Groupe SEB has signed an agreement with Preciber, a family-company in Morocco owned by Mohammed Berrada and Precima. The partnership led to the creation of the joint venture Groupe SEB Maroc, which is 55% controlled by Groupe SEB.the same time, Groupe SEB has invested via SEB Alliance in the CathayAfricInvest Innovation fund to identify start-ups active on the African continent in line with its innovation policy. This fund is one of the largest of its kind in Africa. After the establishment of a joint venture in Egypt in 2018, Groupe SEB thus confirms its desire to have a strong foothold in Africa.