Germany’s domestic appliance manufacturer Miele took out a 100% stake in the family-owned Eurofilters company at the end of December. The company, headquartered in the Belgian town of Pelt, stands for highly effective solutions based on random-spun fibres, such as materials for face masks and dust bags. The two companies have a long-standing and successful business relationship as Eurofilters already produces a large proportion of the dust bags available from Miele. More recently, the non-wovens specialist also extended its portfolio of technical products for medical applications.
Eurofilters was founded in 1977 by the Schultink family and employs a workforce of just under 160. Management is currently shared between Jan Schultink as CEO and Frits Schultink as CFO. Alongside dust bags, the company also produces materials used in manufacturing face masks and in blood filtration at their site in Pelt, which covers an area of around 35,000 m². Miele, for its part, is held in high esteem as the world’s leading manufacturer of premium appliances for cooking, laundry care and floorcare. These products are joined by commercial machines for businesses, the medical sector and laboratories as well as for air purification.
‘With its outstanding portfolio of products and patents, Eurofilters represents an excellent match for Miele for a variety of reasons’, explains Gernot Trettenbrein, Senior Vice President of the Miele Group and head of Miele’s New Growth Factory business unit. On the one hand, this opens up new business fields for Miele and, on the other hand, Miele increases its own command of the value creation chain in its strategically important business with vacuum cleaner accessories. ‘This allows us to manage the further development of the portfolio ourselves here as well, for example with regard to quality and sustainability aspects,’ Trettenbrein continues. ‘At the same time, we look forward to continue and further expand Eurofilters’ well-established supplier relationships.’
Company handover to responsible successors
‘As part of the Miele Group, our enterprise is in an excellent position to face the future’, says Managing Director Jan Schultink, who, together with his brother, will withdraw from the company in the medium term for age-related reasons. ‘We are pleased to have found a responsible and far-sighted successor in the German family-owned company and quality leader Miele, a company steeped in tradition which has been one of our key accounts for a long time now’, Frits Schultink adds. With the support of Miele this also presents the opportunity to consolidate and grow Eurofilter’s position in Europe and beyond.
Tag Archives: Miele
Miele UK delivery partner
Miele has appointed two-person home delivery specialist ArrowXL to handle more than 2,500 consumer home deliveries each month across the UK.
Customers are able to use the 24-hour delivery service to nominate their delivery day. The ArrowXL service also includes an unpack and position feature, where the delivery team disconnect old appliances and connect the new ones as well as removing and recycling all unwanted packaging.
Otto Wilde Grillers first flagship store
Otto Wilde Grillers inaugurated its first flagship store on Düsseldorf’s ‘Kö’ boulevard, a sales floor covering around 130 m². The young Düsseldorf company, which has been in the majority ownership of the Miele Group since earlier this year, is an innovative specialist in the field of ambitious outdoor grilling.
Directly above Miele’s brand store and opened at the same time, Otto Wilde presents its range of grills, outdoor kitchen modules, accessories and premium cuts of meat, and stages its show cooking events. Founded in 2015 in Düsseldorf, Otto Wilde now employs a workforce of 40 and is above all known among barbecue fans for its versatile and adjustable O.F.B top-heat grill. Plans for the future include the launch of a modular outdoor kitchen which can be configured and extended to cater for customer preferences. The heart and soul of this outdoor kitchen is the connectivity-enabled G32 Connected Gas Grill.
Moreover, for perfect grilling results, the outdoor kitchen can be planned and configured individually to include for example the G32 Connected Plus premium gas grill with top heat, a powerful gas cooker and modules providing storage space. In addition to this, the Otto Wilde store offers high-quality
Miele artificial intelligence
“AI will be the new mechanical engineering.” In an interview with the Kompetenzzentrum Arbeitswelt.Plus, Dr. Stefan Breit, Managing Director Technology, explains the potential of artificial intelligence for the working world of tomorrow at Miele. One of our current flagship projects, for example, is an intelligent tool for human-centered personnel deployment planning in production. Further information at:https://youtu.be/HWQFHtnEC2U
Miele solutions to reduce food waste
Miele proposes some solutions to minimise food waste. One of these is the PerfectFresh Pro system allowing food stay fresh for up to 5 times longer than in a conventional refrigerator vegetable drawer. The temperature range from 0°C to +3°C offers ideal conditions to extend the shelf life of meat, fish and many dairy products. According to the company, PerfectFresh Active even goes one step further: every 90 minutes and every time the door is opened, water aerosol is sprayed directly into the fresher drawer. This combination of low temperatures and humidity helps to avoid premature food spoilage. It also creates the conditions which protect the quality and nutrients in fruit and vegetables.
Another solutions that can help to reduce food waste is TasteControl in the oven, that prevents food from overcooking or drying out. Once the pre-set cooking time ends, the door opens to the ajar position, and the cooling fan expels hot air. This reduces the temperature by around 100°C within the space of 5 minutes. Then, the oven door closes again automatically, allowing food inside the oven to be actively kept warm at the required temperature.
Smart Food ID feature, instead, is a camera that detects the food in the oven and uses an automatic programme to control cooking. Miele explains that this is a feature which provides a valuable service in avoiding food wastage: Smart Food ID reduces the likelihood of food inadvertently burning and having to be thrown away. Miele’s CookAssist assumes a similar function: this smart helper makes constant temperature adjustments or even food overcooking a thing of the past. On the hob, Miele’s intelligent TempControl sensor guarantees the right temperature at all times by recognising the temperature of cookware and holding it automatically constant
Miele Best Brand Australia
Miele Australia is the outright “Best Brand” winner for front-loader washing machines, dishwashers, and vacuum cleaners. These are the results of the consumer organization CHOICE.
For this, a total of 200 dishwashers and 87 front-loaders were tested. For the vacuum cleaner test 85 cylinder and upright vacuums were reviewed. Based on the test results and feedback from customers on satisfaction and reliability, the best among them were identified.
Choice https://bit.ly/3GdGMQI
Miele sustainability report
‘Immer Besser’ – Miele’s brand promise is also the basis for Miele’s commitment to act sustainably and become the industry leader in energy efficiency and longevity. Read more about Miele climate strategy in their Sustainability Report 2021, which we published today: https://bit.ly/3vcq3bi
Miele Fashion master
The FashionMaster from Miele has been refined and will be immediately launched in Germany and Europe in the 4.0 version. Product engineers at Miele’s Lehrte plant have further improved the FashionMaster, including a larger rest for the iron and a scratch-proof coating in white. The FashionMaster 4.0 is available in three versions: the entry-level B 4312 boasts 3.5 bar steam pressure and a tough, anthracite-coloured ironing table cover. With its tayberry red table ironing cloth, the B 4826, Miele’s premium model with 4 bar of steam pressure, has a fresh appearance, whilst the flagship B 4847 additionally offers top-class ironing, for example, of garments on a coat hanger using the handy steamer.
With steam pressure as high as 4 bar and constant steam delivery of 100 g/minute, steam permeates even the thickest of fabrics, causing even the most stubborn of creases to vanish fast. One key contributing factor is the fan-assisted ironing table: the blower function ensures particularly smooth ironing, whilst the suction function ensures the more intensive use of steam. In addition to this, it also locks garments into position, preventing them from slipping. Automatic switch-on and switch-off ensures optimised uptimes: the fan starts as soon as steam is requested, stopping automatically during ironing breaks.
Whether working with the iron or the steamer – Miele explains – the FashionMaster also offers hygiene and certified protection. By applying steam topically for five seconds with the Miele steam iron (Setting 3) or the steamer, 99.99% of viruses such as Corona, influenza, and Noro viruses (with the exception of Hepatitis B) are removed. This statement has been scientifically endorsed by Germany’s Albstadt-Sigmaringen University. Miele’s ironing system was also awarded the Hygiene Seal in silver by the independent Institute for Integrative Hygiene and Virology
Miele uk advertising push
Miele has announced its ‘Quality Ahead of its Time’ TV advertising marketing campaign to run this autumn.
The marketing campaign is stated to double its media spend for 2021 and quadruple its spending in preceding years.
Scheduled to air from October 8 to November 26, the countrywide TV campaign will run on channels such as Channel 4, Sky and ITV and will be supported by on-demand platforms including ITV Hub, Sky and Channel 4 On Demand.
It centres around Miele’s. 120-year historical past in constructing high-quality, top class appliances, most of which the company says are designed to last for 20 years.
Miele Eco Tumble dryers
Miele will present some new products characterized, among many other features, by a signiticant level of eco-sustainability. The new tumble dryers are an exemple of this, and will combines clever features offering greater user convenience and gentler fabric care. The particularly climate-friendly flagship model of the Miele’s range exceeds the threshold for the current top A+++ energy efficiency rating by 10%.
According to the company, the GreenPerformance model is not only characterised by maximum energy efficiency at an attractive price, but also stands for resource-saving use of materials. A significant contribution to this is made by the floor module, which was developed from scratch and whose plastic is enriched with nitrogen in an innovative manufacturing process. This saves 30 percent of material – while at the same time improving stability. In addition, the climate-friendly refrigerant R290 is used. Both the new base module and R290 are also used in almost all Miele dryer models.
Added convenience is promised by the DryCare 40 option: all items of clothing washable at 40°C can be tumble-dried without the least worry – even if textiles are not approved for machine drying according to the wash-care label. This is facilitated by reducing the air temperature during the drying process to such a degree that delicate fabrics are dried so gently that damage can reliably be ruled out. DryCare 40 can be selected in a whole series of programmes such as Cottons, Minimum Iron and Shirts. This way, fabrics are placed under the least possible strain. Garments remain soft, retain their shape better and, all in all, last longer.
Moreover, the new HygieneDry setting based on the ‘Extra drying’ function reliably eliminates 99.99% of all bacteria thanks to longer temperature holding times. This is independently endorsed by the Rhein-Waal technical university which has issued HygieneDry with a certificate confirming top-class purity and dependability.
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