Consumer electronics giant Philips has launched the Philips Norelco Shaver Series 9000, a “revolutionary” shaver which pairs AI and the connected Philips GroomTribe app to deliver “the ultimate smart shaving experience”.

According to the brand, the Philips Norelco Shaver Series 9000 delivers superior closeness and personalised skin comfort, (when compared with Philips Norelco 9000 predecessor), even on five-day beards.

Features include a Pressure Guard sensor, which links with an intelligent light ring, illuminating in different colours to indicate whether and when the right amount of pressure is applied. Motion Control sensors in the Philips Norelco Shaver Series 9000, meanwhile, track and guide shaving motions for a more efficient shaving technique.

When used with the Philips GroomTribe app, the shaver provides real-time feedback to users on their shaving patterns including pressure, speed and motion, as well as personalised shaving plans and tips, Philips says. And, for improved shaving performance, the Power Adapt sensor reads hair density 500 times per second and auto-adapts cutting power for an effortless shave.