Category Archives: SDA

KitchenAid new colour

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Beetroot, a rich magenta is the KitchenAid brand’s 2022 new colour of the year. A KitchenAid, have always championed the power of colour to fuel creativity, – said Carley Smith, the senior marketing manager -. Beetroot is no different. This energizing and uplifting hue invites adventurous cooks of all skill levels to make every day more vibrant by feeding their insatiable appetite for new experiences in the kitchen and beyond.

Among the KitchenAid’s small appliances available in beetrot colour, we can find: the K400 variable speed blender and the Artisan series stand mixer. On the surfaces of these products the rich magenta is made more precious by a lush satin finish.

Looking at the outside of the beet, you’d never know the brightness concealed within – said Jessica McConnell, director of finish and material design for Whirlpool Color -. When sliced open, it reveals extraordinary vibrance inside. The rich magenta with lush satin finish makes every day more vibrant with a pop of energizing colour

Small domestic appliance market set to grow

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According to a new report by by Research and Markets, the global small domestic appliance (SDA) market is forecast to reach $581.6bn (€508.5bn) by 2030, registering a CAGR of 13.0% from 2021 to 2030 considerable growth rate is anticipated for new, advanced and smart residential and commercial appliances for the residential and commercial segment. In addition, there has been a huge increase in demand from the major countries in Europe such as France, Spain, the UK and Russia.

Increasing preference for a hassle-free lifestyle and growing industrial application of air purifiers and vacuum cleaners, are all supporting the growth of small domestic appliances in the region, the report stated. Product innovation and quick adoption for the technologically advanced appliances are further adding to the growth of the small domestic appliances market in Europe.

At the same time, high prices and high popularity of both residential and commercial small domestic appliance brands has led to the advent of counterfeit brands, the report said. These are generally prevalent in the developing economies where customers are highly price-sensitive, Research and Markets commented. This factor is said to restrict the sale of the existing original small domestic appliances brands in these regions.

The major players operating in the market, according to Research and Markets, include Koninklijke Philips N.V., The Whirlpool Corporation, LG Electronics Inc., Bosch, Electrolux AB, Panasonic Corporation, Spectrum Brands Holdings, Inc., The Middleby Corporation, Morphy Richards, and Samsung Electronics Co. Ltd.

For full report https://www.researchandmarkets.com/reports/5521514/small-domestic-appliances-market-by-product-type?utm_source=GNOM&utm_medium=PressRelease&utm_code=6gjtfw&utm_campaign=1650023+-+Outlook+on+the+Small+Domestic+Appliances+Global+Market+to+2030+-+Availability+of+Quality+Product+at+Affordable+Prices+Presents+Opportunities&utm_exec=jamu273prd

Global small domestic appliance (SDA) market is forecast to reach $581.6bn (€508.5bn) by 2030

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According to a new report by by Research and Markets, the global small domestic appliance (SDA) market is forecast to reach $581.6bn (€508.5bn) by 2030, registering a CAGR of 13.0% from 2021 to 2030.

The main drivers for growth include growing demand from an increasingly urbanised population, increased personal disposable income, and affordable credit facilities. Another significant factor in the upward trend is a surge in innovation in home appliances, encouraging consumers to replace their old models with new “smarter” versions.

According to Research and Markets’ report, the COVID-19 pandemic has also positively impacted the overall growth of the small domestic appliances market.

It says that during the lockdown period, people were choosing to invest in their homes, including the replacement of their old appliances with smart and advanced models.

In addition, due to an increased focus on health, small domestic appliances that promote greater levels of hygiene also saw an uptick.

Europe gained significant share in the global small domestic appliances market in 2020 and is expected to sustain its share during the forecast period, the report said.

A considerable growth rate is anticipated for new, advanced and smart residential and commercial appliances for the residential and commercial segment. In addition, there has been a huge increase in demand from the major countries in Europe such as France, Spain, the UK and Russia.

Increasing preference for a hassle-free lifestyle and growing industrial application of air purifiers and vacuum cleaners
are all supporting the growth of small domestic appliances in the region, the report stated. Product innovation and quick adoption for the technologically advanced appliances are further adding to the growth of the small domestic appliances market in Europe.

At the same time, high prices and high popularity of both residential and commercial small domestic appliance brands has led to the advent of counterfeit brands, the report said. These are generally prevalent in the developing economies where customers are highly price-sensitive, Research and Markets commented. This factor is said to restrict the sale of the existing original small domestic appliances brands in these regions.

The major players operating in the market, according to Research and Markets, include Koninklijke Philips N.V., The Whirlpool Corporation, LG Electronics Inc., Bosch, Electrolux AB, Panasonic Corporation, Spectrum Brands Holdings, Inc., The Middleby Corporation, Morphy Richards, and Samsung Electronics Co. Ltd.

Groupe SEB record year

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Thierry de La Tour d’Artaise, Chairman and CEO of Groupe SEB, comments : “Groupe SEB delivered in 2021 a record year, with revenue above €8 billion. This exceptional #growth, better-than-expected and exceeding €1 billion, was driven by the remarkable dynamics of the Consumer business and that of Professional Coffee, which confirmed its recovery. It enables us to offset headwinds and to reach an Operating margin from activity of 10%.I am very proud of these achievements. I would like to share this success with all our Groupe SEB teams and thank them for their mobilization throughout this complex period.”https://www.groupeseb.com/en/news/provisional-2021-sales-record-year

The Funky Appliance Company.

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Joe Sillett already had 21 years of entrepreneurship under his belt when setting up The Funky Appliance Company.

After a shopping trip with his wife Sadie, they noticed how bland essential home appliances were. Joe decided to mix household essentials with style and fun to form the Funky Appliance Company

This year they’re on track to make £1-2 million in sales

Learn about the award-winning appliance company here https://www.funkyappliance.co/

Groupe SEB tie with the Moroccan company

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Groupe SEB has signed an agreement with Preciber, a family-company in Morocco owned by Mohammed Berrada and Precima. The partnership led to the creation of the joint venture Groupe SEB Maroc, which is 55% controlled by Groupe SEB.the same time, Groupe SEB has invested via SEB Alliance in the CathayAfricInvest Innovation fund to identify start-ups active on the African continent in line with its innovation policy. This fund is one of the largest of its kind in Africa. After the establishment of a joint venture in Egypt in 2018, Groupe SEB thus confirms its desire to have a strong foothold in Africa.

Leveraging AI for a “smarter shaving experience

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Consumer electronics giant Philips has launched the Philips Norelco Shaver Series 9000, a “revolutionary” shaver which pairs AI and the connected Philips GroomTribe app to deliver “the ultimate smart shaving experience”.

According to the brand, the Philips Norelco Shaver Series 9000 delivers superior closeness and personalised skin comfort, (when compared with Philips Norelco 9000 predecessor), even on five-day beards.

Features include a Pressure Guard sensor, which links with an intelligent light ring, illuminating in different colours to indicate whether and when the right amount of pressure is applied. Motion Control sensors in the Philips Norelco Shaver Series 9000, meanwhile, track and guide shaving motions for a more efficient shaving technique.

When used with the Philips GroomTribe app, the shaver provides real-time feedback to users on their shaving patterns including pressure, speed and motion, as well as personalised shaving plans and tips, Philips says. And, for improved shaving performance, the Power Adapt sensor reads hair density 500 times per second and auto-adapts cutting power for an effortless shave.

The sale of Philips Domestic Appliances business to Hillhouse Investment is now complete

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The sale of Philips Domestic Appliances business to Hillhouse Investment is now complete… with the company looking forward to a bright new future.

Royal Philips has announced that in September it had completed the sale of the Domestic Appliances business to Hillhouse Investment, a global investment firm. Philips originally announced the planned sale on March 25, 2021.

The transaction values Domestic Appliances, a global leader with €2.2bn sales in 2020 in kitchen, coffee, garment care and home care appliances, at an enterprise value of approximately €3.7bn. The total deal value amounts to approximately €4.4 billion resulting from an additional 15-year brand license agreement with annual payments that represent an estimated net present value of approximately €0.7bn.

“I am pleased that in line with our plans we have completed this transaction and concluded our major divestments,” said Frans van Houten, CEO of Royal Philips. “I am confident that the Domestic Appliances business will be able to expand on its market leadership with the support of Hillhouse Investment. In the past 12 months, Philips has further strengthened its portfolio with the launch of new products and solutions, as well as the acquisitions of Intact Vascular in image guided therapy, and BioTelemetry and Capsule Technologies in connected care. We are executing on our strategy to deliver integrated solutions that support professional healthcare customers achieve the Quadruple Aim and consumers with their health.


We are in a great position to continue bringing meaningful innovations to the consumer’s home in areas such as kitchen, coffee, garment care and home care appliances,” said Henk de Jong, CEO of Domestic Appliances. “We look forward to embark on this new partnership with Hillhouse Investment, building on our longstanding consumer, customer and partner relationships, as well as our market leading positions across our portfolio and the brand license partnership with Philips.” 

Following the sale of Domestic Appliances, Philips’ €3.2bn Personal Health businesses will continue to shape its important role in the company’s integrated health continuum approach through products and solutions that support healthy living and prevention of diseases. Philips is a global leader in oral healthcare, personal care and mother & child care, areas that are essential building blocks of consumer health.

De’ Longhi, record growth in the first 9 months

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Net revenues of € 2,149.5 million, up 45.9%

De’ Longhi, a group active in the small household appliance sector dedicated to the world of coffee, cooking, air conditioning and home care, recorded net revenues of 2,149.5 million euros in the first nine months of 2021, up 45.9% (49.2% at constant exchange rates) compared to the same period of 2020. Adjusted Ebitda amounted to € 357 million (314.9 million on a like-for-like basis), up 124.9% and equal to to 16.6% of revenues. Net profit was 243.5 million euros, up 134.2% and equal to 11.3% of revenues.

The CEO of the Massimo Garavaglia Group commented: “The third quarter showed a robust growth trend at a high single digit rate, despite the very challenging comparison with the same quarter last year which had recorded a marked growth of + 26% on 2019. The exceptional results obtained in this macroeconomic scenario were accompanied by the expected acceleration of investments in communication and marketing. For this reason 2021 we believe we can continue to look positively at the evolution of the business, in the face of the growing global difficulties in the distribution and production sectors, and therefore we confirm the objectives and guidance for 2021 previously communicated”.

Investments amounted to 92.5 million euros, an increase of approximately 33.8 million compared to last year. The positive net financial position at 30 September 2021 amounted to 216.1 million euros (451.5 million euros at 30 September 2020). The group recalls that over the last 12 months it has finalized two acquisitions, that of the American Capital Brands in December 2020 and that of the Swiss group Eversys in May 2021, for a total financial commitment of € 463.4 million. For 2021, the Group expects revenue growth at constant exchange rates, at a rate that is in the upper part of the 28% – 33% range and an adjusted EBITDA improvement compared to last year, both in value and percentage. of revenues.