Haier and Fisher & Paykel delivered one of EuroCucina’s standout showcases, presenting a combined vision of premium design, adaptive intelligence, and connected living. Haier unveiled a six‑zone immersive experience, while Fisher & Paykel introduced its Nature Ritual concept and the new State of the Art Collection, reinforcing the Group’s commitment to human‑centred, design‑led innovation.

The joint presence highlighted the strength of Haier’s multi‑brand strategy pairing Haier’s smart‑ecosystem leadership with Fisher & Paykel’s heritage design credentials.

Backed by Haier’s global “Trinity” model of local R&D, manufacturing, and marketing, Fisher & Paykel continues to scale rapidly. Its Series 11 Minimal Combi‑Steam Oven and Integrated Refrigerator Freezer both earned Red Dot’s Best of the Best for 2025.

With expansions across health tech, new energy, and global sports partnerships, Haier is pushing toward its vision of “More Creation, More Possibilities” shaping the next era of premium living.