After nearly five years of dedicated service, V-Zug CEO Peter Spirig is set to step down from his position next month. Taking the reins as his successor will be Christoph Kilian, who is poised to officially assume the role of CEO in April.
Tag Archives: CEO
Electrolux CEO Outlook
Yannick Fierling, Electrolux’s newly installed president and CEO, offered a mixed outlook for the industry but expressed confidence in his company’s execution, brand recognition and product line following a return to U.S. profitability last quarter. Here are excerpts from his commentary.
First Impressions
“After having spent three months getting to know Electrolux Group and its stakeholders, I assumed the position as CEO on Jan. 1, 2025.
“Key takeaways from my initial time with Electrolux Group are the strength of our product offering and the clear identity of our Electrolux, AEG and Frigidaire brands. We really know our consumer, evidenced by the high online consumer star ratings for our products. It is essential to truly nurture the local strengths and what differentiates us in the market, while further leveraging our global scale to drive innovation and mix — all in a cost-efficient manner.
“In addition to offering great products that help consumers make more sustainable choices at home, we need to move even further to experiences by expanding our customized solutions throughout the consumer journey.”
Marius Mihăilescu takes over as CEO of Beko Romania, Moldova, Greece, Malta and Cyprus
Beko Romania, the leader of the local home appliance market, announces the appointment of Mr. Marius Mihăilescu as the new CEO for Romania, Moldova, Greece, Malta, and Cyprus, taking over the position on January 1, 2025, from Mr. Murat Büyükerk, who concludes his seven-year tenure leading local operations and will pursue new professional opportunities.
Yannick Fierling appointed as new President and CEO of Electrolux Group
Electrolux has appointed Yannick Fierling as new President and CEO of Electrolux Group effective January 1, 2025. Yannick Fierling succeeds Jonas Samuelson, who earlier this year informed the Board that he will leave his position by the end of the year.
Yannick Fierling has more than 20 years’ experience from the household appliances industry, most recently as CEO Europe for Haier Corporation during the years 2015 to 2024. Between 2000 and 2015, he held several senior positions within Whirlpool Corporation in Europe and globally.
Yannick Fierling starts at Electrolux Group on October 1 and will take on the formal role as President and CEO on January 1, 2025 after a three-month handover period.Yannick Fierling is 53 years old and a French citizen. He will be based in Stockholm. He holds two Master’s degrees in Mechanical Engineering from France and the United States.
Jonas Samuelson will leave the position as President & CEO of Electrolux Group on January 1, 2025
After more than eight years as CEO and 16 years in the Group management team, Electrolux Group President & CEO Jonas Samuelson has today informed the Board of Directors that he will leave his position and the Board on January 1, 2025. The Board will now initiate a recruitment process for a successor
Yannick Fierling leaving Haier
Changes at the top of Haier Europe Yannick Fierling,is leaving ,He joined the Chinese multinational as CEO Europe: it was 2015 and he came from another top position, that of CEO of Whirlpool Europe
he helped build Haier from practically from zero one of the leading home appliance companies in Europe, growing faster than all their competitors for eight consecutive years and multiplying by 10 the turnover. There is more. They out the first Chinese company entering the Frankfurt Stock Market, made a successful acquisition and brought the group to the 3rd position today in Europe. And have built five factories, and doubled the number of employees
New Whirlpool chief Executive
Whirlpool Corporation has appointed Richard J. Kramer, former chairman, chief executive officer and president of The Goodyear Tire & Rubber Company, to the Board of Directors: he will serve on the corporate governance and nominating committee and the human resources committee.
New CEO of Copreci
Copreci appointed Javier García San Martín as the new CEO of the cooperative. Until this new role he was Operations and Production director at Ulma Forge Solutions. He worked also as manager in the mechanical design department of Ikerlan Technology Center, and held various positions at Fagor Electrodomésticos. “I am very excited – Javier García San Martín commented –, I am aware that it is a very important challenge, socially and business-wise, and I am willing to work hard so that we all feel part of this project”.
Severin change at the top
SEVERIN, the internationally known German quality brand for electrical household appliances with a history of more than 130 years, is starting the year 2024 with new momentum and a clear goal to initiate the next phase of growth. Dr. Joyce Gesing and Gerhard Sturm, who are new to the company, will lead the company as co-CEOs from January 2, 2024. Gerhard Sturm is also appointed spokesman for the management. With Gerhard Sturm as Co-CEO, SEVERIN has gained an international sales and marketing expert with many years of experience in the world’s leading brand companies L’Oréal, Sony and Grohe.From January 2, 2024, Gerhard Sturm will be appointed Co-CEO and Managing Director of the international quality brand for household appliances SEVERIN, based in Sundern, Germany.
The previous sole managing director Dr. Despite a difficult market environment, Joyce Gesing has created the conditions for a new phase of growth and profitability over the last two years. In order to build on this development and strengthen it sustainably, Dr. Gesing and Mr. Sturm will divide the management tasks as co-CEOs from January 2, 2024 as followsGerhard Sturm is responsible for sales, marketing, product development, quality and customer service, with the mandate to further strengthen the SEVERIN brand and product portfolio and to further expand the company’s international presence. In addition, Mr. Sturm takes on the role of spokesman for the management.
Dr. Joyce Gesing is responsible for global purchasing, supply chain and logistics as well as IT, finance, human resources and transformation with the aim of further accelerating the structural alignment of the organization, processes and systems towards global growth and operational excellence.
The appointment of Gerhard Sturm as Co-CEO marks another milestone in the development of SEVERIN. The personnel is the next logical step to further strengthen SEVERIN as an internationally recognized consumer brand.

Hairer UK new CEO
David Meyerowitz, CEO of Haier UK & Ireland, has announced he will retire he has spent 33 years at the company.
Mr Meyerowitz will move to a new Strategic Advisor, UK & Ireland role to support the transition of a new Managing Director UK & Ireland which will be Neil Tunstall.
