IceKing UK and Cookology Approved by CIH

IceKing UK and Cookology have officially joined CIH’s approved supplier network, strengthening the group’s appliance offering for independent retailers.

Andrew Wright — founder of Cookology and owner of IceKing UK — says the partnership marks a strategic step forward for both brands: “We’re always looking for new ways to leverage our brands, and so partnering with CIH is yet another positive step towards greater B2B collaboration, strengthening national supply chains, and advancing how our products perform on the shelves of high street retailers.”

The move gives CIH members wider product choice, improved supply chain support, and access to two fast‑growing UK appliance brands known for reliability and strong retail performancr

Cookology, Iceking & ASWO: A Stronger Supply Chain for Independent Retailers

Cookology and Iceking have built their reputation on practical, affordable appliances designed for real homes. By aligning more closely with ASWO, they’re reinforcing the long‑term serviceability of those products — ensuring that customers can keep their appliances running smoothly for years, not just months.

For retailers, this partnership means fewer delays, clearer parts pathways, and stronger confidence when recommending these brands on the shop floor. For consumers, it means reassurance: the brands they buy today will be supported tomorrow.

It’s a smart, sector‑savvy collaboration — and one that reflects the growing importance of aftersales excellence in the white‑goods industry.