Mauro Correia, new CEO of Teka Appliances

The Board of Directors of Grupo Teka Industrial, SA, chaired by Arturo Baldasano, has appointed Mauro Correia as the new CEO of Teka Electrical Appliances, one of the three business units of Teka Industrial, SA, together with Thielmann (containers) and Strohm ( bathroom).

Mauro Correia, until now the group’s

president of international markets, joined Teka in 2016 and has 25 years of professional experience in different industries and top-level companies such as Walmart, Renault or BSH. He is an Electronic Engineer from the Pontifícia Universidade Católica de São Paulo and trained in Strategic Business Management at the Fundação Dom Cabral. He has held different positions of responsibility, in commercial areas, marketing, strategy, quality, R&D, and production, also participating in the development of the group’s current strategy. Correia thanked the Council for its trust in him and expressed “His commitment to the project and his conviction in ensuring that the company achieves its objectives and consolidates the achievements achieved in recent years.”

Mauro Correia succeeds Dr. Stefan Hoetzl, who has reported his voluntary resignation as of November 1 “to take on a new professional challenge in an international company based outside of Spain . “

For its part, the Council has reported that Correia’s appointment is an “organic transition that ensures the continuity of the project designed by the current management team. And it demonstrates the resilient evolution of Teka Electrical Appliances, which has increased its operational result in the last 5 years in a very positive way, managing to achieve a result in 2022 similar to the good year 2021 and with a forecast for 2023 close to the previous two years. , in unfavorable market conditions.”

Haier appoints new Cluster Leader DACH and Managing Director Germany

Rogier Volmer will take up his new position at Haier Germany on 7th August 2023. With extensive experience as a managing director in global and European management as well as in commercial and marketing functions, Rogier Volmer joins Haier Germany as a highly qualified leader. Volmer will be the new Cluster Leader for DACH and Managing Director Germany, successfully implementing the company’s five-year plan to expand its market presence in the DACH region and drive business growth

Groupe SEB

Cyril Buxtorf has been appointed Senior Executive Vice-President, Products & Innovation of Groupe SEB. Member of the Executive Committee, he has joined the General Management Committee. He will continue to report Stanislas de Gramont, Chief Executive Officer of Groupe SEB.

Cyril Buxtorf joined Groupe SEB in 1997 and has built up a strong experience, both in the markets and in the Business Units, over the last 26 years.

Kenwood’s campaign with food influencers

Kenwood’s new digital campaign, built on a passion for design and expertise in the kitchen, focuses on those who have become real food-themed reference points on social media , authentic representatives of the passion for home cooking .

The numbers of this project are: 12 food influencers involved , over 100 videos shared during 2023 to an aggregate fan base of more than 14 million users . These figures reflect Kenwood’s goal of communicating in simple, authentic and personal language through influencer activity across their social media channels on Facebook, Instagram, YouTube and TikTok. The forecast is to double the brand’s organic visibility on social networks and significantly increase direct traffic from social networks to Kenwood Club, the recipe sharing platform which represents the heart of the brand’s editorial positioning.

“ The new strategic plan represents a significant evolution for the brand – comments Andrea D’Aloia, Italy marketing director of the De’Longhi Group -. We want to reach people’s homes not only with the quality of our products, but also and above all with our vision: preparing food at home thanks to Kenwood is easier, more fun and guarantees exceptional results. Influencers are the link between our philosophy and everyday life ”