IFA 2025 in Berlin, Vestel unveiled bold plans to significantly grow its presence in the United States, targeting a threefold increase in exports to reach $150 million by 2028.
Having laid the groundwork since 2019, the Turkish electronics giant has meticulously tailored its product lineup—from dishwashers to refrigerators—to align with American standards in voltage, design, and consumer preferences. This strategic adaptation positions Vestel to compete more aggressively in one of the world’s most demanding markets.
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Midea Group Shifts Production to Belarus Amid Changes in Russian Partnership
Chinese home and climate appliance giant Midea Group has finalized the relocation of its manufacturing operations from Russia’s Tatarstan region to Belarus. The company’s new assembly facility is now up and running within the Brest Free Economic Zone, boasting a planned output capacity of up to 1 million refrigerators annually.
Midea initially launched its production presence in Russia with a plant in Alabuga, Tatarstan. However, recent developments have impacted its operations in the region, as its local partner, Continent Production Solutions PLC, is currently facing bankruptcy proceedings. The move to Belarus marks a strategic pivot for Midea, reinforcing its commitment to maintaining a strong manufacturing foothold in Eastern Europe.
BSH open new factory
BSH open brand new, state-of-the-art factory in Cairo, Egypt! This is BSH Home Appliances Group’s first production site on the African continent, representing a significant investment in the region. The plant opening on Saturday 28th June marked this momentous occasion. The factory will produce high-quality range cookers and boasts top-notch production facilities to start a new success story for BSH.
Beko has launched production of a new line of ovens at its production plant in Wrocław.
On Thursday, June 12, 2025, Beko Europe announces that new production has started at the plant in Wrocław, introducing the Beko brand to ovens manufactured in Poland for the first time. The initial phase includes three models designed specifically for the Central European market, in particular for the Polish market.
First Beko ovens from Wrocław. Production for the European market has started
In the coming months, seven more variants are planned to be introduced to the market, which will be aimed at other markets
Aucma: Plans to build a new smart manufacturing plant in Indonesia
Aucma announced that the company plans to build a new intelligent manufacturing factory in Indonesia with an annual output of 500,000 refrigerators.Founded in Qingdao in 1987, AUCMA covers smart cold chain equipment manufacturing and sales, smart home appliances, smart home manufacturing and sales, smart community services, international trade and cross-border e-commerce services.
Listed on the Shanghai Stock Exchange in 2000, AUCMA is the world’s leading manufacturer of refrigeration home appliances and full cold chain products, with the world’s leading refrigeration core technology, a national industrial design center and intelligent manufacturing interconnected factory, products sold to more than 100 countries and regions in the world. AUCMA was selected as China’s top 500 manufacturing industry, China’s top 100 light industry, Asia’s top 500 brands, and China’s 500 most valuable brands many years.
LG new Indian factory
LG Electronics India Ltd. announced the commencement of construction of its new manufacturing facility in Sri City, Andhra Pradesh.The new plant is expected to commence operations by the end of 2026.
The facility will manufacture a diverse range of products, including AC compressors, refrigerators, washing machines and air conditioners.
Homa Building the Future of Cooling
At Homa, manufacturing isn’t a backstage operation—it’s the heart of our vision. Factory N°9, the newest production hub, is more than a facility; it’s a living system of care, precision, and innovation. Adding 1.4 million units to their yearly capacity, it strengthens our position among the Top 4 cooling appliance manufacturers globally.
Designed for premium no-frost models, Factory N°9 incorporates cutting-edge automation, digitalisation, and energy efficiency. As CEO Michael Yao states, *“We’re not just building refrigerators; we’re building trust and delivering excellence.”*
More than machines, this factory embodies design thinking. Its adjacent Living Campus underscores our commitment to wellbeing, featuring gardens, gyms, and riverside walkways.
At Homa, don’t just produce—we co-develop. By collaborating with global partners, we create refrigerators that blend technical excellence with brand identity and user-focused innovation
Gazprom shifts gears: From gas exports to home appliances
Gazprom, the Russian gas giant, is planning to produce washing machines and refrigerators at the former Bosch plant near St. Petersburg. This move comes as a response to the decline in gas exports to Europe and the absence of a new contract with China. Production is expected to commence later this year
Bora is building a new factory
Bora has embarked on a new chapter by bringing part of its production operations in-house. To achieve this, the company is constructing an innovative ‘vertical factory’ right next to its headquarters in Niederndorf, Tyrol. The project is slated for completion in the latter half of 2026.
Despite the compact plot size of just 6,000 square meters, the three-story facility will maximize its space, offering a total area of 20,000 square meters. Bora founder and CEO, Willi Bruckbauer, shared that the building’s larch façade has been thoughtfully designed to blend seamlessly into the surrounding landscape and panoramic views, ensuring harmony with its natural environment.
Whirlpool jobs to go
Whirlpool Corporation is reducing its workforce by approximately 650 employees at its Amana, Iowa operations, effective June 1, 2025.
The company said the move is driven by shifting consumer demand, not by external pressures like tariffs or regulatory changes.
Affected employees work in specific production teams, though Whirlpool has not detailed which lines or departments will be impacted.
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