Tag Archives: “Product of the Year 2024

Whirlpool Smart Front Load Laundry Pair

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The new Whirlpool® Smart Front Load Laundry Pair is a great example of innovation and upgrades born out of direct consumer feedback,” said Morgan LaLonde, Whirlpool Laundry Brand Manager. “We know laundry can feel like a never-ending task, and the last thing busy families want is to rewash a load because it sat for too long or took extra steps to get the clean results they expect. We developed a system that not only lets consumers close the washer door and help keep the machine fresh, but helps ensure clothes stay fresh and cared for as well.”Steam Capabilities: Steam-enhanced cycles and options help prevent wrinkles, refresh clothes and reduce static. So your clothes come out looking their best.
Steam Refresh Cycle: Release wrinkles using the Steam Refresh Cycle to get clothes ready to wear without rewashing.
AI Intelligent Dry: Uses three sensors to detect moisture and temperature to automatically adjust dry time.Achieve the ultimate time-saving duo by pairing the 25 minute Quick Wash cycle on the washer with a 30 minute timed dry* to finish laundry in under one hour. The washer and dryer also both come with Smart Capabilities so you can easily start, pause, track progress and receive cycle notifications right from your smartphone with the Whirlpool® App.Colour options include White, Radiant Silver and matte Volcano Black.

new Whirlpool® Smart Front Load Laundry Pair.

Wilfa challenges the market leader in coffee

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Zense – Simple and reliable coffee making in Scandinavian design Zense combines stylish Scandinavian design with functions that make coffee making more flexible than ever. The compact design is adapted to fit all kitchen counters, regardless of size, and the coffee maker is designed and developed in Norway. With a 5-year guarantee, we ensure that Zense delivers long-lasting quality and a consistent coffee experience over timea removable water tank, unique water pump and both automatic and manual drip stop

LG Unveils AI-Powered Washer with Advanced Fabric Care

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Set to debut at IFA next month, LG Electronics is gearing up to showcase its latest washing machine—a true marvel of technology. The star of the show? The AI Direct Drive 2.0 technology, which promises to revolutionize laundry care.

So, what’s the buzz about AI Direct Drive 2.0? Let’s dive in:

  1. Intelligent Fabric Care: LG’s Smart Washing Machines equipped with AI DD can automatically determine the best settings based on the weight and softness of your fabrics. No more guesswork—just optimal wash cycles tailored to your laundry.
  2. Quiet and Efficient: Unlike traditional washing machines that rely on belts and pulleys, LG’s Direct Drive motor is directly connected to the drum. This design minimizes noise, reduces vibration, and enhances durability. Plus, it’s energy-efficient!
  3. Adaptable to Various Loads: Thanks to deep learning algorithms, the AI DD system adapts to different fabric types and load sizes. Whether you’re washing delicate silks or heavy denim, it’s got you covered.
  4. Detects Load Details: When you start a cycle, sensors detect the weight and fabric type of the load. The AI algorithm then selects the perfect combination of drum movements, water levels, and washing time for optimal cleaning performance while being gentle on your clothes.

In a nutshell, LG’s AI Direct Drive 2.0 aims to reduce fabric damage by 10%, ensuring your favorite outfits last longer. Laundry day just got smarter!

Haier award winner

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Haier, the number one brand in the household appliances sector, has once again distinguished itself as the only Internet of Things (IoT) ecosystem brand on the Kantar BrandZ Most Valuable Global Brands 2024 list, marking the sixth consecutive year it has achieved this accolade. This achievement underscores Haier’s enduring global leadership and innovation in integrating technology with user-centric solutions.

Electrolux EcoLine Hub at Fuorisalone

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The Electrolux EcoLine Hub is open now at Fuorisalone 2024, our one-off installation aimed at increasing environmental awareness and more sustainable living practices.

If you’re attending Milan Design Week then please come and visit us. You’ll find the Electrolux EcoLine Hub within the BAM – Biblioteca degli Alberi (Library of Trees) and we’ll be open until Sunday 21 April.

A unique space where education meets inspiration, the Electrolux EcoLine Hub also includes an exhibition of products that are part of the Electrolux EcoLine range – a selection of our most energy efficient kitchen and laundry appliancesThe products dedicated to garment treatment feature a revamped design that enhances and simplifies the physical and digital user experience. For the first time, Electrolux’ washing machines feature the SmartSelect interface, which adjusts cycle duration and temperature based on needs and can help save water, energy and time. The SensiCare+ technology allows to save up to 40 percent in time, water, and energy by detecting the weight of each load and adjusting the wash cycle*. The SmartSave function featured in the dryers allows to choose between drying more energy efficiently or faster to save time. Visitors will also have the opportunity to explore in detail all the new features of the latest models in an immersive and in-depth experience.

In addition, thanks to AWorld, a mobile app that fosters a culture of sustainability through gamification, it will be possible to calculate one’s Carbon Footprint, introducing a fun way to learn about sustainability. Furthermore, a collection point for small WEEE will be set up inside the Hub, thanks to the partnership with Erion WEEE, a non-profit consortium for electronic waste management and recycling of which Electrolux is an active member. In addition, “Materia Viva” (“Living matter”), a docufilm created by Erion WEEE in collaboration with Libero Produzioni to raise awareness about sustainability, the circular economy and WEEE, will be screened. Leveraging a pop approach, experts and well-known personalities guide the audience to good recycling practices, demonstrating how simple gestures can help contributing to a better future.

The Candy Revolution is live

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Eurocucina is the opportunity to meet Candy as if it is the first time, reviewing the highlights of the brand’s history thanks to an exciting video showcasing its birth, evolution, and revolution.The new Candy brand identity is now live! The new logo symbolizes a new identity, able to communicate the characteristics also admired in the renewed product line: elegant, neat, effective, and gratifying.

Always ready to exceed consumer expectations with technological, accessible, and sustainable solutions, the new Candy sets an ambitious goal: to simplify people’s everyday challenges, enabling them to fully enjoy their lives. It is on these foundations that the new journey is based: ready to live.The “ready to cook” concept is perfectly represented by the Candy Black, Candy Full Inox, and Candy Stainless Steel Collection ranges, each showcased in their dedicated areas and characterized by high-quality Italian design, both in materials and finishes. The lines consist of ovens in energy class A++, combi microwaves, connected hobs and induction hobs with integrated hood The ovens stand out for the functions serving every consumer need. The No Preheat technology, for example, allows starting the cooking cycle without preheating to save time and energy, while FullMenu allows cooking a complete menu simultaneously thanks to the six different levels in the cavity.Always a strong point of the brand, the “ready to wash” area showcases the novelties and main features of the new Candy built-in dishwashers and washing machines. In particular, the built-in Rapido’ solution in class A with Maxi Tub stands out as the most capacious on the market with an internal space superior of 11% compared to the average in the same category, and for a washing and drying program in just 35 minutes – the fastest washing and drying cycle on the market. Additionally, Candy presents the exclusive built-in washing machine in A-20% class, equipped with numerous functions activatable from the app hOn as Exclusive washing Lens to recognise wash symbols and store them in theVirtual Wardrobe, improved performance thanks to Smart AI that sets the most efficient cycle according to the laundry program and load and a positive influence on habits thanks to efficiency statistics Candy’s new range of built-in refrigerators reigns in the “ready to cool” area. Those solutions fully express the concept of “Refreshing Effortlessly” with a combination of design and technologies. Characterized by a variety of sizes to meet every interior design need, the new range integrates cutting-edge technologies in food preservation, and easiness of use.

Among the most interesting innovations: Circle Fresh technology, that ensures regular and uniform air circulation everywhere in the fridge; Adaptive Humidity Area, a dedicated drawer with the optimal level of humidity for fruit and vegetables; Panorama Light, functional design element that captures attention and ensures total visibility in every part of the refrigerator. In addition to this, all new Candy refrigerators are equipped with the Candy Smart Pack linked to hOn App, providing unique services, including auto-adjustment of the temperature based on specific needs and a warning message when a power-off occurs.

Electrolux’s appliances at the EcoLine Hub

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Electrolux EcoLine Hub will be open to the public of Fuorisalone 2024: it is a space created to increase environmental awareness and encourage a more sustainable lifestyle. The installation will show some of the company’s most efficient products: the appliances belonging to the Electrolux EcoLine. In detail, the interior of the Hub reproduces a real home with two main zones: in the first area, dedicated to Taste, there are the 800 Steamboost oven (KOBBS39WX), the induction hob with integrated hood (KCC84453CK) , the SenseBoil 700 with the new SaphirMatt glass (EIS82453IZ), the dishwasher (KEZB8500W) and the 700 GreenZone fridge-freezer (KNP7MD18S); in the second area, dedicated to the clothing care, it is possible to discover the particularities of the new range of dryers and washing machines, and the filter for microplastics. Finally, among the various initiatives, within the Hub, thanks to the partnership with Erion WEEE (non-profit consortium for the management and recycling of electronic waste of which Electrolux is an active member),

Midea European Launch

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Midea European Trade Conference 2024, taking place in Greece from March 20th to 22nd. At the event, Midea will showcase the latest contributions to the European home and kitchen markets by unveiling two innovative products: the Midea TastePro Oven and the Midea 2.0 Built-in Oven.

The Midea TastePro Oven and the Midea 2.0 Built-in Oven are innovative additions to modern kitchen technology, aiming to provide users with convenience, efficiency, and connectivity within their smart home setups. Designed to integrate into existing IoT ecosystems, these appliances offer improved control and flexibility for managing kitchen tasks without extensive setup, allowing for remote intervention using compatible devices beyond the home vicinity. At the European Trade Conference in Greece, Midea strategically positioned itself to offer European consumers a professional and inspiring cooking experienceMultifunctional Integration: The Midea TastePro Oven allows users to bake, roast, grill, and more, all within a single appliance. Conveniently transitioning between steaming, baking, and microwave functions, this multifunctional capability streamlines the cooking process.
Graphene Patent Technology: Leveraging advanced graphene technology, the Midea TastePro Oven ensures efficient and uniform heat distribution, resulting in precise cooking and consistent results.
XpressHeating Rapid Heat Technology: The Midea TastePro Oven, featuring XpressHeating rapid heat technology, reduces preheating time, expediting cooking while maintaining quality. With Matter intelligent linkage technology, it effortlessly integrates into smart home ecosystems, providing users flexibility and enhancing their kitchen experience

Midea 2.0 Built-in Oven

Ultra High-Temperature Grilling: Achieve superior results with grilling temperatures reaching up to 280 degrees Celsius, compared to the 250 degrees Celsius of traditional ovens.
72L Capacity with 5 Racks: With ample cooking space and multiple racks, users can prepare various courses simultaneously, ensuring constant and even heating for all dishes.
Speed Heating: Advanced fast preheating technology enables the oven to reach more than 250 degrees Celsius in just 7 minutes, saving users 30% of the usual preheating time. (Data derived from internal laboratory experiments)
A+ Energy Efficiency: Optimized program logic and a new cavity design maximize energy utilization by generating appropriate heat and preventing heat leakage, resulting in improved energy efficiency.

Whirlpool of India Launches India’s Most Advanced Air Conditioner

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Whirlpool of India, a subsidiary of Whirlpool Corporation, has launched its new 2024 AC range, powered by 6th Sense IntelliCool Technology, for the perfect cooling experience at the press of a single button. This technology intuitively senses and adapts to consumers’ needs to make their everyday moments truly delightful.
The unique 6th Sense IntelliCool Technology provides premium personalised cooling experience using smart sensors & advanced algorithms that intuitively sense changes in the environment & weather conditions to dynamically adjust temperature, humidity, airflow and direction of air. Thus delivering optimal comfort levels with maximum energy efficiency

Haier iF Design Award

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Haier brand won the iF Design Award in the Kitchen Appliance category, standing out among over 11,000 nominations from 72 countries . These are two Haier ID Series ovens (the ID Ultimate S6 oven and ID Advanced Oven Series 4 ) unique in their design and technologies, both designed by the Milan Experience Design Center of Haier Europe, led by Federico Ferretti and formed by a group multidisciplinary and multicultural talents of different nationalities, divided into three specialized and synergistic disciplines: experience strategy, experience interaction and product experience .Haier ID Ultimate S6 oven is designed for consumers looking for a perfect blend with the home environment. Mimesis is achieved thanks to two main features: the “over the edge” handle (which acts as a bridge between internal and external design, enhancing the perception of craftsmanship without compromising practicality) and the “dead-front” display which, thanks to the Artificial Intelligence recognizes the dishes inserted, guaranteeing more streamlined procedures for programming the desired cooking. Plus not to forget the Partlight light bar , which increases the intensity depending on the feedback to be shared.


Haier ID Advanced Oven Series 4 integrates perfectly with the kitchen thanks to the carefully chosen traditional materials , which become a real experience: the glass is liquid, the metal welcoming. The design was conceived and created to last over the years, without ceasing to capture the senses. The oven uses the most advanced Haier technologies and unique details such as the camouflage handle and front glass : when it is turned off you can’t see anything in the cavity, the product blends in completely with the environment