Hisense target High-end

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Chinese home appliance maker Hisense Group has accelerated steps to expand its footprint in Europe, Africa, the Americas, the Middle East, Australia and Southeast Asia and ramped up its investment in technological innovation to target high-end markets abroad.

Jia Shaoqian, chairman of Hisense, said the company has set up 26 R&D centers, 36 industrial parks and production bases and 64 overseas branches across the globe.

Jia also highlighted the company’s determination and commitment to pressing ahead with its globalization strategy.

Jia said the company has established a complete industrial system, including R&D, production, sales, supply chain and services, while making forays into overseas markets, in order to better serve local markets and consumers. It aims to strengthen capacities in localized manufacturing, research and development, and talent cultivation.

Hisense’s revenue reached 202.2 billion yuan ($28.6 billion) in 2023, while its overseas sales stood at 85.8 billion yuan, accounting for more than 42.5 percent of the company’s total revenue.

Strix hit major milestone

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Strix Group Plc the global leader in the design, manufacture and supply of kettle safety controls and other complementary water temperature management components, is delighted to announce that it has achieved a major milestone, having surpassed the manufacture of 3 billion products worldwide.
Strix estimates that its controls are used approximately 1.2 billion times per day, in more than 100 countries, by over 10% of the world’s population. The Company has successfully cultivated a leading market value share of the global kettle control industry and occupies the number one position in the manufacturing of controls. A truly international business, Strix has c. 1000 employees and partners all over the world

Dreame launch in UK

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Dreame Technology, a pioneer of innovative home appliances, has officially made its debut in the United Kingdom with the launch of three flagship products at its first UK event. The company introduced  L40 Ultra robotic vacuum, and the H14 Pro wet and dry vacuum, showcasing its commitment to redefining clean living in the UK market.Founded in 2017, Dreame has quickly become a global leader in home cleaning technology, pioneering industry firsts. The company was the first to launch a robotic vacuum with a Robotic Flex Arm, designed to tackle hard-to-reach areas with ease. Dreame’s innovation also extends to engineering the world’s fastest digital motor at 200,000 RPM, delivering exceptional suction power for deeper, more efficient cleaning. Until this year, Dreame has made significant strides in the robotic vacuum market, securing the top 1 position in many countries, including Germany, Switzerland, Italy, France, and Poland.

Electrolux AEG brands have become the first in the industry to earn the new Woolmark Wool Care Green

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The latest range of tumble dryers from our Electrolux and AEG brands have become the first in the industry to earn the new Woolmark Wool Care Green certification from global wool care experts The Woolmark Company. The new certification ensures the highest care for wool together with lower energy consumption.

Woolmark already certified Electrolux and AEG products for wool washing and wool drying cycles for hand washable and machine washable wool garments, and now certain tumble dryer models in our new ranges in Europe and upcoming ranges in Asia Pacific (spring 2025) have taken the top Wool Care Green honors.

Severin raclette grills

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The new Black Line Lite raclette grills from SEVERIN are the perfect addition for cosy moments of enjoyment!

The Black Line Lite models are the perfect choice for a dinner for two or a culinary evening with friends. Their elegant design, versatile functionality and maximum enjoyment are an unbeatable combination. With a choice of 4 or 8 pans, a modern ceramic cooking surface and practical features such as the parking level and stylish illuminated temperature control, you can be sure that every raclette meal will be an unforgettable experience.

Blue Movement

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Did you know that home appliances rented from BlueMovement can last up to 20% longer than those purchased?

BlueMovement is making reliable appliances and services affordable to more consumers. That’s why they offer a fixed monthly fee for renting top-quality appliances.

And when it’s time to say goodbye to the appliance, they ensure sustainable logistics with take-back options and recycled packaging that can be re-used multiple times. It’s all about reducing waste and making a positive impact!

Not only that, but our efficient appliances also help consumers save on energy and water consumption. A win-win for their wallets and the environment.

Currently available in the Netherlands and Germany, BlueMovement is on a mission to expand and bring worry-free renting to more countries soon

APPLITECH 2025 is the first and only European trade show exclusively dedicated to the production of appliances

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APPLITECH 2025 is the first and only European trade show exclusively dedicated to the production of appliances and consumer electronics in all its aspects: technologies, equipment, design, machinery, accessories, components, parts and spare parts, materials, logistics and services.

A real business and networking event tailor made for all appliances and consumer electronics manufacturing industries . The event will take place in the prestigious Bologna Exhibition Centre, on 12-14 November 2025 . In an exhibition area of over 12,000 square meters , hundreds of companies will showcase the best of national and international technologies and services , and their novelties: in this supply chain sector, as well as many others, Italy is at the forefront of the world, and its companies are leaders in innovation, technologies, export and market share.

APPLITECH 2025 will bring together thousands of globally renowned experts from appliance and consumer electronics manufacturing industries and their value chain suppliers, managers, technicians, planners, installers, dealers, distributors, retailers, investors, institutions and associations, science and academia, policy-makers , NGOs, research centers and consultants

Haier Xynergy dishwasher

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The new Haier dishwashers!

The Haier Xynergy with Heat Pump technology is our most sustainable and efficient dishwasher ever with an A-40% energy rating,  allowing you to save on energy and be environmentally friendly.  Thanks to the new H-Spray Arm and Cutlery Shine Plus technology, this dishwasher can achieve extraordinary cleaning results even with rapid programs.

The Haier I-Pro Shine dishwasher offers maximum performance with very low consumption. It comes with exclusive Biovitae technology, which uses natural white, UV-free LED light to effectively sanitize and eliminate viruses and bacteria from dishes, including plastic and glass components.

Gorenje to close components plant

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Gorenje, part of China’s Hisense Group, said on Tuesday it is closing the components production plant in Rogatec, eastern Slovenia, as it is no longer competitive.The Gorenje plant in Rogatec, where components for refrigerators and freezers are manufactured, will be closed at the end of August 2025, and production will be greatly reduced at the end of this year,” Mateja Celin, a corporate communications officer with Gorenje, said in a statement to SeeNews.

The production of refrigerators and freezers, the components for which are made in Rogatec, has been taking place in Valjevo in Serbia for years now, Celin explained.