Haier has once again solidified its position as the global leader in major appliances, being named the No. 1 brand by sales volume for 2024 by Euromonitor International, a renowned global research institution. This marks the 16th consecutive year Haier has claimed the top spot worldwide.Refrigerators: Haier has been the world’s No. 1 brand in sales volume for 17 consecutive years.
Home Laundry: Haier remains the top brand globally for 16 consecutive years.
Freezers: Haier continues to lead as the No. 1 brand for 14 consecutive years.
Electric Wine Coolers/Chillers: Haier has held the top position for 15 consecutive years.
Accelerating Global Expansion
Haier is also intensifying its global expansion efforts, increasing its investments in both supply chain and brand development in 2024:
In Thailand: Haier has begun construction of a new air conditioning industrial park, which will become the largest air conditioning production facility for a Chinese brand in Thailand and Southeast Asia.
In Egypt: Haier opened the first phase of its Egypt Eco Park and laid the foundation for its second phase, boosting Haier’s growth and brand leadership in Egypt and the broader Middle East and North Africa region.
Additionally, Haier continues to broaden its global footprint through strategic acquisitions. In 2024, Haier Smart Home successfully acquired Electrolux’s South African water heater brand, Kwikot, and Carrier Commercial Refrigeration (CCR), opening new growth opportunities and positioning Haier for continued success in 2025 and beyond.
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Haier Australian sponsors
Haier announced today it is the official TV and Appliance partner of the Australian Open and Summer of Tennis events. The two sides marked the partnership with an announcement ceremony in Melbourne, underscoring Haier’s global commitment to sports and enhancing quality of life worldwide
Haier best employers
Haier Smart Home has been named one of Forbes’ World’s Best Employers—for the 8th year in a row!
Haier sustainability report
Haier Europe has published its 2023 Sustainability Report , highlighting significant achievements in reducing its environmental impact and improving its operational performance. The report highlights the company’s strategic investments in renewable energy, waste reduction and new innovations for sustainable production in its factories around the world, marking an important step in its commitment to environmental sustainability.
In 2023, Haier Europe achieved a 96% waste recovery rate and expanded its renewable energy capacity, with major solar installations, including a 5.25 MWp plant in Turkey and a 3.3 MW system in China. The company recently obtained the International Renewable Energy Certificate (I-REC) , certifying that 100% of the electricity used in manufacturing and administrative operations in Turkey in 2024 comes from renewable sources. These results support the company’s goal of covering 60% of energy needs with renewable sources in all factories by 2025 , in line with the Science Based Targets (SBTi) initiative.
Haier expands tennis sponsorship
Haier proudly announces its role as Official Appliance Sponsor of the Davis Cup Finals 2024 tournament in Málaga, the prestigious World Cup of Tennis.
Haier new induction hob
Two major innovations to the Haier Induction Hobs.
The new Matte Design combines performance and elegance. Its anti-scratch, anti-fingerprint surface seamlessly integrates with the discreet white user interface, creating a sophisticated kitchen environment.
The new Haier Hob ID Series 6, with its full-touch color screen, has even been nominated for the UX Design Awards, offering users an outstanding cooking experience.
Haier targets India growth
Pending government approval, Haier’s joint venture aligns with its growth strategy to meet India’s rising demand.Haier Group is planning a joint venture (JV) with India’s JSW Group, aiming at a proposed investment of Rs 1,000 crore. Sources indicate that Haier has submitted its proposal to the Indian government, as required under Press Note 3 of 2020, which mandates government approval for investments from countries sharing land borders with India. The application is currently under review by an inter-ministerial committee headed by the Home Secretary.
Haier ID Series Steam Collection,
Introducing the new Haier ID Series Steam Collection, featuring innovative Bionic Steam solutions that elevate dish flavors and transform ingredients into gourmet creations.
Delicate Flavour Steam creates a gentle cloud of steam, enhancing flavors, spices, and the freshness of ingredients while perfectly roasting meats and vegetables.
Round Flavour Steam is perfect for baking bread, preserving nutrients and flavor while ensuring a crunchy yet soft texture.
Intense Flavour Steam features a 1-liter removable tank for extended steaming, perfect for enriching the flavors of meats and stews.
Pure Flavour Steam adjusts steam levels for versatile preparations, from simple steamed vegetables to sophisticated sous vide.
Haier Xynergy dishwasher
The new Haier dishwashers!
The Haier Xynergy with Heat Pump technology is our most sustainable and efficient dishwasher ever with an A-40% energy rating, allowing you to save on energy and be environmentally friendly. Thanks to the new H-Spray Arm and Cutlery Shine Plus technology, this dishwasher can achieve extraordinary cleaning results even with rapid programs.
The Haier I-Pro Shine dishwasher offers maximum performance with very low consumption. It comes with exclusive Biovitae technology, which uses natural white, UV-free LED light to effectively sanitize and eliminate viruses and bacteria from dishes, including plastic and glass components.
Haier Successfully Completes Acquisition of Carrier Commercial Refrigeration
Haier Smart Home Co., Ltd. , a global leader in consumer electronics and home appliances, announced the successful completion of its acquisition of Carrier Commercial Refrigeration from Carrier Global Corporation for an enterprise value of approximately $775 million. The technologies related to commercial refrigeration that the company owns or is licensed to use, including carbon dioxide technology, will contribute to environmental improvements, promote green transformation in enterprises, and benefit society. This acquisition further enriches Haier Smart Home’s diverse product portfolio and signifies an enhanced strategic positioning in the global commercial refrigeration market.
