Scandinavian appliance brand, ASKO, has announced that it’s officially the latest corporate member to join the Kbsa (Kitchen Bathroom Bedroom Specialists Association).
The Kbsa is a highly-regarded association within the UK kitchen, bedroom and bathroom sectors, and is made up of independent, local retailers, plus over 100 of the industry’s leading manufacturers.
Category Archives: Domestic appliance news,
Miele increases commitment to Circular Economy and gives washing machines a second lease of life
Miele increases commitment to Circular Economy and gives washing machines a second lease of life
- Sale of used washing machines in the Netherlands
- Several refurbishment and recycling projects have been running for a year
- Circularity as focus of sustainability strategy
Conserving resources, reducing waste, returning materials and products into circulation: A fully functional circular economy is the key to rising to the challenges of climate change, the waste crisis and scarce resources. Miele has pronounced the circular economy a strategic issue and embarked on a course of action. The company is currently trialling various aspects of circularity under real-life conditions. The domestic appliance manufacturer is selling refurbished washing machines in the Netherlands and researching a reuse of parts and materials.
‘With our durable and energy-saving domestic appliances we have been making a valuable contribution for decades towards conserving natural resources, and now intend to implement the principle of circularity at Miele with even greater conviction’, says Rebecca Steinhage, Executive Director Human Resources and Corporate Affairs and responsible for sustainability at Miele. True to Miele’s own motto of ‘Immer Besser’, Miele has set itself the goal of ‘creating a circular value creation chain in which all materials used in our appliances are returned into circulation at the end of their life cycles.’
Refurbishment project in the Netherlands successful
For over a year now, a Miele pilot project has therefore been running in the Netherlands to sell refurbished washing machines, that have been checked, repaired, cleaned and then offered with the ‘refurbished’ label. In the process, the machines are subjected to similar tests as new appliances before being sold at a reduced price. Half of the machines selected for the refurbishment project can, indeed, be repaired so that they are once again fully functional. ‘This gives our washing machines a new lease of life and allows us to offer customers Miele quality at an attractive price’, maintains Rebecca Steinhage.
Washing machines which cannot be repaired take another route: The high-quality electronic controls are removed and processed by a specialised company in Germany. They are then sold to consumers who reinstall them themselves. Over 90% of the electronic units harvested in this way can provide many years of reliable service.
In another part of the project, the detergent dispenser drawers are removed from the machines as these lend themselves well to recycling on account of their material composition. The material is separated out and sent to a recycling company where it is reprocessed as granulate for reuse in production. Miele is using this material to research on quality and possible applications for the future.
Kitchen Aid no frost
KitchenAid presents its new Total No Frost Tall 400 built-in combined refrigerator. Characterized by the largest capacity in its category (400 litres) and with an internal width of 70 cm, it features the Total No Frost cooling system, which prevents the formation of ice and frost.
The model is also equipped with the Metal Multi Flow technology, which ensures a constant temperature in every corner of the refrigerator. Furthermore, thanks to the Push To Open system, the refrigerator can be opened with a simple pressure on the door, elegantly adapting to the design of contemporary kitchens.
The new KitchenAid combined refrigerator integrates different technologies to ensure optimal food preservation. The Total No Frost system regulates the circulation of cold air inside the refrigerator, guaranteeing the ideal level of humidity and avoiding the condensation of ice on food and refrigerator surfaces, thus preventing the formation of ice and frost. Finally, the Dinamic Fresh Zone is an innovative drawer for best preserving food, with three temperature levels, ideal for different types of food.
La Pavoni expanding range
La Pavoni, is just launching five new coffee machines for the most demanding coffee connoisseur.
The Botticelli Evolution and Botticelli Speciality, Cellini Classic and Cellini Evolution, and Mini Cellini designs join La Pavoni’s existing portfolio of professional-style machines and grinders, offering the very best barista espresso.
Severin change at the top
SEVERIN, the internationally known German quality brand for electrical household appliances with a history of more than 130 years, is starting the year 2024 with new momentum and a clear goal to initiate the next phase of growth. Dr. Joyce Gesing and Gerhard Sturm, who are new to the company, will lead the company as co-CEOs from January 2, 2024. Gerhard Sturm is also appointed spokesman for the management. With Gerhard Sturm as Co-CEO, SEVERIN has gained an international sales and marketing expert with many years of experience in the world’s leading brand companies L’Oréal, Sony and Grohe.From January 2, 2024, Gerhard Sturm will be appointed Co-CEO and Managing Director of the international quality brand for household appliances SEVERIN, based in Sundern, Germany.
The previous sole managing director Dr. Despite a difficult market environment, Joyce Gesing has created the conditions for a new phase of growth and profitability over the last two years. In order to build on this development and strengthen it sustainably, Dr. Gesing and Mr. Sturm will divide the management tasks as co-CEOs from January 2, 2024 as followsGerhard Sturm is responsible for sales, marketing, product development, quality and customer service, with the mandate to further strengthen the SEVERIN brand and product portfolio and to further expand the company’s international presence. In addition, Mr. Sturm takes on the role of spokesman for the management.
Dr. Joyce Gesing is responsible for global purchasing, supply chain and logistics as well as IT, finance, human resources and transformation with the aim of further accelerating the structural alignment of the organization, processes and systems towards global growth and operational excellence.
The appointment of Gerhard Sturm as Co-CEO marks another milestone in the development of SEVERIN. The personnel is the next logical step to further strengthen SEVERIN as an internationally recognized consumer brand.
Samsung in Global Top 5
Samsung Electronics Co., Ltd. has been recognized for the fourth consecutive time as a “Global Top 5” by Interbrand, an international brand consultancy that annually releases its “Best Global Brands” ranking. On this occasion it was also announced that the Samsung brand has reached a value of 91.4 billion dollars, equal to a growth of 4% year on year.
Samsung follows Apple, Microsoft, Amazon and Google and is the first non-US brand, surpassing Toyota, Mercedes and Coca Cola.
EU looking to strengthen right to repair consumer goods instead of replacing them
The EU is seeking to adopt new measures to strengthen the right to repair goods instead of replacing them, in an effort to reduce the environmental impact of mass consumption.
Parliament adopted its position on a stronger “right to repair” for consumers earlier with 590 votes in favour, 15 against, and 15 abstentions.
The proposal aims to encourage more sustainable consumption by making it easier to repair defective goods, reducing waste and supporting the repair sector.
Suggested changes would require sellers to prioritise repairs should they be cheaper or equal in cost to replacing items.Consumers will have the right to request repairs for goods like washing machines, vacuum cleaners, smartphones and bicycles, even if the guarantee has expired.
MEPs also want producers to offer replacements “on loan” for the duration of the repair. If a product cannot be fixed, a refurbished one could be offered instead.
Hamilton Beach launches in the UK
Hamilton Beach, renowned for 100 years of innovation, is now available in the UK. It includes the Hamilton Beach Professional Juicer Mixer Grinder developed with Indian culinary experts and sold over 1 million units worldwide. This powerful appliance combines mixing and grinding performance to create smoothies, juices, nut butters, drinks, soups, sauces and more.
Hamilton Beach
Hamilton Beach, has announced a change in its business strategy i. The plan involves a shift from selling identical products to those sold in the US in China. Instead, the company plans to develop customised products adapted to the Chinese market, produce them locally and sell them in the future. A spokesperson for Hamilton Beach’s Chinese marketing department said they will use a Chinese team and suppliers to develop new products to meet the needs of local customers. Household appliances must be awarded a CCC certificate so that the products can be exported to China or manufactured locally.Although Hamilton Beach’s sales figures in China still lag behind those in America, the company is optimistic about winning Chinese customers with its new strategy. The home appliance manufacturer sees China as an important market with great potential. “The US market is the present, while China will be the future,” said a company spokesperson.
SMEG Omnichef
Introducing the Smeg’s innovative Galileo oven range Omnichef, the flagship model from This versatile oven seamlessly blends traditional, steam, and microwave cooking methods, with
150 automatic recipes for stress free cooking – Smartcooking
Innovative loading system to add water even when the door is closed – Fill&Hide
Set up to 3 different cooking technologies in sequence in the same recipe for amazing results – Multistep check out SMEG Galileo on you tube https://m.youtube.com/watch?v=fzh0sXtuQ-k
WHITEGOODSNOW 