Tag Archives: TCL

Revolutionizing Laundry: TCL’s SuperDrum Series Wins Gold for Innovation

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In a world where smart living meets sustainable design, TCL has once again raised the bar. At IFA 2025, the brand’s SuperDrum Series Washer & Dryer Pair clinched the prestigious Super Drum Technology Innovation Gold Award, a recognition that celebrates not just engineering excellence but a reimagining of what laundry care can be.

🌟 What Makes the SuperDrum Series a Game-Changer?

TCL’s award-winning laundry duo isn’t just about sleek aesthetics—it’s a powerhouse of thoughtful innovation:

– Six Bionic Lifters: Inspired by nature, these lifters mimic the gentle yet effective motion of hand washing. They enhance fabric agitation without compromising garment integrity, ensuring a deep clean that’s kind to your clothes.
– Wave-Patterned Drum: The drum’s unique wave design boosts water flow and drainage, optimizing cleaning performance while reducing wear and tear. It’s a subtle detail with a big impact.
– Water Conservation: Efficiency is built into every cycle. The SuperDrum system minimizes water usage without sacrificing cleanliness, aligning with eco-conscious living.

🧠 Smart Meets Sustainable

This isn’t just a win for TCL—it’s a win for consumers who crave smarter, greener appliances. The SuperDrum Series reflects a growing demand for products that combine high performance, intuitive design, and environmental responsibility.

Whether you’re tackling a mountain of laundry or caring for delicate fabrics, TCL’s SuperDrum Washer & Dryer Pair delivers a professional-grade experience with a gentle touch. It’s proof that innovation doesn’t have to come at the cost of sustainability—it can elevate it.

China’s Home Appliance Giants: Global Expansion & Market Dominance

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Chinese home appliance giants like Midea, Haier, and Hisense have spent years acquiring international brands to expand globally. Previously, they kept their original brands domestic, but since the pandemic, they’ve embraced a more visible global presence—Hisense and Haier even sponsor major sporting events.

Many leading brands now belong to Chinese corporations, including Toshiba, Sanyo, Candy, and GE Appliances. This strategy has propelled them to industry dominance—Hisense and TCL rank among the top three global TV brands, and Haier leads in total revenue.

Younger consumers prioritize quality over brand reputation, boosting trust in Chinese products. However, managing multiple brands brings challenges—Hisense and Haier’s premium positioning may eventually lead to internal pricing competition.

TCL Olympic partnership

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TCL and The International Olympic Committee have announced a long-term Global TOP Partnership extending through 2032.

As the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category, TCL will enhance experiences for both fans and athletes. From digital displays at the Olympic and Paralympic Games to household appliances in the Olympic Village, TCL products will play a key role in delivering cutting-edge technology and innovation

TCL launch at CES

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TCL FreshIN 3.0 Air Conditioner redefines cooling with features that promote health, boost energy efficiency, and enhance convenience. Its liftable Fresh Air Inlet brings fresh outdoor air in, removes odors, and increases indoor oxygen levels. The energy-saving technology intelligently adjusts the operation frequency, while Smart Voice Control allows for hands-free operation without an internet connection.

Meanwhile, TCL FREE BUILT-IN Refrigerator transforms modern kitchens with its sleek, space-saving design and cutting-edge technologies that improve food preservation. Similarly, the P680 Washer-Dryer Set provides stackable solutions for compact spaces, featuring anti-wrinkle technology and intuitive cycles for optimal garment care.

TCL Expands its Home Appliance Portfolio with New Line of Wine and Beverage Coolers

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TCL®, one of the world’s best-selling television brands and leading technology companies, announced the launch of its new wine and beverage coolers today. TCL’s Retro-Inspired Beverage Cooler can chill 94 cans and brightens up any home entertainment space with its eye-catching colorful cabinet. The high performing beverage cooler is sleek, with minimalist touch controls and low-profile handles. TCL’s single zone beverage cooler also features Tri-Color LED interior illumination in red, white, and blue to personalize lighting preferences and freestanding installation so the refreshment center can be displayed anywhere. Modern elements were not spared on the new tech-inspired design. Its unique flexible arc cabinet has a handle that’s hidden but can be accessed easily when reaching for drinks, while the shelf bars and leveling legs allow for added stability.

The TCL Display Case Wine Cooler allows hosts to chill 18 bottles of wine and display their favorites at the same time, with a lower shelf that tilts forward to show the labels. Contemporary and timeless, the stainless steel door and adjustable shelving is as functional as it is fun. Its freestanding design allows consumers to place the wine cooler anywhere in the home for maximum versatility.

Both new models integrate must-have features for beverage enthusiasts, such as double paned UV glass on doors, personalized interior tri-color LED lighting and temperature controls that meet the needs of any category of beverage– whether they choose champagne bubbles or fizzy soda pop.

The new models join TCL’s Dual Zone Wine and Beverage Cooler which launched last year and is now expanding its availability

Beko concerned about Chinese brands

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Beko, the Turkish appliance Company, who is set to take over Hitachi’s consumer appliance business in Australia on October 1, in an effort to gain traction in the affordable premium market, is now concerned that Chinese brands are set to hurt sales of their bottom end Beko brand with management accusing the Chinese of setting up to dump product into the affordable appliance market.Recently Arcelik purchased a majority stake in Whirlpool’s household appliances business with the deal set to centre on Europe, however insiders are tipping that the business could end up with a deal in Australia.

Currently Whirlpool is distributed by the Harvey Norman owned distributor Arisit.

New launch of TCL Laundry

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The new TCL P3 Series laundry range will be on show at IFA for the first time! Come visit us Hall 21, Stand 101

The P3 Series features:
✔ A-class energy rating
✔ Invertor motor
✔ 15 minute quick wash
✔ Steam wash
✔ Large opening door
✔ End of cycle gasket clean
✔ Anti-bacterial gasket
✔ 15 wash programmes
✔ Pause and add to the wash
✔ Honeycomb drum, delicate to clothes
✔ Drum clean
✔ Auto weight
✔ 24-hour delay timer

Available now in White, Anthracite, 8kg and 9kg (10kg available soon).

TCL New washing machine

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Premium can also be affordable with TCL! Introducing the new P3 Series laundry range, available from retailers later this month.

The P3 Series features:
✔ A-class energy rating
✔ Invertor motor
✔ 15 minute quick wash
✔ Steam wash
✔ Large opening door
✔ End of cycle gasket clean
✔ Anti-bacterial gasket
✔ 15 wash programmes
✔ Pause and add to the wash
✔ Honeycomb drum, delicate to clothes
✔ Drum clean
✔ Auto weight
✔ 24-hour delay timer

Starting from £439 RRP available in 8kg, 9kg, White or Anthracite options

TCL celebrates strong sales with “Inspire Greatness” campaign at 2022 World Cup

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The electronics company celebrated Team Brazil’s progress to the World Cup quarter finals, and is supporting its brand ambassadors from national teams across Europe.

TCL has revealed it intends to close out 2022 with strong market sales of its product portfolio. The company claimed to have the highest market share of the 98-inch TV category in the first nine months of 2022, and according to OMDIA’s Global TV Sets report 2022 H1, was a top two LCD TV brand globally for the first half of the year.

TCL and Team Brazil partner to “Inspire Greatness”
TCL and Team Brazil launched the “Inspire Greatness” campaign in the build up to the FIFA World Cup 2022. The company launched a video campaign on social media, previewed at IFA 2022, which starred brand ambassadors Phil Foden of England, Pedri of Spain, Rodrygo of Brazil and Raphael Varane of France. The campaign centred around the footballers enjoying TCL’s flagship Mini LED TV, as well as products like FreshIn air conditioners, refrigerators as well as washing machines too.

As part of the campaign, the company also launched a “creative filter” across social media platforms, which uses augmented reality to connect fans of different football teams from across the globe.

“The brand’s yearlong efforts in sports marketing have paid off helping elevate the company’s brand awareness and ultimately leading to a strong sales performance around the world”, TCL stated.