh and intuitive design and are made of up to 65% recycled plastic. «Recycled plastic is an essential part of the circular economy – the company explains – and can also reduce the CO2 impact by up to 70% compared to new plastic. The products are also up to 95% recyclable. To take the concept even further, the packaging is made from recycled cardboard and the printing is done with plant-based inks. The paper leaflets have been replaced by “picto” leaflets printed inside the packaging, while the plastic bags and polystyrene have been phased out»
Moulinex Steam’up
Moulinex launches the new Steam’up, available from today on the French market. It is new and simple solution to prepare everyday dishes. It features an innovative, patented technology which directs the steam downwards so that all the ingredients can be cooked at the same time in a single 16-28 cm dish: the flavors of the meat and fish mingle delicately with those of the vegetables.
Steam’up is also easy to use, thanks to its automatic programs.
“By mixing flavors during cooking – they say from the company – this product is pioneering a new style of steaming producing richer, tastier dishes. The appliance comes with a 30-recipe booklet and consumers can get further inspiration from 70 other recipes available on line.»
Finally, at the end of the use the appliance only needs to be wiped with a damp sponge after use as it does not come into contact with the food. Steam’up is characterized by a compact design, that makes it easy to be stored.
WHITEGOODSNOW 