Beko has introduced a major upgrade to its HomeWhiz smart platform, making it easier than ever to cut energy costs and adopt sustainable habits. With AI-driven features, real-time usage tracking, and personalized appliance settings, users can now optimize their homes effortlessly.
Smart, Simple, Sustainable
HomeWhiz empowers users to take control of their household from their phones, offering seamless connectivity and automation. Whether it’s reducing energy bills, minimizing water consumption, or automatically reordering detergent, this intelligent system simplifies daily tasks while promoting efficiency.
See, Save, Sustain
With HomeWhiz, monitoring and optimizing appliances is intuitive. Users can track daily, weekly, and monthly resource usage, transforming complex consumption data into actionable insights. By understanding not just how much energy and water are used—but why—HomeWhiz enables smarter routines, optimized appliance performance, and long-term savings.
A Vision for Smarter Homes
“HomeWhiz is more than convenience—it’s about sustainability and cost-efficiency,” says Akın Garzanlı, Chief Marketing Officer at Beko. “As a global leader in white goods, Beko offers a unified platform that automates tasks and delivers meaningful data to consumers.”
The update is available now, with more details on [Beko’s website] https://www.beko.com
Bosch Series 6 Air Fryer
Enjoy healthy and delicious meals with up to 95% less fat, made possible by innovative Air Fry technology! The Bosch Series 6 Air Fryer impresses with: pacious 7.2 L capacity – perfect for the whole family 7 programs for versatile dishes – from crispy fries to juicy poultry dishes Viewing window & interior lighting – for a perfect overview while cooking User-friendly touch operation & easy cleaning – for a stress-free cooking experience
Jetinno Unveils the JL06: Bring the Café Home
Jetinno, a pioneer in innovative coffee solutions, released the JL06 Home Coffee Maker, combining robust engineering with smart features for coffee enthusiasts.
Diverse drinks, drink quality, and convenience are key factors when choosing a home coffee machine. Jetinno’s fully automatic home coffee machine, JL06 series, is the perfect choice, especially in summer.The JL06 captivates at first glance with its innovative industrial design, featuring a refined brown metallic exterior that exudes sophistication. Its curved control panel interface seamlessly integrates into the compact body, offering effortless navigation while complementing modern kitchen or café aesthetics.
Due to its compact size, 240 mm* 450 mm* 360 mm (W*L*H), it can fit well even in a limited space.
Precision Grinding for Unmatched Flavor
At the heart of the JL06 lies a 64mm premium metal flat burr grinder, engineered to deliver consistent, uniform grounds across 9 adjustable settings. Users can tailor particle size to unlock the full flavor profile of any bean. At the same time, the flavor differences of beans can be experienced at different roasting degrees under different grinding degrees. The special steel burr system ensures minimal heat generation, preserving delicate aromas for a fresher, richer cup.
Pro Extraction, Fast Cold Brew
Featuring a professional-grade 14g espresso brewer with adjustable dosing from 6 to 14 grams, the JL06 delivers rich espresso extraction—true café quality at home. But it goes further: the extraction system integrates hot and ambient water, crafting smooth, low-acidity cold brew coffee in less than 5 minutes—perfect for those who crave refreshing flavor without the long wait
Beyond Performance: Elica’s Lhov & NikolaTesla One HP Transform Cooking
Elica, a global leader in kitchen ventilation and cooking appliances, is transforming the heart of the home with its bold, modern vision. Their latest innovations, Lhov and NikolaTesla One HP, go beyond mere performance, making beauty and creative freedom central to the kitchen experience. Whether your style is sleek and urban or classic and traditional, Elica’s range seamlessly adapts to any aesthetic.
Innovation at Its Core: Lhov and NikolaTesla One HP
Among Elica’s standout offerings is the Lhov, an all-in-one system that masterfully integrates an oven, hob, and extractor. Its minimalist design effortlessly blends into any kitchen, highlighting the clean lines and elegance of your culinary space. The Lhov boasts an oven 30% larger than conventional models, allowing you to cook bigger dishes or utilize two hobs simultaneously for unmatched flexibility.
For cooktops, the NikolaTesla One HP stands as an icon, recognized with the prestigious Compasso d’Oro award. This extractor hob marries clean lines with sophisticated materials to elevate your cooking. It redefines the kitchen by harmonizing aesthetics and powerful performance, turning every meal preparation into an exceptional moment.
Smart Features for Culinary Exploration
Elica’s smart features encourage experimentation and fun in the kitchen while delivering professional results. The Lhov’s AirFry mode provides crispy fries or croquettes with minimal oil. Meanwhile, the NikolaTesla One HP’s Tasty Fry optimizes temperature for faster, healthier, and more delicious frying. Another brilliant feature is the Melting mode, which keeps temperatures below 50°C, allowing you to melt butter or chocolate unattended without the risk of burning.
Elica: A Legacy of Leadership
For over 50 years, Elica has been an Italian pioneer, now a world leader in kitchen extraction systems. With 2,600 employees across sites in Italy, Poland, Mexico, and China, the company continues to combine cutting-edge design, innovation, and performance under the leadership of Francesco Casoli.
Italy’s Appliance Market Heats Up
At the APPLiA Italia Assembly, GfK unveiled fresh insights into Italy’s large household appliance market, and the numbers tell an interesting story. In the first quarter, the market saw a 2.4% rise in value and a notable 3.8% surge in volume—a clear sign that average prices are edging downward.
Vanishing Icons: The Decline of European Home Appliance Brands
Once upon a time, European homes were filled with trusted brands like Indesit washing machines and Hoover vacuum cleaners—hallmarks of engineering excellence. These names still exist, but their origins have shifted dramatically.
Over the past decade, the European consumer electronics landscape has undergone a seismic transformation. Asian conglomerates have systematically acquired household European brands, reshaping the market’s dynamics.
According to data from Euromonitor International and GfK, Chinese brands—both native and those acquired—now hold 42% of the European consumer electronics market, up from **18%** in 2015. A closer look reveals:
– **Pure Chinese brands** (Haier, Midea, Hisense, TCL) – **22% share (€47bn)**
– **Chinese-owned former European brands** (Candy, Gorenje) – **20% share (€43bn)**
Meanwhile, Turkish powerhouse **Arçelik (Beko)** controls **15%** of the market (€32bn), acquiring brands such as Grundig, Indesit, and Whirlpool’s European operations.
Korean giants **Samsung and LG** maintain **28%** combined market share (€60bn), predominantly leading the premium segment.
What remains of truly European brands—**Electrolux, Miele, Liebherr, Bosch-Siemens**—accounts for just **15%** market share (€32bn). However, their survival strategy hinges on a **strategic retreat to the premium market**, where profit margins soar **3-4 times higher** than the mass segment.
The Shift to Premium: A Temporary Haven?
European brands are no longer battling for dominance in lower price tiers. According to McKinsey’s 2024 European Appliance Report, **78%** of European brand revenue now stems from step-up and premium products (€300+ price points), a segment where Chinese competition remains limited.
But the real question remains—can European brands maintain their stronghold in the premium space? Or is this merely delaying the inevitable?
Dyson Pencil Vac
Dyson has unveiled the PencilVac, a sleek, ultra-slim cordless vacuum designed to redefine household cleaning. Dubbed “the broom of the future,” this innovative device boasts a streamlined 38-millimetre diameter—mirroring the design efficiency of Dyson’s Supersonic hairdryers—for an ideal balance between usability and cutting-edge technology.
Engineered for hard floors, the PencilVac features a continuous, rounded silhouette and a large cleaning head, offering effortless manoeuvrability. At its core is Dyson’s newly developed Hyperdymium motor—the company’s smallest and fastest vacuum motor—which delivers powerful suction while maintaining a compact form. This motor drives an advanced two-stage dust filtration system, ensuring optimal airflow by efficiently separating dust from the air.
Dust is compressed within a specialized air-compressing bin, maximizing capacity and minimizing emptying frequency. The vacuum’s ergonomic handle houses a swappable battery, while the innovative Fluffycones™ cleaner head strips and ejects even long hair, eliminating tangles around the brush bar. A dual brush-bar system enables effective cleaning both forwards and backwards, delivering exceptional edge-to-edge performance.
The PencilVac’s cutting-edge features include the Dyson Hyperdymium™ 140k motor, which enhances suction alongside laser-like illumination for precise cleaning. Its 22mm linear dust separation system captures 99.99% of particles as small as 0.3 microns, ensuring superior air quality. Additionally, a new air-powered dust compression system optimizes bin capacity with a hygienic, no-touch ejection mechanism for effortless disposal.
For a smarter cleaning experience, Dyson’s first-ever connected cordless vacuum links to the MyDyson™ app, providing real-time battery updates and filter maintenance guidance.
With its groundbreaking design and advanced functionality, the Dyson PencilVac promises to elevate everyday cleaning to an entirely new level.
Morphy Richards Cassini breakfast set
Introducing the Cassini range – the latest innovation from Morphy Richards, designed to elevate your breakfast experience. After nearly two years of development, we’re thrilled to reveal the first new breakfast set in over five years, crafted with precision, style, and functionality in mind. Get ready to start your mornings with a touch of excellence.
𝗘.𝗚.𝗢. 𝗣𝗼𝗹𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻 𝘂𝗽𝗱𝗮𝘁𝗲
Just 8 km from the center of Łódź, E.G.O. Polska Sp. z o.o.’s (E.G.O. Poland) new site is taking shape. Construction is in its final stages. The façade and roof are complete, and all windows, doors, and gates have been installed. The technical infrastructure is also in place. Work on the production and administration rooms and sanitary facilities is also well underway. The gradual relocation to the new premises is scheduled to begin in a few weeks. The modern facilities will produce electronic systems for dryers, washing machines, refrigerators, and coffee machines, as well as control panels for dishwashers and induction heating elements. They will also house a new research and development center where innovative user interfaces and connectivity solutions for inductive cooking will be developed
Currys staff cut
Currys plans to cut around 80 head office jobs to reduce costs, aiming for a 10% cut in its central cost base this year. This comes as the retailer faces a £30 million increase in its tax bill due to changes in National Insurance and Minimum Wage
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