LG Showcases Smart, Sustainable Laundry Innovations at IFA 2025

LG Electronics is unveiling a next-generation lineup of AI-driven laundry solutions designed to meet the evolving needs of European consumers. With a strong focus on energy efficiency, sustainability, and intelligent performance, LG’s latest appliances reflect the company’s commitment to innovation tailored to modern lifestyles.

🌍 Sustainability Meets Smart Design
Leading the charge is the new LG HeatPump WasherDryer—also known as the LG WashCombo. This all-in-one unit combines the power of LG’s washer and dryer technologies, maintaining its Energy Class A rating across the full wash-to-dry cycle. Originally part of LG’s premium SIGNATURE series, the updated model features DUAL Inverter HeatPump™ technology and eco-friendly R290 refrigerants, delivering exceptional efficiency while complying with Europe’s rigorous environmental standards.

Its space-saving built-under design and generous load capacity make it ideal for compact European homes, while advanced AI algorithms ensure customized fabric care with every cycle.

🧠 Intelligent Features for Cleaner, Greener Laundry
LG’s new washing machines introduce the Microplastic Care Cycle, which reduces microplastic emissions from synthetic fabrics by up to 60%*. AI motion control further boosts energy savings, while AI DD™-powered Core-Tech enables the AI Wash™ function to detect load weight and select the optimal wash pattern—protecting delicate garments and conserving power.

On the drying side, LG’s latest models also achieve Energy Class A ratings. The AI Dry™ feature, powered by AI Dual Inverter™ technology, intelligently adjusts drying speed based on fabric type, weight, and humidity—especially beneficial for soft textiles.

🛠️ Designed for European Preferences
Understanding that many European households prefer DIY installation, LG has integrated self-installation checkup tools via its LG ThinQ app. The new Comfort Kit for the 24-inch laundry lineup further enhances accessibility and ease of use.

From intuitive displays to automatic cycle optimization, LG’s expanded portfolio simplifies daily laundry routines while elevating home aesthetics. The 24-inch WashTower, available in a range of colors, blends seamlessly into contemporary interiors.

💬 A Vision Rooted in Local Insight
“By combining advanced AI with deep customer insights, LG has developed laundry solutions that reflect the unique habits and preferences of European users,” said Lyu Jae-cheol, President of LG’s Home Appliance Solution Company. “This approach strengthens our leadership in Europe and reinforces our role in shaping the future of sustainable home appliances

Samsung and LG Bring Smarter Living to IFA 2025

At IFA 2025 in Berlin (Sept. 5–9), Samsung and LG Electronics will spotlight their latest AI-powered home appliance innovations, aiming to redefine everyday convenience and efficiency.

Samsung will present its “AI Home — Future Living, Now” experience, showcasing bespoke appliances integrated through SmartThings. The company’s ambient AI vision, introduced at Galaxy Unpacked, positions the smartphone as the central hub for connected living—anticipating user needs and streamlining daily routines.

LG Electronics returns with the “AI Appliances Orchestra,” unveiling 25 new high-efficiency products tailored for European homes. Its ThinQ On platform will demonstrate seamless connectivity across devices, emphasizing practical applications of AI in real-life settings.

Both companies are doubling down on the European market amid profitability concerns and rising competition, using IFA as a strategic platform to engage directly with consumers and partners.

LG Home Appliance Solution – Q2 2025 Snapshot

LG’s HS Company delivered record second-quarter results: 
– Revenue: KRW 6.59 trillion 
– Operating Profit: KRW 439.9 billion 

Despite global challenges, LG maintained strong margins through: 
– A dual-market strategy for premium & mass consumers 
– An 18% YoY boost in appliance subscriptions 
– Expansion of direct-to-consumer (D2C) sales via LGE.COM 
– Continued production and operational efficiencies 

Looking ahead, LG aims to further grow its subscription and D2C businesses while navigating tariff impacts and easing logistics costs.

LG Teams Up with Chinese Manufacturers to Boost Budget Appliance Strategy in Europe

LG Electronics Inc. is forging an unexpected alliance with former rivals in a bid to strengthen its position in the budget appliance market and fend off growing competition from Chinese brands.

Industry insiders revealed on Monday that LG will introduce co-developed washing machines and refrigerators under its own brand across Europe later this month. The South Korean giant partnered with Skyworth Group Co. to design a 9-kilogram drum washing machine, and worked with AUCMA to produce a top-freezer refrigerator.

This marks the first time LG has collaborated with Chinese companies to develop home appliances. While LG led the product design and development, its partners will handle manufacturing under a joint development manufacturing (JDM) agreement. This structure contrasts with traditional OEM deals, as LG retains control of design while outsourcing production responsibilities.

By leveraging these partnerships, LG aims to offer competitively priced appliances without compromising its reputation for quality—particularly within its mid- to low-end product range.

LG results

LG Electronics Inc. (LG) today announced its preliminary earnings results for the second-quarter of 2025, reporting a consolidated revenue of KRW 20.74 trillion and operating profit of KRW 639.1 billion.

Both revenue and operating profit declined year-over-year. The slowdown reflects continued weakness in consumer sentiment across major markets and an increasingly challenging external environment. In particular, changes in U.S. trade policy led to higher tariff costs and intensified market competition, further weighing on performance.Home appliance solutions business is maintaining a strong presence in the premium market and also achieving success in the volume zone lineups despite softening demand due to changes in U.S. trade policy and geopolitical risks in the Middle East, while its subscription model continues to perform steadily. In the second half, logistics costs are expected to ease, allowing the company to focus on securing sales, minimizing tariff impacts and ensuring a sound profit structure through operational efficiency

LG Names Michelin-Starred Chef Andrea Aprea as  Ambassador for LG & SKS

LG Electronics Group has appointed acclaimed Michelin-starred chef Andrea Aprea as the new ambassador for its premium built-in appliance brands, LG and Signature Kitchen Suite (SKS).

Chef Aprea epitomizes the dual spirit of LG’s built-in line—blending innovation with simplicity. Like LG, he is driven by the goal of enhancing everyday life through advanced tools and techniques that make even the most complex culinary creations accessible. His philosophy aligns seamlessly with SKS’s True to Food ethos, which celebrates a deep respect for ingredients by honouring their quality, origin, and full potential

LG’s Home Ice Solutions for Refrigerators: An Innovation Journey

1965, LG made history by introducing its very first refrigerator. Since then, the company has built a legacy of home appliance innovation and become a trusted global brand that has continuously redefined what a refrigerator can be and do. One standout example of this evolution? LG’s ongoing advancements in home ice solutions.
Early Innovations in Ice & Water: Breaking New Ground
In 2006, LG took refrigerator convenience to a whole new level with the launch of the world’s first French Door refrigerator featuring an in-door ice maker. By moving the ice maker to the door, LG entirely eliminated the need to open the freezer compartment, minimizing cold air loss and making it easier than ever to access freshly made ice. With this groundbreaking solution, LG established itself as a powerhouse in the home appliance market, and as an innovator determined to make everyday life better.

Then in 2010 came the Slim SpacePlus™ Ice System. Offering excellent ice-making capabilities and freeing up additional food storage space, it became one of LG’s signature technologies – one that elevated customer convenience while simultaneously raising the industry bar for refrigerator design.



Taking Ice Quality to the Next Level
Next up, LG started reimagining what ice could be. In 2019, the company unveiled Craft Ice™, an innovative built-in ice maker capable of producing large, slow-melting1 spheres of ice. Ideal for cocktails, iced coffee or any drink that deserves a stylish finish, Craft Ice brought a new level of sophistication and sensory appeal to the home beverage experience.



When the COVID-19 pandemic struck in 2020 and hygiene became a top priority for consumers worldwide, LG responded by releasing refrigerators equipped with UVnano™ technology. Leveraging the power of ultraviolet light, and operating automatically at regular intervals, UVnano reduces 99.99 percent of bacteria on the refrigerator’s water dispenser nozzle, helping ensure a clean and safe drinking experience.2 At the same time, LG’s use of NSF-certified water filters provided added assurance that the water used for both drinking and ice-making met the high standards for cleanliness. By addressing the importance of hygiene, LG helped further strengthen consumer trust in its market-leading refrigerators.

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Smaller, Smarter and Even More Thoughtful
In 2023, LG introduced Mini Cubed Ice in the U.S. market – a new feature that produces tiny ice cubes ideal for quickly chilling drinks like sodas or cocktails. As well as demonstrating LG’s technology and design prowess, Mini Cubed Ice illustrates the human-centeredness and attention to detail that the company brings to all of its lifestyle solutions.

For a smarter, more convenient ice-management experience, LG refrigerators equipped with the ThinQ™ platform allow users to monitor their ice inventory and activate the Ice Plus feature to speed up ice production whenever needed.3 It’s a seamless blend of smart tech and everyday utility.

Looking ahead, LG plans to unveil new concepts in ice solutions by the end of this year. These upcoming technologies promise to push existing boundaries and provide even greater precision, efficiency and ease; enriching customers’ daily lives as only LG innovations can.

The Innovation Journey Continues
From the world’s first in-door ice maker to the upcoming new ice solution, LG has continually evolved its home ice solutions to reflect changing lifestyles and rising expectations. What began as a simple way to make ice more accessible has grown into a portfolio of features that prioritize convenience, style, hygiene and customization.

Thanks to LG, ice isn’t just ice anymore – it’s personal, purposeful and refreshingly innovative. And this journey is far from over.

LG financial

LG Electronics is off to a strong start in 2025 with record first-quarter financial results. The South Korean company announced consolidated revenue of KRW 22.74 trillion and operating profit of KRW 1.26 trillion, marking a new all-time high. Its Home Appliance Solution division, the strategic core of its business, also recorded unprecedented performance, with revenue up 9.3% and profit up 9.9%.

In an increasingly competitive market, LG continues to innovate by expanding its product offering, optimizing its operational chain, and developing connected services. These initiatives aim to strengthen its position in the B2B segment and capitalize on new consumer expectations for smart home technology.

Alongside these strong results, LG is excited to announce the renewal of its partnership with chef Hélène Darroze for 2025. With six Michelin stars, she continues her role as ambassador for the LG kitchen range, a partnership born in 2024 and praised for its consistency between culinary excellence and technological performanceThe year promises to be rich in projects centered around this collaboration: exclusive recipes, sharing of tips, and demonstrations of flagship technologies like AirFry, 100% steam cooking, and EasyClean express cleaning. The InstaView innovation, which allows you to see the inside of appliances with a simple gesture, will also be highlighted, as will the LG ThinQ app, for connected and responsible management

LG Achieves Record-Breaking First-Quarter RevenueWith Growth in Home Appliance

LG Electronics Inc. (LG) today announced consolidated revenue of KRW 22.74 trillion and operating profit of KRW 1.26 trillion for the first quarter of 2025. This marks the highest first-quarter revenue in the company’s history The Home Appliance Solution Company, LG’s flagship business and primary profit generator, also recorded its highest-ever quarterly revenue while maintaining global market leadership. The business is rapidly transforming through innovative models such as subscription services and D2C sales. Meanwhile, the media and entertainment segment demonstrated solid performance, led by continued growth in LG’s webOS-based advertising and content platform.

The LG Home Appliance Solution Company reported first-quarter revenue of KRW 6.70 trillion and operating profit of KRW 644.6 billion. Compared to the same period last year, revenue increased by 9.3 percent, setting a new record, and operating profit grew by 9.9 percent. The Company continues to maintain its market leadership while accelerating the growth of its subscription and D2C sales

LG results

LG today announced its preliminary earnings results for the first-quarter of 2025, reporting a consolidated revenue of KRW 22.7 trillion and operating profit of KRW 1.3 trillion. This marks the first time LG’s first-quarter revenue has exceeded KRW 22 trillion the home appliance solution business, LG’s premium products maintained strong leadership in the global market. The built-in appliance business – a B2B segment – alongside key component sales such as motors and compressors, also contributed meaningfully to the performance.

The company’s subscription business, which combines hardware and services, is rapidly expanding. In 2025, LG plans to further strengthen its subscription-ready product lineup and customer care services, while also accelerating the global rollout of its subscription model.