LG Electronics India has started a new business of rental of appliances in India which it intends to take to all sales channels as per it’s just filed draft red herring prospectus (DRHP), even when it fears that its South Korean parent in future could separately start other businesses in India which could compete with them since there is no exclusivity arrangement between them.In the DRPH filed on Friday ahead of its initial public offering (IPO), LG India said its subscription services such as long term appliance rental programme will help to get additional revenue. The company last month test launched the subscription services at select LG exclusive stores targeting premium consumers, it said.
“We plan to roll this out across our distribution network, which we believe will enable us to offer differentiated services, enhance consumer satisfaction and drive sales to consumers,” the company said. LG is India’s largest home appliance manufacturer with market leadership in refrigerators, washing machines and microwave ovens
Monthly Archives: December 2024
New Global Head of Communications for Miele
Martin Wielgus is the new Senior Vice President Communications for the Miele Group. He replaces Carsten Prudent (64), who has held this role for 15 years. Wielgus, a graduate in political science, comes from the German subsidiary of Rolls-Royce Power Systems and previously headed communications at Jungheinrich
Miele Anniversary book
Discover the Essence of Miele Anniversary Book “Creators of Quality. Since 1899”
125 years of quality, innovation, and a relentless drive to be “Immer Besser” – these are the hallmarks of Miele, and now they’re brought to life in a remarkable new book.
What began in 1899 with a milk centrifuge has evolved into a global brand synonymous with exceptional craftsmanship, durability, and forward-thinking solutions. Our anniversary book captures this journey across 244 pages of rich storytelling and insight.
Through chronologically structured chapters and captivating thematic sections – “Masterpieces,” “Generations,” “Zeitgeist,” and “Lives” – the book explores Miele’s history and its impact through diverse lenses. From groundbreaking innovations and pivotal challenges to inspiring people and bold decisions, it celebrates the values that have shaped our company for over a century.
Packed with reports, interviews, and contributions from renowned authors, this book offers a unique perspective on the moments and milestones that define Miele.
Curious about our story? Stay tuned – in the coming weeks, we’ll share some of the highlights from “Creators of Quality. Since 1899”.
You can already order your own copy at the moment only in Germany).


BlueStar introduces New colour
Introducing the 2025 BlueStar Colour of the Year
Signal Brown brings a sense of richness
BlueStar® is proud to introduce its 2025 Colour of the Year, Signal Brown. The redness of this hue adds a caramel tone that brings a richness that appeals to our senses. The warmness of Signal Brown works well as a foundation and complements a broad spectrum of colours, like deep dark blues, softer beige tones, and neutrals.
Handpicked by the creative and visionary San Francisco interior designer Tineke Triggs, a seasoned expert with six San Francisco Decorator Showcases to her name. Her award-winning designs have graced the pages of renowned publications such as Architectural Digest, Elle Decor, Veranda, Dwell, Luxe, California Home & Design, Modern Luxury Interiors, California Homes, and Sunset Magazine

Setting new standards in appliance diagnostics
Introducing V-ZUG Diagnostics, their innovative platform for improving diagnostic precision and repair efficiency for V-ZUG service partners in Switzerland.
By leveraging real-time appliance data and insights from thousands of service cases, V-ZUG Diagnostics enables precise analysis and targeted spare parts recommendations – reducing complexity, minimising returns and increasing operational efficiency.
“V-ZUG Diagnostics reflects our commitment to innovation, quality and long-term partnerships. We are constantly improving and expanding the platform with a user-centred approach. At the end of the day, everything contributes to higher customer satisfaction.” Philipp Matzinger, Digital Product Manager V-ZUG Diagnostics
Gaggenau UK MD
Simon Richmond, director at luxury appliance brand Gaggenau UK, has announced he will be stepping down before the end of this month to begin his retirement.
Richmond joined Gaggenau back in 2020,
Samsung Electronics Launches Subscription Service for Home Appliances
Samsung Electronics launched its new home appliance subscription service, the “AI Subscription Club,” on Dec. 1. This service will be available at Samsung Stores nationwide and on Samsung.com, marking a significant move in the competitive landscape of the home appliance market.
The AI Subscription Club allows consumers to pay a monthly fee to use a range of home appliances, including TVs, refrigerators, washing machines, and vacuum cleaners. Over 90% of these appliances incorporate advanced artificial intelligence (AI) technology, enhancing their functionality and convenience. The service offers various pricing plans, including an all-in-one plan that allows customers to combine products, free repairs, and care services for up to 60 months. Alternatively, the smart plan lets consumers choose only the services they want, with durations of either 36 months or 60 months.
The AI Subscription Club leverages the AI capabilities of Samsung’s SmartThings platform to provide care services. Subscription customers receive a monthly care report detailing device diagnostics, usage patterns, and energy consumption. Additionally, Samsung has prepared billing discounts with card companies and various partnership services to enhance the value of the subscription
LG Electronics Unveils Q9 Home Butler Robot
LG Electronics has introduced its first home butler robot, “Q9,” at an event in Seoul. Set for release next year, Q9 is designed to be the central hub of an AI-powered home, capable of performing various tasks with home appliances based on user commands. For example, it can find and play movies or adjust lighting and music to improve the user’s mood.
Q9 features a gravity compensation device for stable movement and is equipped with OpenAI’s GPT-4 Omni, enabling it to create spontaneous stories. The robot’s official name and price are yet to be decided, but it is expected to be linked with home appliance subscription services to reduce consumer costs.
The home robot market is projected to grow significantly, with Q9 positioned to become a key player by offering emotional interaction and advanced home assistant capabilities.
LG and Apartmentary Revolutionize Home Design with AI Integration
LG Electronics has teamed up with the interior design startup Apartmentary to advance its AI home business. This partnership aims to commercialize space solution products and services by integrating AI appliances and solutions into the early stages of interior design planning. This approach is a departure from the traditional method, where consumers typically buy appliances after completing their home renovations.
The collaboration will center on LG’s upcoming AI home hub, ThinQ ON, to develop comprehensive AI home solutions. This hub will integrate LG’s AI appliances and Internet of Things (IoT) devices, providing customers with a seamless and intelligent home experience.
For instance, when a customer opts for an AI home interior package, the design will be tailored to their lifestyle, home layout, and design preferences. Various LG AI appliances and IoT devices, centered around ThinQ ON, will be included in the plan
Cuisinart awards
Cuisinart has been recognized in Good Housekeeping’s 2024 Best Kitchen Gear, and Best Coffee & Tea Awards! Both our 4-in-1 Barista Bar Coffee Maker (SS-4N1) and Air Fryer Toaster Oven (TOA-70) were chosen as top picks for delivering excellence and innovation in the kitchen


