Category Archives: Domestic appliance news,

Enjoy authentic pizza at home with Küppersbusch

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Discover the new pizza oven BP6332.0 and compact oven CBP6332.0 of Küppersbusch that will become the perfect help to achieve the authentic Pizza Da Trattoria that anyone craves, right in the comfort of home.

Feed up the appetite for a crusty pizza with the unique pizza function with 340° C temperature and in only 3 minutes! Ingenious accessories like the baking stone, that’s inclusive, will help to back pizza or even bread or tarte.
These ovens will guarantee the ultimate professional results of an authentic brick oven.

Spear & Jackson enter the heating market

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Benross introduce its latest innovation, the Spear & Jackson Heating range, which is designed to complement the recently launched Air Zone range.

The range is produced under an exclusive brand licence between Benross Marketing Ltd and Spear & Jackson UK Ltd

The Spear & Jackson Heating range has been developed to offer a stylish and modern solution to electric home heating, and includes 1500w and 2000w wall mounted panel heaters, portable ceramic PTC heaters and an oscillating tower fan heate

Morphy Richards

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Morphy Richards, a renowned brand known for its high-quality, British-style, and innovative products, has announced a strategic brand upgrade to support business growth in the medium and long term. In collaboration with globally recognized strategic consulting firm Prophet, Morphy Richards aims to pinpoint its core competence and devote to the best path for sustainable growth. The goal is to allow consumers get a different life experience brought by Morphy Richards products.

Established in 1936, Morphy Richards is a time-honored brand. As a historic British brand, Morphy Richards has a presence in a number of countries across Europe and Asia. Specializing in small household appliances, Morphy Richards has deeply cultivated the kitchen and living appliances sector. The brand upgrade aims to enhance brand influence, steer the direction of product development, and improve performance. As part of this strategic initiative, Morphy Richards is now actively recruiting business partners who share the same growth goals. Organizations and individuals interested in partnering with this time-honored brand are invited to make contact.

“In the post-pandemic world, the most relevant brands speak to consumers’ heads and hearts by offering dependable, consistent, and delightful product innovations and branded experiences. We are honored to partner with Morphy Richards to unlock the next wave of uncommon growth across more and more markets,” said Jolin, Associate Partner of Prophet. A growth and transformation consulting firm that helps leaders unlock uncommon growth, Prophet has 15 offices and over 600 strategists, data analysts, marketers, digital experts, and creatives worldwide, partnering with multiple companies to develop solutions that drive lasting impact and help move society forward.

“We have a truly unique opportunity. In the UK, Morphy Richards has 86% brand recognition which is up there with industry-leading global brands! With the right products and a great team, I am confident that we can re-establish Morphy Richards as the envy of the industry,” said Rob Wileman, Managing Director of Consumer Brands Limited, which has become the official licensee of Morphy Richards in the UK in 2023.

About Morphy Richards

Morphy Richards, a premium and innovative small appliance brand, was established in the UK in 1936. For more than eight decades, Morphy Richards has been committed to infusing smart ideas and quintessential British style into the kitchens and everyday lives of families.

Moulinex easy Fry

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Moulinex Easy Fry Grill & Steam allows user to cook in three different modes. In addition to air frying with Extra Crisp technology for crispy results with little (or no) oil, it is also possible to use the grill for roasting and the steam cooking for a healthier diet. Furthermore, the Easy Fry Grill & Steam has a big capacity of 6.5 liters and presents 7 automatic program

Haier Europe, the commitments of the sustainability plan

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Clear objectives of emissions reduction and sustainability integrated into its activities , both through an improvement in operational performance and with a strategy based on resource efficiency and energy saving solutions : here are the new steps forward by Haier Europe in its sustainability plan. The starting point of this ambitious objective is represented by the Haier Europe sustainability report , recently published: the document illustrates the main results achieved in the last period and the investments made by the company in favor of greater production efficiency in strategic plants, to reduce part of direct and indirect emissions by over 20%.

For the next few years, Haier Europe has announced its commitment to present a plan to reduce emissions by adopting a scientific and calculated approach through the Science Based Targets Initiative (SBTi) , a global body that allows companies to set targets in line with latest scientific discoveries. Haier Europe has set an interim target of 60% renewable energy at all company-controlled sites by 2025 , and intends to support part of its operations with self-produced renewable energy by deploying solar panels at all its factories.

With its multi-brand offer ( Candy, Hoover and Haier ) Haier Europe offers a wide range of freestanding and built-in class A products , the most energy efficient for household appliances. Recently, the company also launched WashPass , the first AI-controlled subscription washing service and has focused on developing energy efficiency partnerships and also launched a new Green Energy division

Midea KWHA Unwraps Revolutionary Whole House Water Solutions

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Midea Kitchen and Water Heater Appliances Business Division (Midea KWHA) has unveiled its innovative Whole House Water Solutions at Aquatech Amsterdam 2023, held from November 6-9 in the Netherlands. Midea KWHA’s presence at the leading global water trade show highlights the business division’s commitment to providing comprehensive water treatment for residential water filtration and heatingThe Midea Whole House Water Solutions is an all-encompassing suite designed to meet the diverse water needs covering the entire household. This system includes pre-filter, water softener, water dispenser, water purifiers, beverage solutions, and water heater solutions. The flexibility of Midea KWHA’s offerings ensures that each home can enjoy tailored solutions, from the kitchen to the living room, bathrooms, workspaces, and even the equipment room.

The solutions Midea KWHA presented are not just about variety but also about integration and ease of use. They have been thoughtfully designed to cater to almost every domestic scenario. For instance, in the kitchen, Midea KWHA’s products support culinary practices by ensuring purified water is always on tap, while the living room benefits from the sleek design and convenience of Midea’s water dispensers. Workspaces remain hydrated with Midea KWHA’s efficient solutions, and bathrooms are transformed into spaces of comfort with on-demand water heatingMoreover, the brand takes pride in its multi-functional beverage solutions, featuring innovative ice and sparkling water machines, which add a touch of sophistication to more home settings. Furthermore, Midea KWHA offers a diverse range of Reverse Osmosis Water Purifier products. These products are designed to purify water effectively and cater to varying temperature requirements. Additionally, they come equipped with a sparkling water feature, enhancing their functionality and appeal.

Aquatech Amsterdam 2023 as the world’s leading water process, drinking, and wastewater exhibition, reaffirms its commitment to safe, in-person business engagements. Midea KWHA aligns with this innovative, safety-conscious platform, demonstrating their dedication to excellence and customer well-being.

Midea KWHA’s showcase at Aquatech Amsterdam 2023 signifies a monumental advancement in its evolution of home water treatment solutions. The Midea Whole House Water Solutions herald a new era in which quality, safety, and convenience are the cornerstones of every household’s water system. With Midea KWHA, homeowners are not just installing a product; they are embracing a lifestyle of purity, efficiency, and innovation for their entire home.

LG Signature silver oven

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Signature Kitchen Suite, a brand of the LG Electronics group, has renewed its range of products dedicated to cooking (combined ovens, induction hob and warming drawer), which are now also available in the Silver colour. From a technological point of view, the combi ovens, without handle and with a sensor for opening the door, have a high definition color touch screen that allows user to easily select the different programs, including the “Gourmet chef” preset recipes. Two models are available that can be paired: the Silver combined steam oven (which integrates traditional cooking with steam) and the Silver combined steam and microwave oven which combines three cooking modes in a single product and can be paired with the Silver warming drawer. As regards to the Flex Silver induction hob, the side cooking zones can be used individually or in Full Flex mode. Furthermore, the touch control panel allows user to select all functions, including the rapid programs. Finally, all Signature Kitchen Suite appliances are Wi-Fi ready and can be managed remotely through the LG ThinQ app. Among the smart features, the Smart Diagnosis system allows to check the correct functioning and any problems by placing the mobile device close to the appliance.

Polti re-enter coffee machine market

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Polti comes back to the espresso coffee machine market with a new product: Polti Coffea , an appliance that works with ESE (Easy Serving Espresso) pods . The launch coincides with that of SOLO , the single origin espresso coffee in ESE pods offered by Aroma Polti , a Group company specialized in the marketing and distribution of coffee. The two proposals are designed in combination (although Polti Coffea can work with all types of 44 mm ESE pods) and are a solution that aims to be an alternative to plastic capsules . At a design level, Polti Coffea is conceived in such a way as to be practical in use and easy to clean. Furthermore, the pod ejection drawer is automatic , allowing the user not to get their hands dirty. The removable tank also simplifies the water filling operations and the automatic switch-off supports the energy optimisation. The machine allows user to prepare espresso in a few moments and is equipped with a system for regulating the quantity of coffee dispensed and the temperature . Polti Coffea is realized in four models (two black and two white) with metallic finishes. Upon purchase, the product is supplied with a tasting kit including 54 pods of SOLO single origin coffee . Finally, the Polti Coffea range will be expanded with new models in the first half of 2024

LG partner of “The Drew Barrymore Show

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LG Electronics announced a year-long partnership with “The Drew Barrymore Show” for its fourth season. As part of this collaboration, LG kitchen and laundry appliances will be featured in various segments throughout the season where Drew Barrymore and guests will be demonstrating living hacks designed to simplify and enhance everyday life.

At LG, we are continually looking for opportunities which demonstrate product solutions that enhance daily routines and benefits our reliable home appliances have to offer – said Jose Cardona, senior director of home appliance brand marketing, LG.

DOMINO: The Little One’ as Beko launches an immersive gaming experience

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Beko one of Europe’s leading appliance manufacturers today reveals the trailer for its first ever single-player game experience DOMINO: The Little One. Launching worldwide on the 23rd of November, DOMINO: The Little One is a free to play 2D platformer adventure game available to all and designed to raise awareness among consumers about the consequences and challenges of climate changeAs a manufacturer to launch such an experience, Beko hopes to challenge conventions and transcend boundaries in its mission to improve sustainable solutions in every home around the world.

Available to download on Steam, iOS and Android devices from 23rd November, DOMINO: The Little One, is a single-player game that sees players progress through a series of four chapters each linked to a key issue relating to the environment. Chapters include a landscape addressing the issue of single-use plastic, an environment that highlights the impact of fossil fuels, ecological imbalance and a world devastated by deforestation. Players will assume the role of an introverted and eco-anxious child named Domino with the mission to solve pressing environmental challenges in their dreams. Along the journey, the player is accompanied by a mysterious voice encouraging Domino to overcome their fears associated with climate change as well as highlight actions to be performed to combat the issues

From its dishwashers and washing machines, to its vacuums and coffee machines, Beko harnesses cutting-edge technology to integrate sustainability into each of its consumers’ homes. With the launch of DOMINO: The Little One, Beko aims to reach broader audiences on the subject of climate change beyond its appliances.

Speaking on the launch of Domino, Akın Garzanlı, Chief Marketing Officer of Beko, says, “Domino is a very different kind of launch for us at Beko. The findings from the UN’s Green Game Jam clearly indicate that an appetite for the worlds of sustainability and gaming to join forces with 68% of gamers wanting to engage more in environmental issues. They want to engage more, learn more, and contribute more. They want to be part of the solution. Domino is our way of reaching out to them. It is a game that encourages you to think critically and act ethically by presenting you the choices that we have. We invite you to play Domino and to share it with others and hope you will find it enjoyable and informative.”