IFA 2024 — Europe’s largest consumer electronics trade show held in Berlin, Germany — opened on September 6 with Samsung Electronics showcasing an impressive array of AI-powered products and services under its vision of “AI for All.”



IFA 2024 — Europe’s largest consumer electronics trade show held in Berlin, Germany — opened on September 6 with Samsung Electronics showcasing an impressive array of AI-powered products and services under its vision of “AI for All.”



At IFA 2024, Samsung unveiled its vision of “AI for All,” emphasizing the company’s dedication to making artificial intelligence accessible to everyone. This commitment is reflected in Samsung’s diverse range of AI-powered products, which include mobile devices, household appliances, and entertainment systems. By integrating AI into these products, Samsung aims to enhance everyday life and ensure that more people can benefit from the advancements in artificial intelligence.
Samsung is offering users a streamlined user experience with its Bespoke AI home appliances , which now offer improved voice control with the Bixby update , which can understand multiple commands in a single sentence, recall previous context to execute continuous commands for personalized responses, and provide answers to product-related questions. Samsung is also offering users greater control and accessibility benefits. For example, Samsung has developed and implemented an automatic door opening feature on select models of washing machines and refrigerators, so users can open the doors with a light touch . A recent update allows you to open the door simply by saying “Open the refrigerator door,” even without a wake-up command like “Hey Bixby.”
Ensure energy savings
Samsung continues to prioritize energy efficiency in its products and leverages AI to do so, whether it’s in appliances like refrigerators and washing machines or to unlock the potential of the SmartThings ecosystem to help save energy. Samsung’s AI Hybrid refrigerators are designed to save energy. By combining two energy sources, a compressor and Peltier cooling technology, the refrigerator intelligently responds when more energy than usual is being used. For example, if the refrigerator door is left open for a longer period of time, Peltier technology works as an additional cooling source to improve overall energy efficiency.
SharkNinja took centre stage at this year’s IFA 2024 to unveil a fresh run of transformative products that will launch across the EMEA region for the home
Set to shake-up the at-home espresso coffee market, SharkNinja announced today that it will make its first EMEA entrance into the espresso coffee machine category this year with the launch of the Ninja Luxe Café range SharkNinja’s latest innovations for EMEA include the Ninja Luxe Café, an all-in-one espresso, filter coffee, and rapid cold brew maker (available in select models only); the Shark PowerDetect Robot, a robot that optimises cleaning by detecting and reacting to its surroundings; the Shark SteamPickup 3-in-1 Hard Floor Cleaner, a new steam mop that also collects debris, and the Ninja Foodi 8-in-1 PossibleCooker, a versatile multi-cooker that can slow cook, steam, sear/sauté, cook rice, and more. Additionally, SharkNinja is further expanding its product lineup in Europe and the Middle East. The upcoming releases include the Ninja Foodi 8-in-1 PossibleCooker, designed to simplify meal prep and cleanup for large families. These new products are poised to enhance the at-home cooking experience for both novice and experienced chefs.
SharkNinja Announces New Ninja SLUSHi Frozen Drink Maker:
The latest innovation from makers of the viral Ninja CREAMi lets users craft hassle-free, flavour-filled slushies at home. Now, kids and adults alike can enjoy their favourite slushies without leaving home thanks to the advanced technology of the Ninja SLUSHi Frozen Drink Maker bringing commercial-grade frozen beverages right to your kitchen.
Futhermore, Ninja has announced the launch of the new Ninja Blast Max Portable Power Pro. The new Ninja Blast Max has three programmes to choose from to create the perfect smoothie creations – blend, crush and smoothie. As it crushes ice to snow, there is no need for liquid when you blend.
Big News from Hamilton Beach UK
welcome renowned food writer, recipe creator, and founder of Radikal Kitchen, Radhika Howarth, as their new UK Brand Ambassador!
Radhika’s talent for blending diverse culinary influences and her passion for creating inspiring, flavourful recipes make her the perfect partner for Hamilton Beach. As a familiar face on Channel 4 and Amazon Prime, she brings a wealth of expertise to help home cooks Cook with Confidence using our innovative kitchen appliances.

Haier Europe announce the appointment of Diego Perrone as the new Managing Director for UK & Ireland.
In his new role, Perrone will be responsible for expanding Haier Europe’s leadership in the UK and Irish markets and driving profitability and business growth. He joined Haier Europe in 2022 as Head of Cooling with accountability for product leadership and the company’s business in the refrigeration segment.

Miele have just unveiled the world’s first washing machine drum without drum ribs, our “InfinityCare Honeycomb drum”, for even gentler fabric care and longer lifetimes for delicate fabrics! 👕 And a new generation of bagged vacuum cleaners called “Guard” sets standards in convenience, hygiene and design, for example with our completely new engineered dustbag concept ComfortFit.More info to follow.
Turnover: +25%. Margins: +47%. Best second quarter in history thanks to new plants in India and Mexico
In the first half of the year, Sabaf increased its turnover by 24.5%, reaching 143 million euros. The trend in sales and the portfolio in the coming months, the company reports to Il Sole 24 Ore , are projecting the turnover towards an all-time record, thanks to the new production units in Mexico and India and to the components for induction cooking.
Magic corporation launch a new vintage refrigerator: fresh matcha green brings a different colour to your life

Haier Appliances has announced the launch of its new 316 Top-Load Washing Machine series, featuring Ultra Fresh Air Technology The latest ‘Airfresh’ series is an upgraded version of the 306 series, combining modern design with advanced functionality.
This series includes Haier’s first top-load washing machine equipped with Ultra Fresh Air Technology, designed for larger households with a 8kg capacity.The washing machine runs a 6-minute air circulation cycle every 54 minutes to reduce odor and bacterial buildup

SEBO Stein & Co. GmbH will also be represented at IFA 2024! Visit us in Hall 4.1, Stand 203. Our high-quality vacuums, which are appreciated by cleaning professionals worldwide, ensure perfect cleanliness on every red carpet, whether in exclusive luxury hotels, at award ceremonies or in government buildings. SEBO stands for reliability – whether in large properties or with our domestic appliances in living rooms at home.
Recently honoured by the German Institute for Product and Market Evaluation with the ‘Highest Customer Satisfaction 2024’ award. They also won the market-internal floor care performance review for the 28th time in a row – customers and partners who voted SEBO 1st place in all categories. Their support makes us proud and motivates us to continue to deliver top performance.