Electrolux has appointed Yannick Fierling as new President and CEO of Electrolux Group effective January 1, 2025. Yannick Fierling succeeds Jonas Samuelson, who earlier this year informed the Board that he will leave his position by the end of the year.
Yannick Fierling has more than 20 years’ experience from the household appliances industry, most recently as CEO Europe for Haier Corporation during the years 2015 to 2024. Between 2000 and 2015, he held several senior positions within Whirlpool Corporation in Europe and globally.
Yannick Fierling starts at Electrolux Group on October 1 and will take on the formal role as President and CEO on January 1, 2025 after a three-month handover period.Yannick Fierling is 53 years old and a French citizen. He will be based in Stockholm. He holds two Master’s degrees in Mechanical Engineering from France and the United States.
Category Archives: Appointments
New appointments at BSH
From 1 September 2024 Enrico Hoffmann will be Head of Sales & Marketing Central Europe of BSH, while Christof Jaeger will become the new CEO of BSH Italy After three years, Enrico Hoffmann concludes his mandate at BSH Italy, during which he has successfully strengthened the subsidiary’s business, focusing on sustainable development for the company and for its people, making his skills and his strong focus on the Customer and the end Consumer available. From September 1, 2024, Hoffmann will take up the role of Head of Sales&Marketing Central Europe with responsibility for the countries Germany, Austria, Switzerland and Hungary.
AGA MD Retirement
Geoff Killer, Managing Director of AGA Rangemaster, is retiring after nearly 22 years of dedicated service to the company.
Jonas Samuelson will leave Electrolux Group
Jonas Samuelson will leave the position as President & CEO of Electrolux Group on January 1, 2025. “I have had the privilege – Samuelson comments – to serve for what will become nine years as President & CEO, so I felt that early next year is a good time to hand over to a successor who can put all energy into leading this great company into the next phase during the coming years.
Daniele Rossi ambassador for LG built-in

LG Electronics is thrilled to announce a new partnership with renowned chef consultant and digital influencer Daniele Rossi. With a robust following of over 4 million, Rossi is set to become the face of LG’s 2024 built-in appliances collection.
Through a tailored social media campaign, Daniele Rossi will demonstrate the multifunctional capabilities and cutting-edge technology of LG’s integrated appliances. Rossi will simplify sophisticated cooking methods like air frying, steam cooking, and sous-vide, making them accessible to all through his expert tips and the user-friendly nature of LG’s innovations. Additionally, Rossi’s insights will be shared across LG’s official digital channels, bringing his culinary expertise to a broader audience.
Jonas Samuelson will leave the position as President & CEO of Electrolux Group on January 1, 2025
After more than eight years as CEO and 16 years in the Group management team, Electrolux Group President & CEO Jonas Samuelson has today informed the Board of Directors that he will leave his position and the Board on January 1, 2025. The Board will now initiate a recruitment process for a successor
SMEG Germany new boss
SMEG Germany/Austria welcomes Uwe Blanarsch-Simon as the new managing director

Haier Europe appoints Neil Tunstall as the new CEO
Haier Europe has announced Haier UK and Ireland managing director Neil Tunstall as its new chief executive officer.He succeeds Yannick Fierling who stepped down from the role of Haier Europe CEO.
Neil Tunstall will begin as Haier Europe CEO beginning of April. He will assume leadership of the Europe region, headquartered in Italy and with approximately 10,000 employees, a sales presence in more than 50 countries and 7 manufacturing sites
Andrea Romeo, Sales DIrector for LG Italia Home appliances
LG Electronics Italia announces the entry of Andrea Romeo as Sales Director of the Home Appliances (HA) division
Romeo, who will report to the Sales Director Consumer Electronics Francesco Salza, will be head of the Home Appliances division and will focus on the development of new commercial strategies aimed at consolidating LG’s presence on the white goods market as leader of the premium washing and cold segments and aim to grow in other product categories such as dishwashers and vacuum cleaners

Severin: from July Gerhard Sturm will be alone in command
Joyce Gesing will step down as co-CEO of Severin at his request on June 30, 2024 to embark on a new professional challenge. Gerhard Sturm , who had started as co-CEO and head of sales and marketing, will therefore have complete management of the German brand on January 1st.
