LG Unveils Next-Gen Commercial Laundry Innovations at Clean Show 2025

LG Electronics is making waves at Clean Show 2025—the premier North American tradeshow for the commercial laundry industry—taking place in Orlando, Florida from August 23 to 26. At the heart of LG’s exhibit is a robust lineup of advanced laundry solutions designed to meet the evolving needs of laundromats, hotels, healthcare facilities, and other commercial operators.

💡 Smarter, Faster, More Efficient

Showcasing its commitment to innovation, LG introduces its latest AI-powered laundry technologies that deliver exceptional performance, energy efficiency, and operational savings. Visitors to the LG Professional AI Zone will get a first look at the LG PROFESSIONAL LAUNDRY series—making its U.S. debut at the show. Though not yet available stateside, this flagship lineup underscores LG’s global leadership in high-volume, high-performance laundry systems.

🌀 AI-Driven Combo Units: Precision Meets Speed

The PROFESSIONAL LAUNDRY Combo units are equipped with LG’s intelligent AI technology, which automatically adjusts water levels and optimizes wash and dry cycles based on load size. These machines complete a full cycle in just 60 minutes*, helping businesses reduce energy consumption without sacrificing quality.

⚙️ Engineered for Stability and Speed

LG’s proprietary Ball Balancing System ensures smooth, stable drum rotation at speeds up to 1,100 RPM, generating a g-force of 520. This innovation reduces vibration, improves water extraction, and shortens cycle times—ideal for demanding commercial environments.

🔥 Dual Action Heat Exchange & Ductless Design

The Dual Action Heat Exchange System delivers fast, even drying by efficiently transferring heat to fabrics, lowering energy usage while maintaining top-tier performance. Plus, a ductless design offers flexible installation options, making it easier for businesses to save on setup costs and maximize space efficiency.

LG Showcases Smart, Sustainable Laundry Innovations at IFA 2025

LG Electronics is unveiling a next-generation lineup of AI-driven laundry solutions designed to meet the evolving needs of European consumers. With a strong focus on energy efficiency, sustainability, and intelligent performance, LG’s latest appliances reflect the company’s commitment to innovation tailored to modern lifestyles.

🌍 Sustainability Meets Smart Design
Leading the charge is the new LG HeatPump WasherDryer—also known as the LG WashCombo. This all-in-one unit combines the power of LG’s washer and dryer technologies, maintaining its Energy Class A rating across the full wash-to-dry cycle. Originally part of LG’s premium SIGNATURE series, the updated model features DUAL Inverter HeatPump™ technology and eco-friendly R290 refrigerants, delivering exceptional efficiency while complying with Europe’s rigorous environmental standards.

Its space-saving built-under design and generous load capacity make it ideal for compact European homes, while advanced AI algorithms ensure customized fabric care with every cycle.

🧠 Intelligent Features for Cleaner, Greener Laundry
LG’s new washing machines introduce the Microplastic Care Cycle, which reduces microplastic emissions from synthetic fabrics by up to 60%*. AI motion control further boosts energy savings, while AI DD™-powered Core-Tech enables the AI Wash™ function to detect load weight and select the optimal wash pattern—protecting delicate garments and conserving power.

On the drying side, LG’s latest models also achieve Energy Class A ratings. The AI Dry™ feature, powered by AI Dual Inverter™ technology, intelligently adjusts drying speed based on fabric type, weight, and humidity—especially beneficial for soft textiles.

🛠️ Designed for European Preferences
Understanding that many European households prefer DIY installation, LG has integrated self-installation checkup tools via its LG ThinQ app. The new Comfort Kit for the 24-inch laundry lineup further enhances accessibility and ease of use.

From intuitive displays to automatic cycle optimization, LG’s expanded portfolio simplifies daily laundry routines while elevating home aesthetics. The 24-inch WashTower, available in a range of colors, blends seamlessly into contemporary interiors.

💬 A Vision Rooted in Local Insight
“By combining advanced AI with deep customer insights, LG has developed laundry solutions that reflect the unique habits and preferences of European users,” said Lyu Jae-cheol, President of LG’s Home Appliance Solution Company. “This approach strengthens our leadership in Europe and reinforces our role in shaping the future of sustainable home appliances

The Truth About Laundry — 5th Edition Just Dropped

We’re excited to unveil the latest chapter of The Truth About Laundry, Electrolux Group’s long-running research initiative exploring how Europeans wash, dry, and care for their clothes. This year’s edition marks a milestone: for the first time since launching the pan-European reports in 2021, we’re diving deep into drying habits alongside washing behaviors.
With data from 22.6 million wash cycles, 6 million drying cycles, and feedback from over 15,000 adults across 14 countries, the findings are clear—consumers crave speed, convenience, and sustainability.
🔍 Key Takeaways from the 2025 Report:

⏱️ Speed is reshaping laundry routines 
One in three wash cycles now finishes in under an hour, signaling a shift toward faster, more efficient cleaning.

🧵 Fabric caution persists in drying 
Consumers remain hesitant to tumble dry delicate materials like wool and silk, reflecting ongoing concerns about garment care.

⚡ Energy efficiency drives decisions 
Over half (53%) of respondents say energy efficiency will be a top priority when choosing their next major appliance.

🌡️ Lower temperatures, smarter choices 
Two-thirds of people who wash at cooler settings report no issues—and nearly as many now recognize that lower temps help clothes last longer.

👕 Care labels still rule—sometimes too much 
62% of consumers regularly follow care label instructions, even when those guidelines don’t align with the capabilities of modern appliances.

View Report https://admin.betterlivingprogram.com/wp-content/uploads/2025/08/Truth-About-Laundry-2025.pdf

Electrolux Launches “Wash Life Balance” Campaign Celebrating Smarter Living

Electrolux brand’s new global ad campaign, Wash Life Balance, that playfully shows how faster, smarter technology means less time needed for chores, and more time available for living.

“Rooted in the understanding that most people want to spend as little time on chores as possible, Wash Life Balance is a stylistic celebration of Swedish values and the human-centric innovation we bring to every product experience,”https://youtu.be/CTW00gYNN38?si=ZxHj26dlVynW2IhT

Schulthess’ New Generation of Appliances Wins Red Dot Award

Schulthess’ New Generation of Appliances Wins the Prestigious Red Dot Award The Red Dot Award is a globally recognized seal of excellence in design. Only products that exhibit outstanding design quality are honored by the international jury. On July 8th, the new Vanity Fair washing machine received the coveted Red Dot in the category “Red Dot Award: Product Design 2025.” This is not the first time Schulthess has received this distinction: In the past, they have already won the Red Dot Award with products from both our Professional and Homecare ranges. Schulthess ambition is clear – world-class performance in every area, and of course, that includes product design.

Samsung’s Bespoke AI Laundry Combo: Smart Convenience for Modern Living

Since its 2024 launch, Samsung’s Bespoke AI Laundry Combo has sold over 100,000 units in Korea and earned 21 major awards, cementing its place in the all-in-one washer-dryer market. Designed to streamline laundry routines, it eliminates the need for manual transfer between machines, saving space and time. 

A Samsung survey of 206 Korean buyers found that top reasons for purchasing all-in-one models included hassle-free operation (23%), space-saving design (21%), and seamless wash-to-dry automation (11%). With this convenience, users are washing clothes more frequently, particularly dual-income households who prefer weeknight laundry sessions. 

Equipped with AI Wash & Dry, the Combo optimizes cycles based on weight, fabric type, and soil level, ensuring efficiency. Users appreciate features like Flex Auto Dispense (91% satisfaction) and AI Energy Mode (89%), which reduce detergent waste and cut energy consumption by up to 60%. Compared to conventional setups, it reduces spatial demand by 40%, offering greater installation flexibility. 

Samsung continues to push innovation with the 2025 model, increasing capacity to 18kg and shortening drying time by 20 minutes, allowing a full cycle to finish in just 79 minutes. “We aim to bring meaningful changes to users’ lives with personalized and innovative technology,” says Jong-Hun Sung, VP of Clothing Care R&D at Samsung.

LG’s Trom Wash Tower Hits 1 Million Sales: Smart, Space-Saving Laundry Innovation

LG Electronics’ Trom Wash Tower has surpassed 1 million sales in Korea since its 2020 launch. Designed for space efficiency, it integrates a washer and dryer in a compact tower.

Its AI DD motor adjusts settings based on fabric type, weight, and humidity, while a low-temperature heat pump protects fabrics. The True Steam function enhances cleaning and reduces wrinkles.

LG Electronics offers various sizes, including a compact model for small spaces. The latest AI Wash Tower features smart functions like “AI Time Guidance” and “AI My Course” for customized wash cycles. It also boasts a 25kg drying capacity—the largest in Korea—ideal for bulky items.

The Rise of Multi-Drum Washing Machines: A New Era of Smart Laundry Solutions

The washing machine market has seen a surge in innovation, with leading brands rolling out multi-drum solutions to meet evolving consumer demands. The call for an “all-in-one lazy washing machine” that effortlessly handles underwear, socks, shoes, and clothes has spurred companies into action, with groundbreaking designs showcased at AWE2025.

Haier has led the charge with its newly launched three-drum lazy washing machine, officially delivered to customers in its first batch. According to JD platform data, the product has already surpassed 20,000 sales, with over 29,000 reservations placed for upcoming releases. Not far behind, Midea has introduced the Xiaowumei 3.0 washing machine, featuring a modular stacking system that allows users to expand from two to three, five, or even seven drums. This model achieved more than 10,000 sales within just 28 hours of its debut on JD.

Hisense, another key player in this emerging trend, unveiled its Marshmallow Ultra Family Drum—an innovative three-drum modular washing machine designed for flexibility. Current reservation figures indicate sales exceeding 20,000 units. With top brands racing to deliver advanced double- and triple-drum washing machines, could this category be the next big wave in the industry?

Haier’s approach focuses on maximizing capacity within a single machine, slightly taller than standard models yet compact enough to accommodate three drums. The largest drum is dedicated to everyday laundry, while the two smaller ones are ideal for delicate items such as socks, underwear, or baby clothes. Meanwhile, Midea and Hisense have opted for a modular, split-design system that enables multi-zone washing. Their models maintain a standard width, integrating dual-drum mini washers within a single unit. The Hisense Marshmallow Ultra Family Drum even offers a detachable three-drum setup, though individual drum purchases are currently unavailable. Additionally, their stackable configuration supports washing and drying functions, allowing users to build upwards to create a five- or seven-drum system.

With these pioneering designs redefining the traditional washing machine, the industry may soon embrace multi-zone washing as the new standard for convenience and efficiency.

Samsung Launch Slim Combo and Washer Models in the UK

Samsung has launched its new Slim Combo and Washer models in the UK, focusing on energy efficiency, space saving, and smart connectivity. These appliances feature SpaceMax™ technology for a larger drum in a slimmer 480mm depth, saving 12.7% space compared to standard models while maintaining a 9kg capacity. AI Ecobubble™ ensures efficient cleaning, exceeding the A energy rating by up to 10% and improving stain removal and fabric care. SmartThings integration with AI Energy Mode allows users to monitor and reduce energy consumption by up to 70% on select cycles. Clothing Care on SmartThings provides personalized laundry recommendations based on usage, weather, and seasonality. The AI Wash feature intelligently optimizes water usage, and the Auto Dispense now offers a flex option for up to four different detergent types.

Miele ribless drum washing machine

Laundry technology has evolved remarkably over the past two decades, with machines reaching peak energy efficiency. As further reductions in energy consumption become increasingly challenging, manufacturers are shifting their focus to sustainability in fabric care. Traditional washing machine drums feature ribs that create friction, leading to fiber abrasion and premature wear on textiles. However, removing these ribs poses a challenge—without them, laundry struggles to rotate properly in the drum.

Miele has introduced an innovative solution with the Nova Edition W2, the first washing machine featuring a ribless drum. Instead of conventional ridges, it utilizes honeycomb-shaped formations—dubbed “royal combs”—which gently guide laundry through the wash cycle. The true breakthrough lies in its dynamic motion. Rather than continuous rotation, the drum oscillates back and forth like a swing, intelligently adjusting until optimal fabric movement is achieved. This cutting-edge system processes over 700 technical signals per minute to ensure efficient and gentle washing.
Miele’s Next Leap Forward 
The W2 Nova stands as Miele’s most advanced washing machine to date. With this innovation, the company aims to create another milestone in laundry care, reminiscent of its pioneering honeycomb drum and water spray technology introduced 25 years ago. By rethinking fabric treatment, Miele continues to push boundaries in sustainability and intelligent laundry solutions.