Electrolux Rayong factory in Thailand recently celebrated its 20th anniversary. And what a journey it has been. On November 27, 2003, the first washing machine rolled off the assembly lines, marking the start of Electrolux manufacturing story in Thailand. Fast forward 20 years and the factory has grown into one of our key manufacturing sites. In 2022 alone, the factory produced 1.6 million appliances – including washing machines, dryers, refrigerators and gas and electric hobs – exported to 43 countries around the world.
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Beko Egypt factory
Beko Egypt is on track to open its $100 million plant in the 10th of Ramadan City in the fourth quarter of 2023, the company said in a press statement.
The disclosure was made in the statement announcing the meeting between Egyptian Minister of Trade and Industry Ahmed Samir and Umit Günel, General Manager of Beko Egypt in Ankara.
The plant, spread over 114,000 square meters, will have an annual production capacity of 1.5 million devices and will export 60 percent of its output to Europe, the Middle East, and Africa.
Made in Italy
Manufacture of electrical appliances and non-electrical household appliances in Italy” was weak, with turnover falling by 0.7% between April and May and by 1.9% over the year.
Hairer investment India
Haier India has invested Rs 400 crore for the expansion of its Greater Noida plant.
The phase II expansion of the plant is scheduled to begin this month and will be completed by November 2024. The company will add 44,890 sq m to the 3,05,726 sq m plant.
Haier India can currently produce one million air-conditioners, 1.5 million washing machines, and 3 million refrigerators annually at its plants in Greater Noida and Pune.
“With enhanced manufacturing capabilities and increased backward integration, we are confident in our ability to deliver exceptional products
the phase one expansion of the Greater Noida plant, the company had invested Rs 1,600 crore to create a manufacturing unit for air-conditioners, washing machines, and refrigerators.
Haier India also targets Rs 10,000 crore turnover by the end of 2024. BusinessLine had earlier reported that the targeted turnover is in line with the expected revenue growth of 40 per cent and 30 per cent in 2023 and 2024, respectively.
Bosch factory Russia
Bosch’s two idle manufacturing sites near St. Petersburg are set to be purchased by Chinese household appliances manufacturer Hisense, German multinational previously said that Ukraine-related sanctions had either interrupted most of its business in Russia, or brought it to a standstill for many months.
Hisense has already purchased some Russian assets belonging to Bosch, one of the sources told the media.
Bosch reportedly announced an internal tender earlier this year, with Hisense and another Chinese appliance maker, Midea, as well as an unnamed Turkish investor, emerging as potential bidders.The German corporation used to produce refrigerators and washing machines at its two production sites in the suburbs of St. Petersburg. Bosch’s Russian division received most of its components from EU countries.
Grundig new built-in oven
The new Grundig range of built-in electric ovens features innovative cooking technologies, designed to save time and effort. Thanks to a new fan system and a redesigned oven interior, the HotAero Pro technology ensures even heat distribution throughout the oven, delivering more even cooking results every time.
The range include 60cm single ovens, 90cm ovens, and 45cm compact ovens. They are equipped with multiple functions, including steam cooking, pre-set recipes, and self-cleaning technologies that help cookers to obtain the best results.
It is also available the Grundig 90cm Multi-function Double Oven featuring eight cooking functions for the main oven and four functions for the top oven. For ultimate ease, this model is also equipped with useful cleaning features, including nano-coated glass doors and catalytic oven liners.
Haier Named No.1 Global Major Appliances Brand by Euromonitor International for 14th Consecutive Year
Haier Smart Home the world’s leading home appliance brand and smart home ecosystem builder, has announced that the company has once again topped the rankings of global major appliances brands, according to the 2022 annual report released by Euromonitor International, the world’s leading independent provider of strategic market research. It is the 14th consecutive year that Haier has won this accolade, with the sales of Haier’s refrigerators, washing machines, freezers, and electric wine coolers also securing the number one spot.The remarkable sales performance in these four categories marks a new milestone for the company in the global major appliances market, as it marks the 15th consecutive year Haier has ranked first for refrigeration appliances, for home laundry appliances in 14 years, for wine coolers in 13 years, and for freezers in 12 years respectively
For over thirty years, Haier has been a leading brand in home appliances, driving forward industry development with technological innovation. In the era of the Internet of Things (IoT), Haier will continue its mission to establish itself as a world-leading ecosystem brand, bringing high quality smart home technology to households around the world.
Amidst the global economic slowdown that has stunted customer spending, Haier has put customer needs at the center of its strategy by adapting a user-first approach and upgrading its brand ecosystem, bucking the trend to achieve steady growth through the year.2022, Haier’s CASARTE retained its title as the number one high-end home appliance brand in China
In Europe where the sales of the home appliance market fell by 8.8%, Haier saw an overall increase of 4.2%.
The growth rate of Haier Smart Home has outperformed that of the industry in Australia for three years in a row, with sales seeing a 30% surge.
The stellar performance of Haier Smart Home in Japan went against the industry’s slump, growing at a rate eight times faster than that of the entire market.
Haier secured its position as one of Thailand’s top 3 home appliance brands, with a growth of 15%, despite the socioeconomic factors that held back the industry’s performance as a whole.
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