Severin change at the top

SEVERIN, the internationally known German quality brand for electrical household appliances with a history of more than 130 years, is starting the year 2024 with new momentum and a clear goal to initiate the next phase of growth. Dr. Joyce Gesing and Gerhard Sturm, who are new to the company, will lead the company as co-CEOs from January 2, 2024. Gerhard Sturm is also appointed spokesman for the management. With Gerhard Sturm as Co-CEO, SEVERIN has gained an international sales and marketing expert with many years of experience in the world’s leading brand companies L’Oréal, Sony and Grohe.From January 2, 2024, Gerhard Sturm will be appointed Co-CEO and Managing Director of the international quality brand for household appliances SEVERIN, based in Sundern, Germany.

The previous sole managing director Dr. Despite a difficult market environment, Joyce Gesing has created the conditions for a new phase of growth and profitability over the last two years. In order to build on this development and strengthen it sustainably, Dr. Gesing and Mr. Sturm will divide the management tasks as co-CEOs from January 2, 2024 as followsGerhard Sturm is responsible for sales, marketing, product development, quality and customer service, with the mandate to further strengthen the SEVERIN brand and product portfolio and to further expand the company’s international presence. In addition, Mr. Sturm takes on the role of spokesman for the management.

Dr. Joyce Gesing is responsible for global purchasing, supply chain and logistics as well as IT, finance, human resources and transformation with the aim of further accelerating the structural alignment of the organization, processes and systems towards global growth and operational excellence.

The appointment of Gerhard Sturm as Co-CEO marks another milestone in the development of SEVERIN. The personnel is the next logical step to further strengthen SEVERIN as an internationally recognized consumer brand.

LG CEO Visits the Key Production Sites

This month, LG CEO Cho visited the company’s key production bases in Asia, including Vietnam, Thailand and Indonesia, directly looking into key factors of operational advancement strategies, such as quality enhancement, supply chain, cost structure improvement, safety and productivity of vehicle components, home appliances and TVs. Ultimately, the company aims to strengthen competitiveness and growth in key business areas and global markets.

“Let’s further strengthen our market dominance and solidify the foundation for sustainable growth by upgrading our locally-optimized operation methods and providing world-class quality, cost competitiveness and reliable delivery to our customers,” said CEO Cho. “We should look to pioneer future markets with our unmatched innovation and ability to overcome challenges, while holding firm to the belief that opportunities come from delivering exceptional customer experiences.”

The CEO began his Asian tour in Ho Chi Minh City, Vietnam, where he was joined by the heads of LG’s Asian subsidiaries for a management meeting. There, he was briefed on the company’s regional performance and discussed the status of individual markets including Vietnam, which serves as a global production base for LG’s electronic devices and home appliances. He also had in-depth talks with the subsidiary heads on a variety of business matters, such as improving production efficiency, verifying mass production processes for new products, enhancing quality control and boosting growth through mutually beneficial partnerships.Departing Vietnam, CEO Cho headed to Thailand to visit the Rayong factory and its home appliance production lines. Next, he traveled to Jakarta, Indonesia to inspect LG’s Cibitung plant, which has become a major TV production base for the company’s premium product lineups, including LG OLED TVs. After Jakarta, the CEO made a stop in the city of Tangerang, meeting staff and looking over facilities at the local LG plant, which focuses primarily on refrigerator production.

“Our Vietnam and Indonesia subsidiaries now form a complete business structure, having recently added a local R&D subsidiary to the production and sales corporations already in place,” noted CEO Cho, who also called on all subsidiaries in the Asia region to accelerate their business management by implementing active localization strategiesLast year, the company achieved sales of more than KRW 7.8 trillion in the Asian market, continuously increasing sales by about KRW 1 trillion yearly with double-digit growth over the past two years.This year alone, the CEO has already spent more than 150 hours in the air visiting nine countries across North America, Europe, Asia and Central and South America – participating in major events, including CES 2023 and AHR Expo in the U.S.A. and ISE 2023 in Spain, and touring various LG facilities in Mexico, Brazil, Chile and Australia

Fredrik Tønnessen is the new CEO of Elkjøp

Fredrik Tønnessen is from today the new CEO of Elkjøp Nordic. – He is looking forward to getting on the offensive, growing and making the business more profitable.Elkjøp Nordic AS is part of Currys, a leading multinational consumer electrical and mobile retailer and services company, employing over 42,000 people in nine countries. Together we are the market leader in the UK & Ireland, throughout the Nordics and in Greece.