LG Electronics is thrilled to announce a new partnership with renowned chef consultant and digital influencer Daniele Rossi. With a robust following of over 4 million, Rossi is set to become the face of LG’s 2024 built-in appliances collection.

Through a tailored social media campaign, Daniele Rossi will demonstrate the multifunctional capabilities and cutting-edge technology of LG’s integrated appliances. Rossi will simplify sophisticated cooking methods like air frying, steam cooking, and sous-vide, making them accessible to all through his expert tips and the user-friendly nature of LG’s innovations. Additionally, Rossi’s insights will be shared across LG’s official digital channels, bringing his culinary expertise to a broader audience.