Tag Archives: Whirlpool

Whirlpool new washer

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The laundry room is a must-have for today’s home buyers, but 58 percent of consumers admit doing laundry takes up more than the preferred amount of time, according to a global survey from Whirlpool Corporation. At the 2020 NAHB International Builders’ Show® (IBS), Whirlpool Corporation will showcase its newest, most innovative laundry appliances designed to take friction out of the laundry process.


As the world’s leading manufacturer of major home appliances, Whirlpool Corporation is constantly seeking new ways for its appliances to remove extra steps from consumers’ laundry routine to create a seamless experience in the home. From smart capabilities to innovative features and functions, Whirlpool Corporation offers builders laundry appliance packages that provide simplified, personalized care for homeowners.

“The laundry room is an essential home feature and consumers are looking for ways to make the laundry process as easy and efficient as possible,” said Kelly Safis, General Manager, Builder Sales at Whirlpool Corporation. “With our laundry appliances, builders have the opportunity to address these needs and create sought-after spaces that deliver on performance and style.”

The Whirlpool Corporation Booth #C7548 will showcase an all-star lineup of in-demand laundry appliances with innovative, time-saving features. Products include:

Maytag® Smart Front Load Laundry Pair with Extra Power: The new smart laundry pair features an Extra Power button designed to boost stain-fighting performance. In addition, consumers can monitor and control their appliances while away from home1 with smart laundry features. Through notifications and alerts, consumers can manage laundry cycles, avoid unnecessary service calls, maintain their machine and help ensure dependable performance, year after year.

Whirlpool® Compact Washer and Ventless Heat Pump Dryer: This 24-inch laundry pair installs virtually anywhere thanks to its slim, space-saving design. Consumers can tackle laundry day with great features like the Quick Wash cycle and X-Dry. In addition, the dryer uses a ventless heat pump design to take the next step in energy efficiency.
Whirlpool® 24″ Smart All-in-One Washer and Dryer: Perfect for small spaces or for homeowners looking to remove an extra step in their laundry process, the Whirlpool® Smart All-In-One Washer & Dryer completes a load of laundry in the same machine. The unit features a variety of smart laundry capabilities designed to remove guesswork and provide the right care for each load.
“Building industry professionals can count on Whirlpool Corporation for innovative laundry appliances that appeal to the needs and wants of today’s homebuyers, and for our quality services,” Safis continued. “With our extraordinary team of over 150 sales professionals, builders can feel confident selecting an appliance brand, style, features and upgrades that will allow them to give their homeowners the complete and seamless home experience they’re seeking.”

Hotpoint and Indesit washing machines are being recalled over a potential fire hazard

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Half a million Hotpoint and Indesit washing machines are being recalled over a potential fire hazard, manufacturer Whirlpool has said.

Half a million Hotpoint and Indesit washing machines are being recalled over a potential fire hazard, manufacturer Whirlpool has said.

As many as 519,000 of the machines sold in the UK between October 2014 and February 2018 may be affected by a fault with the door-locking system that could cause them to overheat and catch fire.

Owners who bought a Hotpoint or Indesit appliance during that window are urged to contact Whirlpool to find out if they are affected – and should unplug and stop using them immediately

Cooking at Christmas is easier with Whirlpool

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Thanks to its innovative technology and intuitive functions, Whirlpool appliances are the perfect allies in the kitchen because they offer professional results, effortlessly and in the shortest possible time.

The 6th Sense cooking combinations offer all the necessary assistance for any type of dish. In the ovens, the user only has to choose the type of food, the cooking point and the golden finish he wants.

In the case of induction plates, the sensors detect the temperature of the container and establish the ideal power level to melt, keep warm, simmer, boil, fry or grill.

The Ready2Cook function uses a powerful convection system that allows you to quickly reach the desired temperature without preheating the oven.

As for cleaning, pyrolytic ovens convert food scraps into ashes that can be easily cleaned with a damp sponge. On the other hand, the innovative Smartclean technology cleans the oven in just 35 minutes without leaving odors and without detergents.

The Cook3 and Cook4 functions allow you to cook up to four dishes at the same time without mixing flavors or aromas.

FlexiSide function plates offer cooking zones that can be used separately or connected vertically.

The W Collection range of appliances includes ovens and plates with connectivity. The recipes of the 6th Sense App can be sent to the appliance and, through its SmartDisplay, guide the user step by step in the preparation, indicating, on the screen, what to do at all times.

Grill, cook and fry with the Whirlpool Supreme Chef microwave oven

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Whirlpool presents the Supreme Chef Microwave : the only microwave capable of grilling, cooking and frying, halving the cooking time and making every preparation perfect.

The cutting-edge design of the Whirlpool brand meets the most innovative technology for a truly unique product that offers a premium cooking experience, thanks to the ability to combine three different heat sources together – double emission of MWO with grill function and plate Crisp – which guarantee the food tenderness inside and crunchiness on the outside.

Among the main features, the Crisp Fry technology gives food while making it light without the need to add oil. All thanks to the combined action of Crisp and Forced Air – the fan that spreads heat and simulates the cooking of a traditional oven. Among the novelties, the Bread Defrost technology , which joins the Jet Defrost , to make it even easier to defrost the bread, ensuring a crunchy and tasty result as freshly baked.

The Supreme Chef Microwave is equipped with five cooking functions: microwave, grill, ventilated, steam and crisp. Among these, steam cooking stands out in particular, thanks to the special steamer and the 6th sense technology humidity sensor. It is ideal for healthier and lighter preparations, perfect for preparing fish and vegetables which, thanks to this type of cooking, maintain their nutritional properties.

The 6th SENSE technology of Whirlpool products makes the use of the microwave oven even more intuitive. Thanks to the sensors, in fact, high quality performance can be achieved without the slightest daily effort: the Supreme Chef automatically adjusts the time, power and energy consumption during cooking.

Whirlpool drops plan to shut plant in southern Italy

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U.S.-listed white goods maker Whirlpool Corp has dropped plans to shut down a production site in the southern Italian city of Naples after two weeks of workers’ protests, the company said on Wednesday.

Whirlpool announced on Oct. 15 that it planned to shut down and sell the site, which it said was no longer profitable, prompting union protests and disappointing the Italian government after months of talks aimed at saving the plant.

Workers had reacted fiercely to the decision and metalworkers union FIOM-CGIL had called for work stoppages and protests at the group’s other plants in Italy.

On Wednesday, Whirlpool announced a change of course, saying it was “ready to withdraw the sale procedure … not to proceed with the layoffs in Naples and to continue the production of washing machines.”

In a video posted on Facebook (NASDAQ:FB), Industry Minister Stefano Patuanelli said the decision would open the way to finding a long term solution for the site.

“It is a first step towards restarting the talks with the aim of definitively resolving the site’s problems,” he said.

Whirlpool, which employs around 5,500 people in Italy had said the closure was necessary because the production of high-end washing machines in Naples was no longer profitable. The factory employs 400 workers in a region with some of the highest unemployment levels in the country.

In June, the Italian government threatened to scrap all incentives it had granted to the company to keep investing in Italy, estimated at some 50 million euros since 2014.

Whirlpool sells the Naples business complex

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Whirlpool EMEA announced during the meeting at the Ministry of Economic Development, the decision to transfer the business complex of Naples to the company Passive Refrigeration Solutions SA (PRS) , active in the production and sale of passive refrigeration systems, which has developed a unique patent in the field of refrigerated containers.

According to the company, ” the transfer of the company branch is the only way to protect the maximum employment in Naples and offer a sustainable long-term future to the plant that, alternatively, would have ceased all production activity due to the
decline of demand for high-end washing machines at international level and the consequent drop in production which led the Naples plant to operate below 30% of its production capacity, thus determining a situation that is no longer sustainable for the company and for its own employees

New Whirlpool cooling

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New Whirlpool No Frost combined range offers the best technology for food preservation: fruits and vegetables keep their freshness longer thanks to the cooling system and 6th Sense technology , which ensures precise control of both temperature and humidity in the refrigerator compartment and in the freezer to avoid temperature fluctuations when the door is opened and closed.The series includes the Total No Frost combined and the Double Total No Frost , which autonomously maintain the correct humidity level in any area of the refrigerator and in the freezer to guarantee perfect conditions in both spaces, also avoiding the mixing of odors.The new combinations are part of the Whirlpool W Collection home appliances suite. They fit harmoniously into the styles of contemporary homes with an avant-garde design , an intuitive display and have the reliability of an Inverter compressor guaranteed for up to 20 years on the Doppio Total No Frost models.

Whirlpool Corporation completed the sale of its Embraco

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Whirlpool Corporation completed the sale of its Embraco business unit to Kyoto, Japan-based Nidec Corporation. Embraco is a leading manufacturer of hermetic compressors for refrigeration.

Embraco was sold to Nidec for a cash purchase price of $1.08 billion, subject to customary working capital and indebtedness adjustments. The sale is consistent with the Company’s strategic focus on its consumer-facing business.

“Our decision to sell the Embraco business is related to the broader goal of delivering value for consumers through cutting-edge, high-quality products that solve everyday problems,” said João Carlos Brega, President, Whirlpool Latin America.

Headquartered in Brazil, Embraco has been a Whirlpool Corporation business unit since 1994. The organization has a workforce of nearly 10,000 employees in seven plants in Brazil, China, Slovakia and Mexico, along with commercial offices in the U.S., Italy and Russia.

Embraco will remain a significant supplier of hermetic compressors to Whirlpool Corporation.

Whirlpool confirms EUR 250 million investment in Italy

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Whirlpool confirmed its strong commitment to Italy as a strategic industrial and market base for the EMEA Region. In particular, the company has confirmed investments of €250 million for the 3-year period 2019-2021.
Over EUR 80 million have so far been allocated to these sites in 2019. The specialisation of the plants have been reconfirmed for the industrial sites of Cassinetta di Biandronno – VA (EMEA centre for built-in cooling and cooking products), Melano – AN (regional hub for high-end hobs) and Siena (horizontal freezers), a press release states.

The reshoring from Poland of built-in washing machines and washer/dryers in Comunanza – AP (EMEA hub for the production of built-in washing machines and washer/dryers) is confirmed. As a result, the site will see an increase in volumes that will bring the total production to over 800K units.

Regarding the Naples plant, Whirlpool EMEA intends to proceed with the reconversion of the site and to sell the business to a third party.